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Headline shaker maker

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Headline Shaker
Maker
Shaking out the all the pieces to
build a smashing headline.
Amy Harrison

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H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R
The Headline Shaker Maker
What is it?
The Headline Shaker Make...

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H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R
Your Headline Shaker Maker
Stand out
features
Results Key sell...

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Headline shaker maker

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Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention?

And was it a struggle?

If so, you might find this brand new free tool useful. I call it the Headline Shaker Maker.

What is it?

The Headline Shaker Maker is a simple tool to help you see at-a-glance the benefits you have to make an eye-catching headline. It helps you ‘shake’ out all the selling points of your product so you can pick up the pieces you need to ‘make’ your headline!

Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention?

And was it a struggle?

If so, you might find this brand new free tool useful. I call it the Headline Shaker Maker.

What is it?

The Headline Shaker Maker is a simple tool to help you see at-a-glance the benefits you have to make an eye-catching headline. It helps you ‘shake’ out all the selling points of your product so you can pick up the pieces you need to ‘make’ your headline!

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Headline shaker maker

  1. 1. Headline Shaker Maker Shaking out the all the pieces to build a smashing headline. Amy Harrison
  2. 2. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R The Headline Shaker Maker What is it? The Headline Shaker Maker is a simple tool to help you see at-a-glance the best elements you have to make an eye-catching headline. It helps you 'shake' out all the selling points of your product so you can pick up the pieces you need to 'make' your headline! How does it work? On the next page you'll find a table made of columns for you to list the important details about your product. Once you have all these details, you can start circling the most attractive ones. Then you start to put the pieces together to make different headlines made up of different selling points. You can even then A/B test them to see which elements are more appealing to your audience. Why is this approach different? Many business owners sit down to write a headline trying to think of one big idea, or one key selling point. When you focus your concentration on just one selling point you can limit your creativity and end up staring at a blank page. The Headline Shaker Maker gives you lots of different possible angles to start from to make the process easier. It also lets you put together different combinations of selling points that you might otherwise have missed. Ready to give it a go? Good luck! Amy: amy@harrisonamy.com 2
  3. 3. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R Your Headline Shaker Maker Stand out features Results Key selling points Problem solved Positive emotions Something unique or unexpected Urgency Read on to see how it works... 3
  4. 4. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R The different columns Stand out features: These are any specific features of your product. If you're selling a course, how long is it? How often do customers get access to course content? If it's a product, what are some of the most attractive features? If it's lightweight for example. Results: What are the results of your product or service? More sales? More clients? A new website? Key selling points: What is valuable about your product or service? What do people get excited about? Is it a lifetime guarantee? Or unlimited email support from you? Problem solved: Do you take away a pain? Solve a frustration? List as many different types of problem you solve for your customer Positive emotions: Imagine your customer has just experienced your product or service. How are they feeling? Are they excited? Enthusiastic? More confident? Something unique or unexpected: What makes your product different to others? Is there something customers are constantly surprised at when they work with you? Urgency: Are there any time-sensitive details that people should know? Is your course on a certain date? Is the offer only valid for a set time? List them in this column. 4
  5. 5. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R Headline Shaker Maker Example Here's a worked example to show you how it might look with different details in. Note: the different elements do not have to be linked to the next box, we're just randomly brainstorming ideas and popping them in the right column. Let's say that we are selling a 6 week online course teaching online marketing to small business owners. Stand out features Results Key selling points Problem solved Positive emotions Something unique or unexpected Urgency 6 weeks long Marketing strategy completed Direct access to mentor on calls Working long hours but no results Confidence How quickly results are seen Next group begins August Weekly group calls Understand online marketing Only 10 in each group Disheartened with business Excitement Direct access to mentor Applications needed by end of July Access to marketing templates More sales and clients Share ideas in the forum Afraid they can't succeed Enthusiasm High quality of other members Only 10 spots Personalised online dashboard Increased revenue Instant access to materials Embarrassment at marketing Relief Over 40 hours video tutorials Clearer vision for the business Tailored to small businesses Not knowing how to promote themselves Focused Workbook Bigger online audience In control Online forum 5
  6. 6. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R Picking the important pieces Next, you would look through your chart and highlight the ones which you think are most important to your customer. Don't worry how many you highlight at this stage, just try to prioritise the most exciting pieces. For example: Stand out features Results Key selling points Problem solved Positive emotions Something unique or unexpected Urgency 6 weeks long Marketing strategy completed Direct access to mentor on calls Working long hours but no results Confidence How quickly results are seen Next group begins August Weekly group calls Understand online marketing Only 10 in each group Disheartened with business Excitement Direct access to mentor Applications needed by end of July Access to marketing templates More sales and clients Share ideas in the forum Afraid they can't succeed Enthusiasm High quality of other members Only 10 spots Personalised online dashboard Increased revenue Instant access to materials Embarrassment at marketing Relief Over 40 hours video tutorials Clearer vision for the business Tailored to small businesses Not knowing how to promote themselves Focused Workbook Bigger online audience In control Online forum Efficient and successful business growth 6
  7. 7. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R From shaking to making... Once you have your most important pieces, list these on a separate piece of paper. In the above example, we would have: • 6 week long course • Weekly group calls • More sales and clients • Clearer vision for the business • Efficient and successful business growth • Only 10 in each group • Working long hours without results • Afraid they can't succeed • Confident / excited / focused / in control • Direct access to mentor • Next group in August • Applications needed July Now you can start playing around with different elements to include in your headline. Remember, a good headline format to follow is: • Identifies your target audience • Makes an attractive promise (for results or to solve a problem) • Includes specific elements to show it is unique In our above example we might have: This August, Join 9 Other Excited Business Owners Who Will Revamp Their Marketing to Get More Sales and Clients in Just 6 Weeks. Get 1:1 Marketing Mentoring, Weekly Support from Other Business Owners and Unleash Your Business Confidence Stop Working Long Hours on Your Marketing Without Results. Join a 10- Strong Group of Business Owners in this 6 Week Marketing Course and Have More Clients and Sales by September. 7
  8. 8. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R Headlines too long? No problem... Now the above examples are just drafts to illustrate how you can start putting together important selling points in your headline. You might find yourself struggling with a headline being too long, or you might find that you have 5-6 important elements that you want to include in your headline, but you've only really got room for 2-3. That's not a problem. At the top of your sales page you have space for 3 main eye-catching elements (not including photos). These are: • Headline • Sub-heading • The first sentence of your copy (called the 'lede') So if you find you have a lot of critical selling points that you want to include, just split them up between these 3 areas. For example: Stop Working Long Hours on Your Marketing Without Results. Join a 10-Strong Group of Business Owners in this 6 Week Marketing Course and Have More Clients and Sales by September. Every week you'll have direct access to me and my marketing experience... 8
  9. 9. H A R R I S O N A M Y H E A D L I N E S H A K E R M A K E R Quick recap Okay, so just to recap, here's how to get the best results from your Headline Shaker Maker: 1. Fill in the table with as many details you can think of. Don't worry too much whether or not you think the ideas are great, just get them down. 2. Next, take a highlighter or pen and circle the ideas that you think are the most important or exciting to your target audience. 3. On a separate piece of paper, list those important items 4. Try mixing and matching different elements to create a headline that: ◦ Identifies your target audience ◦ Makes an attractive promise (for results or to solve a problem) ◦ Includes specific elements to show it is unique 5. If you find that your headline is becoming a bit too long, split up some of the elements between the ◦ Headline ◦ Subheading ◦ Lede Now get shaking and making on your way to a better headline! 9

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