Despite the popularity of social media platforms, television still dominates the world of advertising. It outperforms other media in generating sales and is twice as effective as radio and print.

1. Television Reigns as
the Most Effective
Way to Advertise

2. Despite the popularity of social media platforms, television still dominates the world
of advertising. It outperforms other media in generating sales and is twice as
effective as radio and print. TV ads also work better when it comes to influencing
behaviour and driving purchasing decisions. This is mainly because of the unrivalled
scale and scope of TV, reaching more than 80 per cent of Australians every week.
Spending More Time with TV
According to the Australian Bureau of Statistics, Australian adults spend about an
average of four hours a day watching TV, up to 13 hours total every week. As people
spend more time with TV than other media platforms, it is a great way to launch a
new campaign or drive a sales event. It can boost a brand’s fame and generate a
significant effect around a product or service.
A Trusted Media Platform
An article from the Mediaweek revealed that free-to-air television is the most trusted
and valued broadcast service. A majority of Australians also believe that TV is
valuable to the community. A new research commissioned by Free TV Australia
suggested that TV broadcasting is highly valued, and is consistent across usage
levels in metropolitan and regional levels.

3. The ‘Halo Effect’ of TV
Television advertising creates a halo
effect across a brand or a range of
products and services. Brands and
business can hire well-known
personalities to endorse a product
through a commercial, and the
connection between the endorser and
the product does not need to be evident
to be effective. The TV ad can give the
company the attention it desires,
contributing to a significant increase in
sales. Engagement in Innovative Ways
Television has the power to capture an
audience in a host of exciting ways. It
can suit different budgets and
objectives, with TV solutions ranging
from 30-second commercials to branded
entertainment. TV networks also offer
different ways to ensure businesses
connect and engage with their target
audience through segment sponsorships,
tailored product integration and cross
platform opportunities.
TV is a multi-platform solution that
offers opportunities for businesses to
create deeper engagement with their
target audience. It also establishes the
central idea of the campaign and helps it
resonate through other media platforms.
It has the ability to generate emotional
and rational response, and offers a great
return on investment.

4. Resources:
http://hatmedia.com.au/
http://www.abs.gov.au/ausstats/abs@.nsf/lookup/4364.0.55.004Media%20Release
22011-12
http://www.mediaweek.com.au/free-tv-remains-most-trusted-81-watch-daily/