1. Institutional Aspects of Comedy Trailers
Hash Tags: Hash tags are a good example of an institutional aspect. Hash tags
are a good way of spreading the word about something, like a movie, hash tags
are mostly used on twitter and work very well. On twitter, if a hash tag starts
to rend then are put in a box the left of the screen which will say “things
trending now” if a hash tag is in this box that means lots of people are saying
this hash tag, so something like #22JumpStreet would be there you can click it
and it will tell you about it. Hash Tags can trend nationally or internationally so
that way they get more attention to them because if people see one that is
international and it’s a movie that will get a lot of ratings and people will be
more interested. This is a good way to get a movie popular because when
people see the trailer and is has a hash tag in it, they will tweet something
about it luring more people in and getting the movie known.
Institutional logos: Institutional logos are a way of showing the
company that made the movie; they would normally do this in the
very beginning of the trailer to promote their company and make
sure the audience know it was them who made it.
This is the logo they used in the movie Ted.
Another thing they might include in the trailer is “From the creators of” they
might include this to help interest people more just in case they are doubtful
about the trailer, they might see that they have a made a movie before that
the viewer really loved, this might intrigue them more.
2. Inter-Titles: Inter-Titles are when the screen shows text helping to explain
the narrative to create tension; this works the best for horror movies but is still
input into other genres as well. Inter-titles that build tension normally say
“Based on a true story” to make the viewer feel more in depth to the movie as
they now want to find out what it is about, but when comedy trailers introduce
inter titles like this it is normally a joke, a movie that does this well is Scary
Movie as none of the events would really happen.
At the end of the trailer they will normally say the age rating that is required to
see the movie (12A, 15 18 etc.) the name of the movie and when it is released.
Trailer for Ted
http://www.youtube.com/watch?v=9fbo_pQvU7M&safe=active
Trailer for 22 Jump Street
http://www.youtube.com/watch?v=qP755JkDxyM&safe=active
Trailer for Bad Neighbours
http://www.youtube.com/watch?v=4zEUuzj3a2g&safe=active
