Harry Myers is pitching two magazine proposals called Catalyst and MO. For Catalyst, he plans to create a website, mobile app, and social media pages to promote the magazine. He estimates the website will cost £200. The MO proposal focuses on creating a functional website and using Snapchat and Instagram to advertise to the target audience of 15-24 year olds. The document also includes magazine mind maps, target audience details, draft covers, layout examples, mood boards, style guides, staffing plans, and equipment costs.

1. Welcome to my pitch!
By Harry Myers

2. Proposal 1

3. Future development
Looking at the future of my magazine, I will be wanting to make a website,
an app and create social media pages.
For making a website I would need to hire someone to follow my ideas and
chosen layout to then create it with all my information, this can mean that I
will have to pay around £200 as I have found a website maker company that
will do it for a reasonable price.
Another way in which I would want my magazine to be updated is through a
mobile app. On this app there will ways in which you will be able to get new
updates on the magazine, coupons for popular retail stores near, and contact
information where you will be able to get in touch with us.
Lastly, another way in which I would want my magazine to spread to is
through social media. The reason for this is because I believe it a great way in
which I will be able to get my magazine a lot more awareness and following.

4. Proposal 2

5. Future development
On the other hand, for my Catalyst magazine I only have two
main goals that I would like to achieve with this magazine
and that is to make sure that I have a working website in
which my buyers are able to get everything they need, they
will be able to have all their questions answered on the
website and they will be able to keep up with all the new
contents that they will be expecting.
Further to this, I will be using social media platforms such as
Snapchat and Instagram to advertise the magazine to the
chosen audiences which is 15-24. using the latest addition
of Snapchat flip board, where they give publishers a new
way to reach out to new audience

6. Magazine Mind Map
Masthead
Colour
scheme
Types of
images
Frequency
Brand
identity
Target
audience
Catalyst
Magazine
Blue and white
Well known celebrities
that everyone can relate to
Promotion of some
new products and
albums
Weekly circulation- this is
for the people who are
into a lot of music and
artists exclusives
Makes my
magazine look
more motivated
Make sure I have an easily
recognizable front cover so
people will see it and instantly
know its my magazine
Keep the colour
scheme simple
and constant
Looking at the socio-
economic needs table I
will have my target
audience will be from
C2 –E in the socio-
economic needs.The demographics of this
magazine is towards
working class and the
younger generation (15-24)
because of the language
used etc.
Catalyst magazine – this is
because it is another word used
for motivation which I intend on
showing a lot of when making my
magazine
My magazines of
inspiration are
mojo and Q
because of their
vast popularity in
music magazines.
The music genre is
going to be Pop and
RnB.
Strapline
Discover brand new
music

7. Magazine Mind Map
Masthead
Colour
scheme
Types of
images
Frequency
Brand
identity
Target
audience
MO Magazine
Well known
celebrities
Monochrome +
hints of yellow
Following the eclectic convention
of three primary colours.
Yellow connotes: joyful,
sunshine and light heartedness
The Main image I will be
using is a person I know
that is a model.
Monthly circulation – this is
because not every popular
artist is always coming out
with new albums.
Gives my magazine
more time to find
out information.
Have an easy
cover layout for
everyone to
remember
Same colour
scheme every
new magazine
C2 – E socio
economics needs
it would appeal to these
demographics because of the
magazines look and the type
of language used and its
target audience.
MO – Monthly Ovation
As it means Monthly
Ovation, because of the
knowledge and information
that is within the magazine
they will be able to give the
magazine appreciation and
enthusiasm.

8. Target audience - Catalyst
For the target audience for this magazine, I will be looking towards socio-economics target to the sectors of C2 – E in the table. According to Hartley’s 7 subjectivities
the target audience would be both genders for the reason that it doesn't’t have a specific genre as that will restrict the amount of buyers that I will have when trying
to sell them; due to this I will be looking towards more than one genre: RnB and Pop. The age range that this magazine will be targeting is 15-24, this is because it will
allow the magazine to reach out to a more appealing audience and that at this age range people are more likely to buy music magazines.
Katz’ uses and Gratification:
Personal identification: the reader will be able to relate to the magazine as it is based around the hip-hop and pop type of genre, therefore the only people who are
interested in these topics will be the ones buying the magazine.
Personal relationship: A reader would want to read a magazine so that they will be able to feel some kind of relationship/bond with their idol, and with that the news
that follows them.
Inform and educate: The reader will be able to learn something when they read the magazine because of the content which is in the magazine; also there will be
news exclusives where people reading will be able to find out new things about their favorite artist.
Diversion: if someone is reading an article on their favorite artist then they will be divert from their everyday life to then get lost in someone else's.

9. Target audience - MO
The target audience I have chosen for my magazine is the same as my other magazine, Catalyst. The reason for this is because I believe that the selected audience that
I have chosen, which in the socio-economics needs table is known as C2 – E. The reason why I have chosen this as my chosen audience is mainly because I think that
these types of people are in the age range that I want to sell my magazine to (17-28).
Hartley’s theory:
Age: For MO magazine the preferred age for this magazine is from 15-24, the reason for this because of the chosen genre and the type of content that is in the
magazine which is in too complex for most below this chosen target audience.
Gender: When looking at gender, I don’t actually have a gender that would be more likely to read this magazine as my chosen genre is a lot more diverse than others
such as Rock for example is preferred by male mostly. Further to this, in some of the music that is displayed can be to extreme for minors to watch. Most buyers that
are female wouldn’t want to be a part of some of the things that are in some videos etc. in the hip-hop/Pop scene.
Class: For this magazine the chosen class for it would either be working class or middle class due to the fact that it doesn't’t contain strong language etc. and
magazines are typically bought by people of the upper class. This another add on to the fact that the age and class go together in ways of trends and music.
Katz Uses and Gratifications theory
I want the audience to be ‘entertained’ (Diversion) when reading my magazine therefore I will make sure I provide them with the latest up to date music information
from the industry and have a section in the magazine where they can get involved.
Furthermore, I want the audience to be ‘informed and educated’ (Katz) with facts and information surrounding the music industry so I will make sure to put in relevant
statistics and facts surrounding the artists.

10. Hand drawn drafts (front page)
Catalyst: For my Catalyst magazine I had placed my masthead on the left
side of my front cover with my strapline underneath it for the reason that it
will still easy to see with it being on the left side of the magazine it can still
remain relevant to the people who are looking to buy the magazine.
Further to this, I have put the headline in the top Centre of the front cover
as it will be just as important as the main image. Under the headline I have
put the puff promotion next to the photo of the artist as it will again be
one of the first things that the buyers will see, especially as it will be the
place where they will know of a prize that will be up for grabs. Under the
puff promotion I have put the cover stories. They aren’t that important for
the front cover as they are only going to be a brief description of what
content remains inside. Finally, I have put the photo of the artist in the
middle of the magazine, this is because whoever the artist is then all of the
people who are fans of them will want to buy the magazine even more to
find out any exclusives that will be revealed if they read on.
MO: For this magazine I changed it a lot. Looking at the masthead, you can
see that I didn't’t change the placement as I wanted it stay relevant and
having it near the cover stories is great way to get peoples attention. For
the strapline, I had it place above the cover stories because of it not being
the most important part of the front cover it doesn’t require a lot of space;
however, the cover stories on the other hand do need a lot more room
than most things on the front as they are one of the main things that will
be able to attract more people into buying the magazine. I had put the puff
promotion close to the photo of the artist as it is another important part of
the front cover that needs to be seen almost instantly when someone pick
it up. Finally, the photo of the artist, I have put this in the middle of
magazine again, but I changed it to being more than one as it will give the
magazine more of a chance at looking aesthetically pleasing to more
people.

11. Graphic layout (DPS)
MOCatalyst
For this magazine’s double page I chose to include slightly less text due to the
fact that the people who will be buying the magazine will not want to sit and
read two page of text. I have put the photo In the centre of both pages as I want
it to be the first thing that people see when they turn onto this page, if the
photo isn’t good enough then no one will bother reading the text. In the top
right corner I put the headline/stand verse with the quote underneath, the
reason for this is because it will be the first thing that people see when they are
turning over the page so it will catch the reader eye first. For one of the text
boxes I used a drop capital, this is because it is another thing that will get them
to carry on and read.
For this magazine I have decided to take up a lot of the space with text. The reason for this
is because of the audience that will I chose for this magazine is older than Catalyst
magazine. The target audience that I have chosen for MO is 17-28, this means that the
people who are reading this magazine will be more mature and will want to read the
content. For the headline, I have put it in the top left of the left page, the reason for this is
because its not very relevant on the double page as it isn't important for an older audience.
Further to this, looking at the photos, I decided to not make them to big due to the target
audience being more mature.

12. Mood Boards – MO

13. Catalyst mood board

14. Font Styles
MO magazine fonts Catalyst magazine fonts
For MO magazine I have chosen these fonts because they reflect my
intentions with this magazine, as you can see with some of my chosen fonts
are more suited to my audience. Looking at font number three, it definitely
target my audience of the socio-economic needs table which was from C2-
E, this has an age range of about 15-25 meaning that I will need to make
sure that my fonts are more informal as it will attract the targeted audience.
looking at my fonts that I have selected for my second magazine called
“Catalyst”, this magazine is targeted more towards people of a different
taste to “MO” as the language in “Catalyst” magazine even though it is still
targeted at C2-E, it is more formal.

15. House Style - MO
Colour scheme
For MO magazine I will be using monochrome with hints of yellow. This is
because using black and white will show the contrast of my magazine and
how my magazine can bring sunlight to the darkness using the hints of
yellow. I have decided to using yellow because I connotes sunlight and
joyfulness.
Font style
For MO magazine I will be using the font style is known as ‘Arial rounded MT
bold’. The reason for this is, I think that is a great font to go with my
masthead, also because of my younger targeted audience as the font is
rounded and bold it shows the informal side to my magazine, as I don’t
intend on targeting anyone over the age of 25 and that aren't in the socio-
economic needs sector that I have chosen.
Social media
MO magazine will be a synergy with all social medias. This is because I will
then be able to reach out to a lot more people and possibly on a global scale
eventually. Using the most popular social medias such as Instagram, Snapchat
and twitter to promote and give my audience updates and possible
exclusives.

16. House style - Catalyst
Colour scheme
For my magazine, I will use colours such as Blue and White. This is
because I will be taking a competitor such as Q and make my
magazine look similar but more pleasing to my target audience.
Further to this, I think that red and white does’t stand out like the
colours blue and white do.
Font style
Looking at Catalyst magazine, the font I have chosen to use is called
‘Verdana’. I have chosen this font because it think it fits in perfectly
with my masthead font and the colour scheme. On this magazine I
will laying it out slightly different to MO magazine as I want the
masthead of Catalyst to stand out a lot more, so I will be placing my
in a different area.
Social media
Similarly to MO magazine I will be using all of the same social
media platforms such as Instagram, snapchat and twitter. However,
for this magazine I will add in Facebook because I will then be able
to reach a further audience within its multi-million users.

17. masthead
Main
image
1
Advertisements
2
Contents page
3
Feedback
from
audience
4
Main
image
5
Pictures
6 7
Advertisements
Article
Headline
Article
Headline
Article
strapline 98 10 11 12 13 14 15
16 17 18 19 20 21 22 23
24 25 26 27 28 29 30
DPS: pages 14-15
Magazine flat
plan
Harry Myers
Article
Headline Headline
Article
Continued
article
Continued
article
Article
Headline
strapline
text
Advert
Headline
Advert
Headline
Article
Article
Tour information
Reviews on the magazine
text
Reviews on the magazine
Mail
Advertisements Advertisements
What's on the
next weeks
magazines

18. masthead
Main
image
1
Advertisements
2
Contents page
3
Feedback
from
audience
4
Main
image
5
Pictures
6 7
Advertisements
Article
Headline
Article
Headline
Article
strapline 98 10 11 12 13 14 15
18 19 20 21 22 23
24 25 26 27 28 29 30
DPS: pages 16-17
Magazine flat
plan
Harry Myers
Article
Headline Headline
Article
Continued
article
Continued
article
Article
Headline
strapline
text
Headline
Article
Article
Tour information
Reviews on the magazine
text
Exclusive pictures and facts
about popular celebrities
MailLocal exclusives
Advertisements
What is to be
expected in the
coming weeks
17
Article
Headline
strapline
text
16

22. Staff and cost
Staff Cost
Publisher x1 £45,000
Editors x3 £24-28k per year for people who have less than 20
years experience
Journalists x4 Starting from £15,864 -£30k
Writers x3 Start at £34k
Photographers x3 Around £20,000 per year
Marketing x2 Starts at £32,209 per year
Advertising on social media x2 Range from £2.5k to £15,000
Designers x3 £21,599 per year
Finances x3 £60,000 per year
Human resources x2 £24,441 per year
For my staff costs I have used databases including the average pay for each role.
The reason why I have done this is so people know what they are working for and
just to make it fair for everyone who will be working for the magazine.

23. Equipment and cost
Equipment Cost
Office space Fetcham, surrey - £220 per month (1 year =
£2640
iMac computers x15 £1049x15 = £15,735
Adobe creative Cloud all apps + adobe stock
x15
£10,458
Printer (HP PageWide 377dw Multifunction Business Inkjet
Colour Printer +
Amazon Protect 2 year Breakdown & Accidental Damage Cover
for Office Equipment) x2
£608.18
Cameras x4 £16,400
Lighting equipment (ASHANKS 100W Led Spotlight
Fresnel Light Replace 1000W Tungsten Light Dimmable
Switch Bi-color LED Studio Continuous Lighting 3200-5500K
for Camera Photo Film Lighting Equipment) x2
£359.98
Paper (Xerox Performer Paper A4 80gsm White
003R90649 Pack of 5 Reams) x5
£100.75
Ink for printer x4 £275.96
Stationary x5 £59.95
Desks x15 £1,035
Chairs x15 £974.25
TOTAL: £38,189.07

24. Production plan
Week beginning
Monday Tuesday Wednesday Thursday Friday
Find a location for
an office
Buy equipment Recruit staff Set up equipment
and furniture in the
office
Meet all employees
and go through
what needs to be
done
Completed by
June 4th June 5th June 6th June 7th June 8th
Week beginning
Monday Tuesday Wednesday Thursday Friday
Get writers and
journalists to gather
information for the
magazine.
Organize a meeting
for design ideas
Set a date to when
the magazine will
be released
Manage the
schedule for the
magazine
Editorial and
budget decisions
need to made
Completed by
June 11th June 12th June 13th June 14th June 15th
When
looking at a
production
process I
followed a
professional
one off the
internet
closely.

25. Production plan continued
Week beginning
Monday Tuesday Wednesday Thursday Friday
Editorial and
budget decisions
need to made
Decide the content
which will be in the
magazine
Decide the content
which will be in the
magazine
Edit the magazine Edit the magazine
Completed by
June 18th June 19th June 20th June 21st June 22nd
Week beginning
Monday Tuesday Wednesday Thursday Friday
Edit the magazine Layout the pages
for the magazine
Layout the pages
for the magazine
Proofreading Proofreading
Completed by
June 25th June 26th June 27th June 28th June 29th
I will be making around 15,000 copies for my magazine. The reason for this is because
of the high demand for the exclusives that my magazines can provide.
https://hosbeg.com/suit-yourself-meaning-of-suit-
yourself/#_recommendation
When
looking at a
production
process I
followed a
professional
one off the
internet
closely.

26. Production plan continued – launch date
June 30th is a good day to launch the magazine as it is the end of the
month and most people would have been paid therefore will have
money to buy the magazine.
Week beginning
Monday
LAUNCH MAGAZINE
Completed by
June 30th

27. Printing quotes and cost
For creating my magazine I have chosen
to make it with 15,000 copies allowing
me to spend as little as possible but still
giving out enough magazines that will be
able to reach a reasonable audience.
Making a bundle of one magazine is a lot
cheaper in comparison to printing a
single magazine multiple times. To print
one magazine it came to £20.35 whereas
if I was to print 15,000 magazines it
would come to £5,239.
https://print24.com/uk/product/magazines/

28. Distribution to retailer and cost
For my magazine I will selling my magazine in retailers such as:
WHSmith: For my magazine it is crucial that I sell my magazine here because it is one of the biggest
shops for selling books and magazines etc. further to this, if I was to sell my magazine here I would be
able to reach a much wider audience allowing my magazines recognition to flourish massively. To be
able to get my magazine into a retailer of this level it has to be one of great quality in every way, this
means that the customers that go to buy a magazine will not judge the magazine by its front cover
because it takes a lot to get your magazine onto the shelf at this retailer.
ASDA: I have chosen this retailer to distribute my magazine simply because of the amount of people
that go to ASDA every week. On average there are around 18 million that go to this retailer every week.
In comparison to others this is above all, this is great for my magazine because it will surge the amount
of sales we will make when selling the magazine. Even though, ASDA isn't known for its selling of
magazines it will still give my magazine a great chance of popularity due to the amount of customers
they have every week,

29. Where will the magazine be marketed?
I will advertising my magazine using specific social media platforms. These are Instagram, Facebook,
Snapchat and Twitter. The reason for this is because on these platforms I will be able to reach millions
of people on a daily basis, this is great for the magazine because it will give it a chance to sell a lot more
and I will be able to send out notifications for the people who are subscribed to the magazine; they will
need the information that I will be able to provide through my chosen social media platforms such as
what is going to be in the magazine.
For the selling of my magazine I will be using certain retail stores such as WHSmith and ASDA. To be
able get my magazine to be sold in these retailers there will be a cost that I will need to pay in order to
have this granted. To make this happen we will need to spend more money so that the magazine will be
sold however, we will be making more money back through the two retail stores that are selling my
magazine.
An example of some of the statistics of my chosen retail stores is ASDA. They have more that 145,000
dedicated colleagues who are serving more than 18 million people every week. Having my magazine
sold in ASDA is great because of the number of people that visit it every week will help with the amount
of magazine that will be sold and the amount of money the magazine will be making.
Source: https://corporate.asda.com/our-story/company-facts

30. Advertising revenue
For the advertising of my magazine, I will be setting certain costs for the range of adverts that will
be used. For example:
Full page: Ranges from £500 - £20,000
Half page: This will cost around £2,500
DPS: A double page spread will cost around £10,000
Due to the amount of space that it will use there will be set costs for these types of adverts, these
will be the main income for the magazine in general, along with the sales of physical magazine
copies too.
The reason for having adverts in the magazine is mainly because they bring in a lot of income for the
magazine as companies will want to have their business/product in our magazine and the more
people we get buying the magazines means that there will be much bigger companies willing to pay
a much larger sum to have their advert in the magazine.

31. Advertising in social media platforms
Using social media platforms in ways of advertising is a key form of bringing in income for the a business
in new age of technology advancement. The reason for this is simply because everyone relies on their
phone and most people who have a phone have some kind of social media account such as Facebook,
Snapchat, YouTube, Instagram and Twitter etc. due to the fact that everyone is on social media everyday,
a great way to advertise like a magazine is through any social media platforms. The social media
platforms that I will use are Snapchat, Instagram and twitter. The reason for this is because of my chosen
audience which is 15 to 24. On these platforms the age that most people are on these apps are in the
range of my target audience.

32. Profit and loss breakdown
For the first year of my magazine being released, the loss to profit ratio will be far outbalanced as
the loss will be much bigger in comparison of the profits that the magazine will bring to the
business for the first section of the magazines release. For the first year it will be a lot harder to sell
etc. due to the magazine being new and no one will know of it meaning that they will not know how
good it is, this will mean that the magazine will not be selling nearly as much that it will in the
future. For the first issue of the magazine the profits will be a lot smaller as there will be less
adverts that will want to promote in the magazine, this will mean that to get more money from the
magazine it will take time as the bigger companies wont want to have adverts in a new magazine
that doesn't’t sell a lot.
After the first year of selling the magazine, I will have all of the costs put together. For example,
there will be a total cost of £361,656 as this is to spend on the equipment and making sure that all
the staff have the correct equipment to go through everyday and compete their work. To make this
all happen I will be working in an office, this will cost £220 per month, this price comes with every
including the desks and other extras that are required in an office. After everything is all set up we
would then need to review the pricing of the staff as a whole, looking at how much it is going to cost
each month. The total cost every year for the total amount of money that will go into paying the
salaries of the employees will come to, £737,097.

33. Spending power of audience
Psychographics: Psychographic segmentation
divides the market into groups based on social
class, lifestyle and personality characteristics. It is
based on the assumption that the types of
products and bands an individual purchases will
reflect that persons characteristics and patterns of
living. This will apply to my magazine as my genre
for my magazine is Pop, for the higher percentage
of the people who listen to this music they are the
younger generation who would be in the
categories known as aspirers and explorers. This is
because at their age they will be new to a lot of
things. This would be good for my magazine as
they are more open to explore and find ways to
maybe to look into more fashionable trends. They
will be able to find this in the magazine which
could also mean that there will be more
subscribers, this will allow my magazine to
hopefully grow in popularity due to the price that
will be below the average cost of a magazine.
Psychographic table

34. Spending power continued
Socioeconomics (also known as social economics) is the social science that studies
how economic activity affects and is shaped by social processes. In general it analyzes how societies
progress, stagnate, or regress because of their local or regional economy, or the global economy.
Ways to attract more subscribers:
• Show pictures of who would be interviewed.
• Photoshoot of a well-known celebrity
• Lower price
• Include newly released album for a cheaper price.
• Discount on a celebrities clothing
• Give people a chance to win tickets to go see a celebrity sing live.
Using these points in my magazine will bring in more profits because of the chosen audience this will
apply more to them because they will see the magazine as a great thing to have the front seat to as it
will always have the best information and exclusives on all of their favourite celebrities. Doing this will
make a lot more people want to subscribe to the magazine because they will have a much faster access
to the magazine.

35. Ethical & Legal Issues.
The IPSO(independent press standards organization), has set rules known as the editors code of
practice, in which the editor of a magazine, newspaper or any other form of media, has to follow a
particular rule set followed by this organization. Initially it was the PCC (Press Complaints
Commission) that dealt with these rules and set specific standards that editors would have to
follow, and now this has been taken over by the IPSO.
They focus on a long list of categories such as Accuracy, Privacy, Harassment, Intrusion into grief or
shock, Reporting Suicide, Children, Children in sex cases, Hospitals, Reporting of crime, Clandestine
devices and subterfuge, Victims of sexual assault, Discrimination, Financial journalism, Confidential
sources, Witness payments in criminal trials and Payment to criminals. These are all the categories
that are included in the editor’s Code of Practice.

36. Copyright ©
• Copyright- is when there is a legal right which lasts for a certain amount of years so
you can’t print, publish, perform, film, or record literary, artistic or musical material
that already exists.
• Within my magazine, I will be making sure that I become a member of the BBC so
that I will never breach any standards and everything I publish will be protected.
• The copyright in a work of authorship immediately becomes the property of the
author who created it at the moment it is put into fixed form. No one but the
author can claim copyright to the work, unless the author grants rights to others
in a written agreement

37. Editor’s code of practice
Accuracy
Looking at this section, the press are made sure to take care and not to publish inaccurate,
misleading or distorted information or images, including headlines not supported by the text.
Also, the press, while free to edit and campaign, they must distinguish the clear difference
between comment, conjecture and the facts.
Privacy
Every person is entitled to respect their privacy and family life etc. further to this, for people
taking pictures, it is not acceptable to take a photograph individuals, without their consent, this
means that when they are in public or in private places their privacy needs to be respected.
Harassment
Journalists must not engage in intimidation, harassment or persistent pursuit. It isn’t allowed for
journalists to consistently ask questions, calling, following or photographing people once asked to
stop.
Instruction into grief or shock
In cases involving personal grief or shock, enquiries and approaches must be made with sympathy
and discretion and publication handled sensitively. These provisions should not restrict the right
to report legal proceedings.
Reporting suicide
When reporting on a subject such as suicide, to prevent simulative acts then care and caution
must be taken to avoid excessive detail of the method used, while taking into account the media’s
right to report legal proceedings.
Children
Everyone should be allowed to complete their time at school with intrusion.
Without school authorities then they are not allowed to photograph or approach the pupil or
pupils.
https://www.ipso.co.uk/editors-code-of-practice/
Children in sex cases
In any kind of press report of a case involving a sexual offence against a minor –
They must not be identified, however the adult is allowed to be identified, a word such as
“incest” must not be used where there is a child victim might be identified.
Hospitals
Journalists must identify themselves and obtain permission from a responsible executive
before entering non-public areas of hospitals or similar institutions to pursue enquiries.
The restrictions on intruding into privacy are particularly relevant to enquiries about
individuals in hospitals or similar institutions.
Reporting of crime
when reporting a crime, relatives or friends of persons convicted of committing a crime
should not have their identity shared if they do not give consent of such things, unless they
are relevant in context. The reason for this is because if there is a minor involved in the case
who can be a witness or the victim of the said crime, this must not restrict the right to report
legal proceedings.
Clandestine devices and subterfuge
The press must not seek to obtain or publish material acquired by using hidden cameras or
clandestine listening devices; or by intercepting private or mobile telephone calls, messages
or emails; or by the unauthorised removal of documents or photographs; or by accessing
digitally-held information without consent.
Victims of sexual assault
The press must not identify or publish material likely to lead to the identification of a victim
of sexual assault unless there is adequate justification and they are legally free to do so.
Discrimination
Details of an individual's race, colour, religion, gender identity, sexual orientation, physical or
mental illness or disability must be avoided unless genuinely relevant to the story.

38. Editors code of practice continued
Financial journalism
Even where the law isn't prohibited, journalists must not use for their own profit financial information they receive in advance of its
general publication, or should they pass any kind of information to others that shouldn’t have the information.
Confidential sources
Journalists have a moral obligation to protect confidential sources of information
Witness payments in criminal trials
No payment or offer of payment to a witness – or any person who may reasonably be expected to be called as a witness – should be
made in any case once proceedings are active as defined by the Contempt of Court Act 1981. This prohibition lasts until the suspect
has been freed unconditionally by police without charge or bail or the proceedings are otherwise discontinued; or has entered a guilty
plea to the court; or, in the event of a not guilty plea, the court has announced its verdict. Any payment or offer of payment made to a
person later cited to give evidence in proceedings must be disclosed to the prosecution and defence. The witness must be advised of
this requirement.
Payment to criminals
Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise
crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates. Editors invoking
the public interest to justify payment or offers would need to demonstrate that there was good reason to believe the public interest
would be served. If, despite payment, no public interest emerged, then the material should not be published.

39. Data Protection Act (1998)
The Date Protection Act 1998 is an act put in place by the untied kingdom parliament, this defines the ways in which information about living
people may be legally used and handled. Its main purpose is to make sure that certain individuals are protected against misuses or abuse of
information about them.
People that use data means that they would have to follow the strict rules that come with it, this is known as ‘data protection principles’. These
are the things that they must ensure the information is:
• Used fairly and lawfully
• Used for limited, specifically stated purposes
• Used in a way that is adequate, relevant and not excessive
• Accurate
• Kept for no longer than is absolutely necessary
• Handled according to people’s data protection rights
• Kept safe and secure
• Not transferred outside the European Economic Area without
• adequate protection
If the information is more sensitive and needs the stricter rules such as:
• Ethnic background
• Political opinions
• Religious beliefs
• Health
• Sexual health
• Criminal records
https://www.gov.uk/data-protection

40. Front covers

43. BACK PAGE