1.
Campaign Proposal:<br />OVI MUSIC UNLIMITED<br />

2.
Objective<br /><ul><li>Intent Nokia X6 with Ovi Music offers an unlimited collection of the latest music

3.
Marketing objectiveTo launch OVI Music as a unique, relevant & differentiated music service offering and strengthen Nokia’s music credentials.</li></li></ul><li><ul><li>Communication objective (Measurable) .a. Create Aspiration to have access to the service. i. Variety – music across languages, Lables, genres ii. Novelty – Single touch access to millions of songs which can be effortlessly downloaded iii. Unlimited – download as many songs as you want – have the latest music at your fingertipsb. Drive traffic to http://music.ovi.com/in</li></ul>Objective<br />

4.
Creative Idea !<br />Communication:Buying Nokia OMU makes you Music Millionaire <br />BRAND INNOVATION CELL _B4U NOKIA OMU Campaign<br />

5.
Planning Strategy !<br />10:30 – 11:30 am<br />Music Genre<br />Youth Viewership Traffic Across Time Bands<br />6 – 7 pm<br />Highest Viewership Bands<br />B4U music<br />

6.
Planning Strategy !<br />Average of 4 weeks (wk18, wk19, wk20, wk21) ‘2010 , CS 15-24<br />Source:<br />Avg TVR of a Track on B4U* = .12<lower side>(approx 4 times B4U’s Ad TVR 3 times best in Genre )If, Cost of exposure is taken as of 1/3 ad SpotsCreating Music Hour Property would fetch 12 times more Impact(that too clutter free)<br />*AVG of 4 Regular (contemporary) Time bands in the Day<br />

7.
Proposed Solution<br />hour<br />10:30 - 11:30 amand /or 6 - 7 pm<br />BRAND INNOVATION CELL _B4U NOKIA OMU Campaign<br />

8.
Exhibits of Campaign Execution<br />

9.
Break Bumper<br />presents<br />BRAND INNOVATION CELL _B4U NOKIA OMU Campaign<br />

10.
ShowBug<br />Song InfoAston<br />Captions Comments/ Info<br />Buy Nokia X6 and be music rich <br />BRAND INNOVATION CELL _ V-DAY SPECIAL PROG<br />

11.
Campaign Communicationin Show Bug<br />Graphic Ticker<br />download more than 4 million Tracks on Mobile n PC<br />

12.
Website Preview etc ..<br />Visit http://music.ovi.com/in<br />BRAND INNOVATION CELL _ V-DAY SPECIAL PROG<br />

13.
Measurability<br />

14.
Mere paas X6 hai !<br />Contest<br />Dramatic Filmi Promo to be shot<br />< Watch Nokia Music Millionaire, look for the lucky song >< sms the unique code on the Song to 55555 >< Win a Nokia X6 daily ><br />

15.
Lucky Song of the hour<br />SMS this CodeTo 55555and win a X6 *<br />

16.
Variety!<br />Note:B4U music has lowest no. of repeatsacross all channelsFor Music millionaire hourwe will also play latest and all time International Hits*we have rights for over 1200 international hits out of which 300+ are already with running karaoke <br />

17.

18.
Cost ofCampaign:<br />Cumulative Cost Of all DeliverablesFor 25 day during 1 month Activity** would be INR xx Lacs+ taxes **<br />

19.
Thanks for your Attention .. !Hariom Seth Brand Solution Manager B4U Networkshttp://in.linkedin.com/in/shariom<br />BRAND INNOVATION CELL B4U<br />