Digital transformation is crucial for businesses to remain competitive and meet customer demands in today's digital world. It involves properly collecting and utilizing data to improve organizational efficiency, service delivery, and customer experience through adopting new digital tools and processes. Digital transformation affects customers through an enhanced experience, internal customers via increased operational efficiency, and investors with clearer leadership and workforce enablement. Key aspects of digital transformation include understanding customer data to personalize engagement, delivering quality experiences, and identifying new customer demographics and trends to attract new customers through optimized digital platforms and communications.

1. THE BUZZ OF DIGITAL
TRANSFORMATION
Like various glorified and big word jargons, Digital Transformation is the
new big jargon around the globe. With growing competition and the
demands of the consumers, it is almost impossible for a business to remain
out of the digital league.
Digital Transformation is undoubtedly the way forward for any business –
not just for adoption due to its fascination or the buzz but rather for
improving upon the organization-wide efficiency, service delivery, and
most important of all the delivery of adequate customer experience.
Understanding Digital Transformation for our Business
As rightly pointed outby Shri Mukesh Ambani, Chairman of RIL, that “In
this new world, data is the new oil”. We all are surrounded by a huge
amount of data around us.
Digital Transformation in a very simple format would mean proper
collection and utilizationof this data which otherwise is being dumped and
not being mined properly. It is a simple adoption of new changes across
your business to enable better methods of operations and better methods of
delivering services to our consumers.
Said simply, but it could rather be a very challenging task at hand to ensure
that everyone in your organization understands and embraces this new
change but if rolled outproperly would ease the lives.
From every aspect of your business right from management of supplier,
ordering of goods, logistics, quality checking, order fulfillment, service or
product delivery to the consumer, digital transformation requires the
attention of all.

2. Digital Transformation talks about adopting tools and methodologies to
bring a data-driven approach for delivering services to internal and
external customers.

4. Stakeholders of Digital Transformation
As with every new adoption, it is very important to
understand the target who is getting benefited from the
adoption of digital transformation.
Digital Transformation affects Customers in enhancing their experience
with your business. It brings a defined system for our Internal
Customers helping them to increase their operational efficiency. A
more clearer and transparent Leadership organization-wide supports in
effective enablement of the workforce giving true value to the Investors.

5. Why Digital Transformation
(I) Know Your Data (KYD)
Running a SMART business means that you have defined measurable
analytics to be looked upon while you plan to grow your business.
But what do you mean by growing your business? It simply implies
looking at numbers and understanding the benchmarks.
Taking a real case scenario of a customer who visits your stores during the
evening on a particular day of a week buying set of grocery items can be
made more loyal by just establishing a personal message for him.
Implementing a simple ERP & CRM System as per the scale of the
business can help you execute these tasks withoutany intervention.
Establishing a personal bond is ever more important these days to maintain
and retain your loyal customers. A small message to him will capture a
slight mind space in your customer (although for the slightest of time) but
it’s a very small price for obtaining the extremely important space.
(ii) Quality Experience
Everyone is selling products from its store and yet not everyone is growing
as fast as big giants like Walmart, Amazon. Obviously, they are doing
something different.
What is that one different thing that businesses do in order to attract more
and more customers? Quality Experience.
The experience that you give to your customers, the vibe that comes from
your store is what pulls your customers over and over again and tempt
them to always buy from you.
Delivering the correct experience at the correct location, at the correct time
is very crucial for your store. Utilizing optimum location-based

6. technologies in a small space to help your customers will earn a lot of trust
and moments of enjoyment while shopping.
(iii) New Customers
Though it is very important to retain the existing customers, it is equally
important to keep adding new customers. Identification of new
demographics, new trends, new territory becomes critical. If this strategy is
properly supported by your own data analysis it will make it easier to fetch
new customers.
Multiple stores come outwith multiple offers on their products and
services but how do you ensure that this message is correctly passed so as
to help you get new customers. Well defined digital platform can help you
a big time to spread your message to the correct audience at the correct
time.
Remember, a slightest of change if thought properly can help you reap
enormous of benefits.