1. Digipaks and Websites
G324: Advanced Portfolio in Media

2. Guess the Artist
Date
Term ?, Lesson ?
2

3. Guess the Artist
Date
Term ?, Lesson ?
3

4. DISCOVER
DIGIPAKS?
WHAT IS A DIGIPAK?
•
A digipak is a type of CD box, usually used for special editions or re-released
albums
•
It is usually a folded piece of cardboard with a CD case in the middle
•
It might contain Postcards or a Booklet to accompany the CD
•
Digipak-style cases grew in popularity among record labels and recording artists in
the early 2000s.

5. DISCOVER
DIGIPAKS?
• WHY MAKE A DIGIPAK?
• Digipaks are made to promote the SALES of the Artist, just
like the video!
• Digipaks are still popular with Record Companies as they
give fans a reason to buy a CD, not just download the
content!

6. DISCOVER
DIGIPAKS?
Ancillary Task 1
• You are required to produce a digipak that will contain a CD/DVD of the
band whose song you have made a video for.
• You can make a 4 panel or 6 panel digipak
• All images and artwork should be your own
• You only have to submit an electronic version of the digipak
• You can get up to 10 marks for your digipak

7. DISCOVER
DIGIPAKS?
There are 10 marks each available for
your digipak and website
10 marks is the equivalent of a grade
Producing a good digipak and advert
could move you from a C grade to a B
grade
Producing a poor digipak could mean
that you can’t achieve your target
grade
Research into similar
products
Time management
Care in the presentation
of the research and
planning
Skill in the use of digital
technology or ICT in the
presentation.
Communication skills

8. DEVELOP
DIGIPAKS?
• You should present examples of existing products on your
blog alongside your analysis of them
• You can use the handouts to help organise your research
• You need to begin to think about your possible designs!

9. DEVELOP
DIGIPAKS?
• First you need to research what a professional Digipak
contains
• Have a look at the example I have given you – what has the
student done well in their analysis?
• Can you identify some common conventions in the digipaks I
have given out?
• You can use one of my digipaks today as it doesn’t matter
about the genre of music for this task!
RESEARCH

10. Develop
DIGIPAKS?
Photograph has been altered in
post-production to give right
‘look’ for band
Band and album name on spine of digipak
RESEARCH
Mise en scene
Track List
and DVD
contents
Record label logo
Appropriate font
for band name
RESEARCH

11. DISCOVER
Album Artwork
• As long as there have been records, there has
been album artwork!
• Album artwork is still an important aspect of
selling Music as the right cover can be more
appealing to an audience

12. DISCOVER
Album Artwork
• Look at the following covers
• What do you like about them?
• What don’t you like about them?

15. DISCOVER
Album Artwork
• Just like the videos you have looked at, each
genre of music has its own style of album artwork
• Your research into your chosen genre should have
given you a good understanding of the mise en
scene and iconography of your genre
• You should look at examples of album artwork
from the band/artist whose song you are using
and also examples from other bands/artists in the
same genre
RESEARCH

16. DISCOVER
Album Artwork
• You need to plan how you are going to create your own album
artwork
–
–
–
–
–
–
How many Panels are you going to use?
Are you going to have Photographs or Images?
Do you need an Artist logo?
What Font are you going to use?
What colour scheme are you going to use?
How will these choices affect your website?
• You may want to take photographs whilst shooting the video. If this
is the case you can still plan, design and produce your digipak and
then add the photographs in once you have taken them
PLANNING

17. DISCOVER
Album Artwork
• You need to plan how you are going to create
your own album artwork
PLANNING

18. DISCOVER
Digipak Contents
• Once you have an idea for a logo and a Front
Cover you will need to plan your other features
• Do you need to include any of the following?
–
–
–
–
–
–
Track listing
Song Lyrics
Artwork
Band/Artist Biography
Behind the Scenes photos
Booklet/Art Cards
PLANNING

19. DISCOVER
DIGIPAK CONTENTS
• Your plans should include drafts and sketches of
designs
• Your plans should detail when, where and how
you will capture your images
• You should think carefully about how your digipak
will work alongside your website and in support
of your music video
PLANNING

20. DIGIPAKS Checklist
What is a Digipak Post
Digipak Analysis of Professional Product
Logo Ideas and Fonts
Colour Schemes
Rough Ideas
Image Schedule
Production Diary
Rough Digipak
Final Digipak

21. DISCOVER
Websites
• Record companies and artists use their
websites as a way to connect to their audience
• With the uptake of digital services such as
online videos, streaming, downloads websites
have changed rapidly over the past few years!

22. DISCOVER
Websites
• Creating a website that allows the audience to
feel like they have access to the artist directly
is important to todays socially connected fans

23. DISCOVER
Websites
Ancillary Task 2
• You are required to produce a website that will promote the band
or artist that you have made a video for
• You must make a minimum of 4 pages
• All images and artwork should be your own
• You have to submit an electronic version of the website
• You can get up to 10 marks for your website

24. DISCOVER
Websites
There are 10 marks each available for
your digipak and website
10 marks is the equivalent of a grade
Producing a good digipak and website
could move you from a C grade to a B
grade
Producing a poor website could mean
that you can’t achieve your target
grade
Research into similar
products
Time management
Care in the presentation
of the research and
planning
Skill in the use of digital
technology or ICT in the
presentation.
Communication skills

25. DEVELOP
Websites
• First you need to research what a professional website
contains
• Find 2 examples of Band/Artists web sites and do a brief
analysis of them
• Can you identify some common conventions in the website
you have searched for?
RESEARCH

26. DEVELOP
Websites
• Before you can analyse a website or 2 in detail there is some
key terminology you need to know!
HTML
Browser
Hyperlink
Font
Web Page
Colour Pallette
Web Site
Meta Data
URL
Image
Banner
Graphic
Button
RESEARCH

27. DISCOVER
Websites
• Just like the videos you have looked at, each
genre of music has its own style of websites
• Your research into your chosen genre should have
given you a good understanding of the mise en
scene and iconography of your genre
• You should look at examples of websites from the
band/artist whose song you are using and also
examples from other bands/artists in the same
genre
RESEARCH

28. DISCOVER
Websites
• You need to plan how you are going to create your own website
–
–
–
–
–
–
How many Pages are you going to use (4 minimum)?
Are you going to have Photographs or Images or both?
Do you need an Artist logo on a banner?
What Font are you going to use?
What colour scheme are you going to use?
What other information do you need to have on your site?
• You may want to take photographs whilst shooting the video. If this
is the case you can still plan, design and produce your website and
then add the photographs in once you have taken them
PLANNING

29. DISCOVER
Websites
• Once you have an idea for a logo and a Homepage you
will need to plan your other features
• Do you need to include any of the following?
–
–
–
–
–
–
–
Tour Schedule
Song Lyrics
Artwork
Band/Artist Biography
Behind the Scenes photos
Streaming/Downloads
Social Media Links
PLANNING

30. Websites Checklist
Website Analysis of Professional Product
Rough Ideas
Image Schedule
Production Diary
Rough Website
Final Website

31. DEADLINES
• Dates for your Diary:
• Filming Deadline – 24th January
• Editing Deadline – 7th February
• Ancillary Task 1 & 2 Planning – 31st January
• Ancillary Task 1 & 2 Deadline – 7th February
• Evaluation Deadline – 15th February
• Final Coursework Deadline – 15th February!