8 Proven Ways To Recycle Your Content To Boost Exposure

SMALL BUSINESS
OWNER
MAKER
SERVICE
INDUSTRY
BLUE COLLAR
SERVICE
AGENCY
OWNER

ENTHUSIASTIC FOUNDER OF HATCH HOST OF BUSINESS TV SHOW RECOGNIZED INFLUENCER OF
STARTUP COMMUNITY

STAY UNTIL THE END FOR A
BONUS
CHEATSHEET

Create relationships with reporters
• Find the person on your beat
• Follow and engage with them on social
• Then reach out to them via email (usually pretty easy to ﬁnd)
• Help them out with a story idea or a lead
NOTHING TO DO WITH YOUR BUSINESS, YET.

Create a relationship with them
Not a match.com kind of relationship
Engage with them on social, but as you would with a friend, not
pushing your business or your own agenda
Let it happen organically
Reporters are nosey, they’ll broach the subject

Don’t go in blind
Start local and branch out from there
We have dozens of templates like this
one to help you along the way

Add an “As Seen In” section on your site
And link to the posts!

Schedule social posts every month or so

Use as collateral
- Email signature
Zack Miller
Hatch
Did you see us in Entrepreneur mag?

Use as collateral
- Cover photo

Connects reporters with people in specialized ﬁelds to be featured in mutually
beneﬁcial way.
They need content and leads, You need exposure.
helpareporter.com

#1: Have a portfolio page that includes
all of the work you’ve done in the past.
Include:
- What the company does
- What you did for them
- How it helped
- Show numbers whenever possible

Try to get a link on their site

I was able to use 1000 Four to teach my
team how to maintain a business. That
way, I could focus on growing it, rather
than working on the day-to-day.
Xerxes Nabong
Founder, Escape Room Virginia Beach
Since joining 1000 Four, not only have
measurable things like sales and web
traffic increased, but my determination
and confidence have grown as well.
Jeanne Fiocca
Founder, Cookie Text
I was able to get honest criticism and
feedback by being surrounding by entre-
preneurs and business owners who can
understand the struggles I was going
through. I would never have been able to
reach my goal without 1000 Four
Nathan Tschohl
Founder, Swim Nerd

Not just the “Big Boys”
Get testimonials from companies of all
different styles & sizes
You want to appeal to everyone possible

Create a simple graphic to share
In the posts:
- Tag the person or company
- Promotes engagement
- They’ll share on their channels
and grant you more exposure

Hey client,
It's been a blast working with you and seeing your product/ser-
vice grow. We'd love to feature you on our site and throughout
our channels. Can you provide a sentence or two about the expe-
rience you had with us?
That's it, we will do the rest of the work.
Thanks,
Name

One challenge to this is the amount of time it can take for you to
get a quote from them.
So during the working process, during phone calls or email ex-
changes, keep your eyes and ears open for anything they say that
could qualify as a testimonial, and write it down when they say it.
Then afterwards, you can go back and say “You said this, can I
use it as a testimonial”
Much easier for them to just say yes than to think up a quote
themselves.

No matter what kind of review they leave, always follow up and
ask why.
Good or bad, this info will provide useful insight into what you’re
doing well, and what you could be doing better.
You can also incentivize people to write a review with some sort of
value exchange

Hey client or fans,
We love you and we love being able to help you. We are working on
increasing our exposure on Facebook/Yelp/Google and would love
if you could go to this link and provide a review of our company. It
would mean the word to us. + we just gave you a series of reviews
as well. You can see them here.
Thank you so much for your help.
Thanks,
Name

EVERGREEN CONTENT:
Evergreen content is content that is perpetually relevant—much
like the way evergreen trees retain their leaves all year around.
Interesting and relevant content that does not become dated is a
large component of being found online by search engines.

If possible, download the ﬁle and host it on your own website.
If not, just take the link to where it is hosted and create a post on
your site talking about your experience on the podcast, with a link
out to the page.

Find other talks from the same podcast and reach out to those
people.
Share their stories, maybe they’ll reciprocate.
Use it to build new friends.
“The fraternity of podcast guests.”

“Other Popular Posts”
http://disqus.com/
Keeps people on your site longer

Hi [person who runs the site],
My name is ______, and I write the blog _______, [one line about your website and why it matters; for in-
stance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing
well.
I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [refer-
ence two recent posts you ﬁnd worthwhile and link to them; for instance, “your posts on email templates for
building relationships and how to tell stories during an interview.”]
[Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice
is practical, and I have similar content I think your audience would appreciate.”]
I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about
[quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be
happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done:

– [blog post headline that’s linked to the post]
– [blog post headline that’s linked to the post]
If you have other ideas, I am open to writing something else for [the site where you want to guest post].
Thanks, and I hope to hear from you.
– You
Email signature with blog/contact information
DANNY RUBIN
NEWSTOLIVEBY.NET

If the interview is Evergreen...

If the interview ISN’T Evergreen...
Push as if you’re the expert in whatever the subject matter is
Recycle as #TBT in coming months

#TBT to that time I interviewed Seth Godin

Exchange some piece of content (Could be any of the things we
just talked about) for some sort of contact info of your users.
Typically an email

Be concise
Be authoritative
Use BIG WINS
Use real numbers when possible

Free Content
2
3
4
5
6
1 What are they learning from
you?
Free Content can be an intro-
duction from someone, a blog
piece you wrote, a webinar,
an email, social media post,
etc.
7

Free Content
2
3
4
5
6
1
Mutual Data Point
To initiate a 1:to:1
conversation.
Connect with them in some
way.
Facebook friend request,
LinkedIn connection,
business card swap, etc.
7

Free Content
2
3
4
5
6
1
Mutual Data Point
Supplemental Info
An additional relevant
educational piece.
Info on topic of discussion or
a search result.
Provide the person with some
sort of value.
7

Free Content
2
3
4
5
6
1
Mutual Data Point
Supplemental Info
Dig Deep
Get data on a true pain point.
Still have not pitched a sale
to this point.
Analyze date, figure out how
you can help.
7

Free Content
2
3
4
5
6
1
Mutual Data Point
Supplemental Info
Dig Deep
Hard Sell
Recap all the info you’ve pro-
vided them with
+ more useful info
+ testimonials/case
studies that shows what
you’ve done that has turned
into a specific metric.
7

Free Content
2
3
4
5
6
1
Mutual Data Point
Supplemental Info
Dig Deep
Hard Sell
24 Hr. Follow-up
If the person responds before
24 hours, skip this step.
If not, follow-up with them
and ask if they have any ad-
ditional questions or feed-
back for you about what
you’re offering.
7

Free Content
2
3
4
5
6
1
Mutual Data Point
Supplemental Info
Dig Deep
Hard Sell
24 Hr. Follow-up
Follow-up with them to make
sure they’re happy with the
transaction.
Make sure everything hap-
pened the way they hoped.
A happy customer is
extremely valuable.
7 Post-Sale

I DON’T KNOW WHY YOU’RE HERE

MAYBE YOU...
Have some press, but no sales
A ton of blog posts, but no sales
Can’t get a response from a reporter
Can’t generate traffic to your site
Want to maximize on the work you’ve already done
Are wanting to launch a Kickstarter
Or, just want to grow your business

Erik was running software agency...
Erik | Agency Owner

Erik | Agency Owner
He lost his last contract, and was about to go out of business

He lost his last contract, and was about to go out of business
Erik didn’t know what to do to
Luckily, he found one of our 1000 Four systems that he could
use to generate leads
Erik | Agency Owner

We advised him to take inventory of everyone in his life and
categorize them into 3 categories...
Erik | Agency Owner

Then, Erik reached out to everyone in the “Hot” category and
pitched them his business
Erik | Agency Owner

Sure enough, plenty of them were in need of the service he
could provide
Erik | Agency Owner

could provide
All he had to do was narrow his sights, and ask
Erik | Agency Owner

Then, Erik reached out to everyone in the “Hot” category and-
could provide
All he had to do was narrow his sights, and ask
It was a simple change in approach
Erik | Agency Owner

Nate was about to launch a Kickstarter campaign for a
new product he invented
Nate | Maker

He was overwhelmed and wary about where to start
Nate | Maker

It was do or die. If he didn’t hit his campaign goal, his
dream of starting his own business wouldn’t come true
Nate | Maker

It was do or die. If he didn’t hit his campaign goal, his
dream of starting his own business wouldn’t come true
Nate joined 1000 Four for help
Nate | Maker

Our community was able to help him:
▷ Decide what kinds of content were most effective
▷ What platforms to share them on
▷ When to share them for best results
▷ Help navigating the process
▷ And more
And he hit his goal!
Nate | Maker

Nate | Maker
I was able to get honest criticism
and feedback by being surround-
ing by entrepreneurs and busi-
ness owners who can understand
the struggles I was going through.
I would never have been able to
reach my goal without 1000 Four.

Tracy
Blue Collar Service
Tracy started a blue collar service in the security industry
Tracy | Blue Collar Service

Tracy
Blue Collar Service
She felt lost and alone in the vast world of business

Tracy
Blue Collar Service
Without a huge marketing budget to advertise her company,
Tracy didn’t know how to grow her small business

Tracy
Blue Collar Service
Without a huge marketing budget to advertise her company,
Tracy didn’t know how to grow her small business
She joined 1000 Four for the network and community

Tracy
Blue Collar Service
Since surrounding herself with fellow business owners, who
can empathize with her struggles, and help her get through
them, Tracy is:
▷ No longer in the “startup” phase
▷ Has more than 40 employees
▷ Will hit more than 1 million in revenue this year

If you have a small business, and you’re looking to make it
bigger, you’re looking to make it better, then start with
Hatch. There’s nothing better than saying you’re moving
out of the startup phase. I have my own ofﬁce, Im on the
board for the Chamber of Commerce, I was in Richmond
last week lobbying with legislators. And it all started with
me being an entrepreneur who met another entrepreneur
who said “hey we have a path for you” and for $30 a month,
it was the best purchase I could possibly have made.

Join...
▷ Agency owners
▷ Makers
▷ Blue collar service industry
▷ Small business owners
▷ THE COMMUNITY

On-demand library of expert workshops

Sample Video
In this video called “Measuring Your
Madness” Chip Dodd explains the
importance of knowing your numbers
in entrepreneurship. Knowing your
data can help you make informed
decisions, or avoid making detrimental
mistakes.

Worksheets, templates, and resource guides

8 Proven Ways To Recycle Your Content To Boost Exposure

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