1. HOW TO USE SOCIAL
MEDIA TO SELL
GETTING CUSTOMERS TO KNOW, LIKE
AND TRUST YOUR BUSINESS
2. MEET SOCIAL REVOLT
Johnny
Marty Martinez is a seasoned marketer who is passionate
about developing and implementing innovative marketing
strategies to help his clients meet business objectives.
Marty’s forward-thinking and extensive experience
implementing large national campaigns for 7 Eleven and
Slurpee gives him unique insight on how to remain
competitive in an ever-changing digital space. He has
presented and taught workshops at numerous industry
events, including the National City and Regional Magazine
Association's 40th Annual Conference, where client, D
Magazine, won Best Publisher of the Year for innovative
marketing strategy.
Marty Martinez | Founder | CEO
Harrison Blum is an accomplished marketing professional
showcasing broad agency and entrepreneurial experience
with a long history of building remarkable brands. Blum has
extensive knowledge of the entertainment industry where he
began his career working with concert promotion giants, AEG
Live and Live Nation. He has lead campaigns for a long list
notable brands including SAP, Margaritaville Caribbean,
Bowers & Wilkins, and On The Border.
Harrison Blum| Managing Partner |VP
10. “Marketing is no longer about the
stuff that you make, but about the
stories you tell.”
Seth Godin
11. Train and empower employees (sales reps and thought
leaders) to leverage social networks to NETWORK and
SHARE KNOWLEDGE.
12. Know HOW to adopt THE EARLY SALES FUNNEL and
shape buyers’ demand long before they buy.
13. Offer solutions to BUILD TRUST IN YOUR BRAND when it’s
most opportunistic. LEARN from your customer and begin
anticipating when potential customers experience anxiety.
33. IF YOU WANT TO SELL ON
SOCIAL MEDIA YOU NEED TO:
1.) Know how to enter the early buying stage.
2.) Understand your audience much better.
3.) Create content so valuable people would pay for it.
4.) Select and empower your ambassadors (employees,
clients, partners) who can help carry your message.
5.) Be creative. Be polarizing. Be YOU!
34. IF YOU WANT TO SELL ON
SOCIAL MEDIA YOU NEED TO:
6.) Make it personal :)
7.) Take responsibility. Obey the SOCIAL task-at-hand.
8.) Understand how to use data intelligently to
influence decisions and refine strategies.
9.) Willingness and ability to fail occasionally.
39. John classified as potential loyal customer, targeted
for loyalty program, signs up with email.
John retargeted by Instagram for “Who’s Your 5?”
Promo campaign.
John targeted by FB Ad via demographic,
behavioral segmentation.
CUSTOMER PATHWAY
+ Day 1
+ Day 2
+ Day 3
40. CUSTOMER PATHWAY
John goes to Twin Peaks for Game Day with 5 friends,
2 friends sign up for loyalty program as well, each 10
man points.
John sees billboard in town about promo.
John receives reminders about Game Day and promo
to bring 5 friends on email, social.
CUSTOMER PATHWAY
+ Day 4 – 5
+ Day 6
+ Day 7
41. Customer Acquired
Customer Lifetime
Value Increased
Continuous
Branding as “The
Place for a Man”
Average Party
Spend Increased
Loyalty Sign-up
Customer Data
Attained
GAME DAY RESULTS
42. By leveraging omnichannel
engagement, robust loyalty
programs, killer branding, all
bound by a seamless strategy,
Twin Peaks can turn its
customers into champions.
TWIN PEAKS
ENDLESS
POSSIBILITIES
Omnichannel Loyalty Program Branding
STRATEGY
EXECUTE
BRAND CHAMPIONS
43. Social belongs to the company, not a department.
Reach out to other departments and communicate to
management it’s cross-functional value.
Make sure the efforts support the overall business goals
and priorities (not just sales goals).
A HOLISTIC, CROSS-FUNCTIONAL APPROACH IS HOW YOU SELL.
44. “Patience is key for anything in business, but especially in
this ADD-fueled business world. You can’t build a huge
email list in a day, you can't make things go viral, and five
tweets do not build you an empire.”
-Scott Stratten President of Un-Marketing, one of top influencers, expert, author.
