This document outlines a marketing campaign to promote Mother's Day across 10 days leading up to the holiday. It includes running branded tip advertisements 12 times per day. It also involves publishing tips on caring for mothers for 10 days. A campaign bug will be displayed mentioning the days remaining until Mother's Day and with brand information, running for 3 hours in the morning and 1 hour in the evenings. On Mother's Day itself, a full day branded bug will run alongside a package of 30 songs dedicated to mothers.

2. day 1 day 2 day 3 day 4 day 5 day 6 day 7 day 8 day 9 day 10 29 th Apr 30 th 1 st May 2 nd 3 rd 4 th 5 th 6 th 7 th 8 th May

4. Note: we can also run a contest for Best mother’s day messages if Sponsor wants Frequency Duration Days Branded Tip Advert/ Promo 12 times a day 45 sec 10 Tips on Astons 15 8 sec 10 Dedication publicity astons 15 6 10 Campaign Bug mentioning Days to go and Brand Info Morning(3 hours) Evening( 1 hour ) ***** ****** ***** ***** Full day Mothers Day Bug Full day 12 hours 1 Packaged Songs With Dedication Messages 30 Song duration 1