media

1. Research for videos
1. Tinashe ft. ASAP Rocky -Pretend
 "Pretend" is an R&B and hip hop song written by Tinashe and ASAP Rocky and produced by
Detail
 In an interview with Rap-Up, Tinashe talked about the concept behind the song. She said “The
song with Rocky is definitely kind of a contemporary-sounding song, it doesn’t really sound like a
lot of other songs on the radio, but it’s a midtempo feel and it’s kinda minimalistic in the track.”
And when speaking about the songs meaning, she said "Pretend' is basical ly about when you're
in a relationship and instead of dealing with the stuff that you deal with in a relationship, you
don't want to do that," she said. "You're just going to pretend that everything is fine. I think a lot
of people can relate."
 Green screen behind Tinashe or ASAP rocky in the video to create an effective image or video
behind them, to make it look like the view is real.
Close-ups to the actors and artists faces and on their surroundings.
 Length of the music video:3:55
Released august 22.2014
Realistic scenes like arguing as if the video was based around a real story.
Small dialogue blanked out over music to create an effect that they’re arguing over something.
 Her voice builds up to an emotional cry in the chorus, which finds her praising the concept of "a
love that never ends."
2. Chris brown ft. Usher and Rick Ross-New flame
 New Flame" is a song by American R&B recording artist Chris Brown. It was originally released as
a promotional single from Brown's album on March 5, 2014. This song only featured Rick Ross
and Usher as guest artists.
 The length of the video: 4.04
Clothing-The video starts out focusing on several gorgeous models decked out in sexy swimsuits as
Chris appears floating on water atop of a platform.
Breezy wears an all-white outfit consisting of a hat, T-shirt, harem pants and sneakers while dancing
with an open umbrella in his hand.
Then Chris brown is no longer wearing a hat and in another slightly more dressed-up white outfit. He
twirls the umbrella around his body and sports another white hat in the vein of Pharrell's infamous
park ranger headgear as a fire burns behind him.
Then Usher appears also clad in white and showing off some of his signature dance steps while on a
staircase alongside a mystery woman dressed in a red flowing gown.
He flaunts his fancy footwork on a huge platform as the blue sky and cloud appear above him.

2. Giving the video a somewhat eerie quality, Chris and Usher dance at night with a burning X in the
background.
Brown then breaks out his stellar moves synchronized with a slew of background dancers.
In a jarring segment, Rick Ross shows off his impressive cleavage and appears topless while sitting on
a throne surrounded by a harem of gorgeous ladies.
The clip ends with Chris once again working up a sweat with his dancers as the flames burn in the
background.
Setting: Blue sky and clouds gives his video an almost God-like appearance and with white
backgrounds as if they were in heaven. Giving the video a somewhat eerie quality, Chris and Usher
dance at night with a burning X in the background. This is entertaining visuals to the viewers.
Brown then breaks out his stellar moves synchronized with a slew of background dancers.
In a vibrating segment, Rick Ross shows off his impressive cleavage and appears topless while sitting
on a throne surrounded by a harem of gorgeous ladies.
The clip ends with Chris once again working up a sweat with his dancers as the flames burn in the
background.
Close ups are often used in the video to show emotion, this is helps the viewers to feel and see the
emotion the artist is giving off to the camera.
 In the video they use the speakers (Dr Dre pills) at the start of the music video because of the
demand of the artist’s label s, to have the item become increasingly popular and to influence
purchasing behaviour by increasing.
 Slow motion camera effect to go with the paste of the beat and tempo. Also lighting effect to
make the artist look tanned or a certain way in the video.
Special effects-like the fire under the feet when the dancers and Chris brown jump up.
3. Ciara-Body Party
 "Body Party" is a song recorded by American singer-songwriter Ciara for her self-titled fifth
studio album.
 The song's accompanying music video, shot by Director X, tells a story of the first time when
Ciara and Future met. Aside from Future, the video featured cameo appearances from artists
including Ludacris and Trinidad James.
 Lasting for three minutes and fifty four seconds `body party` is a mid-tempo R&B song.
 Lyrically, it speaks about how Ciara's body is a party for her romantic partner and features
"seductively moaning" and "playful bedroom talk. “The first verse introduces the concept of the
song: "My body is your party, baby/ Nobody's invited but you baby/ I can do it slow now, tell me
what you want." The song is built around the idea of Ciara promising her body to her "man."
 The music video for "Body Party" was directed by Director X and filmed in Atlanta, Georgia.
 The concept of the video is about how she met her new beau, Future, who is also f eatured in the
video.

3.  Ciara stated, "It's about giving you the sensual emotion that's in the record, but also the fun. It
was really important to me that there was a perfect balance of the two."
 The music video opens with a view of Ciara's face which is quickly followed with a silhouette of
Ciara dancing the two scene's switch multiple times. As the video progresses the video moves to
Ciara walking into a party which is followed by Ciara mingling with people at the party. She is
then joined by two dancers and they begin to perform a short routine. After the routine she
walks over to Future and the music stops at a "manor house". The song by Future, "Karate Chop"
can also be heard in the background. There is small dialogue between the two where Ciara is
"flirting with Future" saying "Oh, so you been watching me," with Future responding saying
"You're not hard to miss," and thereafter the music resumes.
 The scene then changes to Ciara and Future in a bedroom where Future is sat smoking a cigar
whilst Ciara is giving him a private striptease, dancing on the floor and around him in black lace
lingerie and black heels. Once again the music stops and Ciara and Future share another scene
where they share a dialogue, the music continues again. The video finally ends with Ciara and
Future at the party dancing together.
 "Body Party" received positive reviews from critics who praised the slow synthesized production
akin to songs by Prince and R. Kelly. Rolling Stone ranked Body Party at number 22 for The Best
Songs of 2013, which made it the highest RnB song on the list. Upon release, the song charted at
thirty nine on the Billboard Hot R&B/Hip-Hop Songs chart and has since peaked at number six.
The song also debuted at number thirty-five on the Billboard Hot 100 and reached a current
peak of twenty-two.