Operating Media is a premier Digital Marketing Training Institute in Mumbai and Delhi. Our Courses:- - Search Engine Optimization - Pay Per Click Management - Social Media Optimization - Google Analytics - Wordpress Our Specializations: • 100% Satisfaction Guarantee • 100% Money Back Guarantee • Industry Expert Certified trainers • Personalized coaching • Practical experience • Easy to understand and well-structured course modules • Professional certification courses • Post training support Call us on 9920803164 or mail us on info@operatingmedia.com for any inquiries. Visit our website www.operatingmedia.com for more details.

1. DIGITAL MARKETING
TRAINING

2. What is Digital Marketing?
Digital marketing is the use of internet
connected devices to engage a customer with
online advertising in order to promote products
and services.
Internet connected devices are those such as
desktops/laptops, smart phones and game
consoles.
As technology develops and more devices are
getting internet enabled increasing the digital
marketing potential.

3. Digital Marketing boom in India.
6% Major Commerce Categories
$10 billion market
Current growth rate: 47%
121 million internet users
Internet users growing @ 46%
98% increase in rural internet users in 2012
84% increase in mobile internet users in 2012
People are getting comfortable paying online
with payment innovations

4. Training Program
Search Engine Optimization Courses
Pay Per Click Management Courses
Social Media Marketing Courses
Google Analytics Courses
Affiliate Management Courses

5. Search Engine Optimization Courses
Search engine optimization (SEO) is the process
of improving the visibility of a website or a web
page in a search engine's "natural" or un-paid
search results.
In general, the earlier or higher rank, and more
frequently a site appears in the search results
list, the more visitors it will receive from the
search engine's users.
SEO may target different kinds of search,
including image search, local search, video
search, news search and industry specific
vertical search engines.

6. Search Engine Optimization Courses
Search Engine Research & Analysis
Search Engine Optimization Tools
On Page Optimization
Off page Optimization

7. Pay Per Click Management Courses
Pay Per Click (PPC) is an Internet advertising
model used to direct traffic to websites, where
advertisers pay the publisher when their ad is
clicked.
With search engines, advertisers typically bid on
keyword phrases relevant to their target market.
Content sites commonly charge a fixed price
per click rather than use a bidding system.
PPC "display" advertisements are shown on
search engine results or web sites with related
content that have agreed to show ads.

8. Pay Per Click Management Courses
Setting up Pay Per Click Campaign
Creating Ads for Pay Per Click Campaigns
Importance of Pay Per Click Landing Page
Pay Per Click reporting structure
Pay Per Click Campaign Tools

9. Social Media Marketing Courses
Social media marketing programs usually
centre on efforts to create content that attracts
attention and encourage readers to share it
with their social networks.
A corporate message spreads from user to user
and presumably resonates because it appears
to come from a trusted, third-party source, as
opposed to the brand or company itself.
Hence, this form of marketing is driven by word-
of-mouth, meaning it results in earned media
rather than paid media.

10. Social Media Marketing Courses
Choosing right social media
Generating word of mouth
Integrating social media in websites and blogs
Micro-blog / Photo sharing / Press Release
Article creation & Submission

11. Google Analytics Courses
Google Analytics is a service offered by Google
that generates detailed statistics about the
visitors to a website.
It is the most widely used website statistics
service, currently in use on around 55% of the
top 10,000 websites and49.95% of the top
1,000,000 websites.
GA can track visitors from all sources, including
search engines, display advertising, pay per
click networks, e-mail marketing and digital
collateral such as links within PDF documents.

12. Google Analytics Courses
Creating Accounts and Profiles
Fundamentals
Interpreting Reports
In-Depth Analysis
Custom Tracking and Reporting

13. Affiliate Management Courses
Affiliate marketing is a type of performance based
marketing in which a business rewards one or more
affiliates for each visitor or customer brought about
by the affiliate's own marketing efforts.
The industry has four core players: the merchant
(the 'retailer' or 'brand'), the network (that contains
offers for the affiliate to choose from), the publisher
(the ‘affiliate'), and the customer.
The market has grown in complexity to warrant a
secondary tier of players, including affiliate
management agencies, super affiliates and
specialized third party vendors.

14. Affiliate Management Courses
In depth Introduction
Managing Merchant Accounts
Directory Submission
Advanced Strategies
Ads and Tracking

15. Operating Media’s Key Points
Our long term experience in Digital Marketing
Well structured modules for each course
Our faculties are industry experts
Certified Courses
Flexible Batch Timings.

16. Training Benefits
Practical experience for trainees
Certification upon completion of course
Printed notes for reference
Post training query resolution support
Catch up on missed batches
Official Google Certification assistance

17. Job Prospect
As per the current boom and hype in the Indian
market, there are a lot of job opportunities in India
and abroad.
Every company today has a budget and spend for
Digital Marketing and hence a lot of Digital
Marketing Agencies exist.
Skilled professionals are hard to find and so the pay
structure is good until now.
Things one can do after completion of the courses
are:
 Work with an agency as there is good scope and future.
 Work in-house for a corporate company.
 Increase your current marketing knowledge to stay ahead of
the world.

18. Future
As per the increasing use of media channels and
internet, the scope of Digital Marketing is increasing a
lot.
Social Media is emerging at a large scale and almost
everyone has an account on some or the other
network.
This gives rise to a brighter future for Digital Marketing.
Still it is at the starting stage in India and the reach is
vast.
Few years down the line it will be one of the largest
marketing medium which will outdate the traditional
marketing.
This is the right time to step in the industry and pace up
towards a bright career.