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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Since the relaunch of the brand in October 2014,
the website welcomes around 250.000 unique
visitors on a daily basis.
It represents almost 21% more visits than before
Better results for the website Nieuwsblad.be
thansk to their brand new look. Visitors can access
the latest news quickly.
Newsworks launches NP News Result Calculator to
compute results for each target group.
It is possible to download this tool for free. Predefined
targets are given but it is possible to use your own
Rossel signed a collaboration with Proxistore to promote
online geolocalized advertising. This will be used for
Lesoir.be and Sudinfo.be. Rossel daily french titles will
also be integrated.
Vlan Group titles were printed on an improved paper
version in order to enhance the bargains and great
possibilites available in each region.
These special editions were supported with a radio and
Publicarto extends its portfolio with the monthly Royals
and the weekly Point de vue.
Pebble Media acquires Beweb’s portfolio. It is
composed of more than 86 websites, which makes
Pebble the leader in digital advertising in Belgium.
Beweb is now recognised as ‘Beweb Data’ and
proposes new services around the management and
creation of data.
Concerning Hi Media’s portfolio, there are now 3 new
editors: Disney.be, Tagmag.be and Demotivateur.fr.
According to the Global Web Index report, Tumblr
and Pinterest are the fastest growing platforms in
Branded content is increasing on social media. Stella
Artois now uses Instagram to connect with its
consumers. It is the first beer producer to engage in
such type of communication.
Twitter allows its users to publish videos on their own
platform now. Users can upload and tweet clips directly.
Youtube has to deal with another competitor. As well as
Vine offering 6 seconds videos and Instagram with 15
seconds. Twitter videos last 30 seconds instead.
Twitter also wishes to propose their platform to advertisers
with the new video feature so as to share the revenues.
Viewers could decide whether or not to watch the whole
video after a 6 seconds preview of the campaign.
Stalker viewed your profile on Linkedin!
This campaign promoted the launch of the
new TV serie « Stalker ».
An actual stalker profile was created and
looked at more than 12.000 profiles.
People received a notification about the
view and could access more information
on the coming launch on Vier.
Havas Media Group entered a partnership with Facebook
This will help improving users tracking process and serving
targeted ads accordingly.
Atlas was launched in September 2014 by Facebook in
order to deliver marketing based information. The aim is to
enable clients to reach their consumers.
The pre-test service I-Check HD is also available on the
Insert Belgium network. The pre-test campaigns are
now accessible on smaller outdoor formats.
It is a solution based on video for pre-test creations
before production in order to optimise the actual
Pop Media takes advantage of unused advertising spaces which are
likely to welcome pop-up stores, art galeries and other events for
A variety of services are available for advertisers depending on their
needs and communication formats.
Pop It Up is a book written by Els Demey and Jody Duyck.
The pop-up store concept is detailed from A to Z in order to help
marketers, advertisers and real-estate consultants to deal with this
innovative communication trend.
The premium offer is reinforced with the first 36m²
More O’Ferrall board equiped with backlight
7 billboard benefit from the integrated lighting which
increases visibility in the traffic.
Moreover, an online planning tool is now available
for planners, advertisers and outdoor experts.
They can define easily the parameters of the
campaign and identify the adequate solutions.
December at Place Louise was the hotspot in
Samsung innovated with an interesting
campaign combining both outdoor and social
media. Commuters were encouraged to tweet
heartwarming messages using the hashtag
Those tweets would then turn on the heaters
placed at the bus stop.
IP Radio platform was revamped entirely to improve
your experience when browsing radio spot advertising.
From the research filters to the analysis tab. Everything
is clear and user friendly.
Hi Media Belgium is getting into digital audio advertising
in partnership with Targetspot.
Audio campaigns will be spread over the Radionomy
network composed of more than 10.000 radios. Content
is available online via the website and the app.
The audience can be targeted according to
demographic and geographic criterias.
The group NRJ/Nostalgie is about the relaunch Chérie
FM in Belgium for the french speakers. The radio targets
The Global Music Data Alliance was created with
Havas Media and Universal Music.
The collaboration will aim at mining the data and
extract useful information from consumer behaviors.
This is will provide some innovative and interesting
insights around the music industry.
The aim is to find marketing opportunities around
brands and artists associated with Universal.
Binge watching is the new TV trend to follow.
In the U.S, Amazon Instant, Netflix and Roku are part of
people daily routine. Consumption of content has shifted
online and buying ads changed as well.
To do so, IP launched its own programatic buying platform via
IPadex. Campaigns are targeted in real time for specific
Rmb is also investing in programatic buying with the LiveRail
platform to offer these new type of transactions.
A possible Tweeter reminder might be
included to keep track of the next issues on
Users get notified when the next episodes are
available which is interesting when you know
that content comes and goes out of the
From now on, it is not acknowledged if Netflix
is going to use this possible feature for every
The creative playground event from Brightfish aimed at
encouraging advertisers to use Cinema as an innovative
Emotions lead to higher ROI! That was the main idea explained
during the day. Cinema is the place where audiences are more
receptive to creative communication campaigns.