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2014 Investment Overview in Belgium

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Top investment trends in 2014

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2014 Investment Overview in Belgium

  1. 1. MEDIA INVESTMENTS OVERVIEW 2014
  2. 2. Executive Summary • +2% increase in media investments for 2014 compared to 2013. • Automotive is the sector where money is the most invested. Followed by the banking sector, telecommunications and tourism. Top 3 • Advertisers of the year: • Brands of the year:
  3. 3. 2014 vs 2013 : +2% 3.764.344.129 €3.704.460.660 €  2% global increase from 2013 to 2014.  TV & Dailies have the biggest share of investments. Radio (+8%) and Internet (+6%) both increased their investments compared to 2013 whereas Free Sheets decreased by 11%. Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014 22% 22% 7% 7% 3% 3% 39% 39% 13% 14% 1% 1% 8% 9% 6% 6% 2013 2014 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press
  4. 4. Stability in the investments Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014  For 2014 vs 2013, the investments remained stable (+2% only).  Noticeable decrease of investments for Free sheets (-11%).  Increase for Radio (+8%) & Internet (+6%), whereas the other media remain stable. Media 2013 2014 2014 vs 2013 Daily Press 802.621.422 824.951.078 3% Magazines 258.047.434 256.520.573 -1% Free Sheets 124.428.051 110.753.422 -11% TV 1.459.729.343 1.450.342.360 -1% Radio 484.656.762 521.960.059 8% Cinema 37.696.340 37.833.155 0% Outdoor 313.680.685 324.642.141 3% Internet 223.600.621 237.341.342 6% Grand Total 3.704.460.660 3.764.344.129 2%
  5. 5.  Free sheets investments are decreasing every analyzed month (2014 vs 2013).  Web & Outdoor investments boomed in March and June 2014 (vs 2013).  Radio index 2014/2013 was positive from January to June.  Dailies, Radio & Cinema investments increased for the begining of the school year. Seasonality 2014 vs 2013 Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014 - Index -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Daily Press Magazines Free Sheets TV Radio Cinema Outdoor Internet Grand Total
  6. 6. Top 10 advertisers in 2014 +30% +44%-5%-4% +4% +28%  Unilever at the top even with a decrease in investments of 4% compared to 2013.  P&G is right behind with a decrease of 23%. Conversely, Proximus noticeably increased its investments by 30%.  The other advertisers follow a very positive trend except for the two top advertisers and D’Ieteren (- 5%). +11%+53%-23% Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014 Proximus and Belgacom investments were cumulated, as well as Mediahuis & Corelio + Concentra investments. +2% 0 10 20 30 40 50 60 70 80 90 100 2013 2014 Millions
  7. 7. Top 10 brands in 2014 +22% +57% -2%+6% +40%+6% +17% -34%  Telecom, retailers and automotive sectors are the biggest investors in 2014.  Proximus (+22%) Mobistar (+19%) & Colryut (+57%) are the top investors in 2014.  General positive trend in investments except for Peugeot (-2%) and Lidl (-34%). +19% +8% Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014 Proximus and Belgacom investments were cumulated. 0 10 20 30 40 50 60 Millions 2013 2014
  8. 8. THANK YOUAny questions? 2mvdc.belgium@havasmedia.com

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