Corporate Blogging Best Practice

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The document discusses best practices for corporate blogging. It recommends that companies have clear goals for their blog, such as joining conversations, promoting products, or sharing expertise. It also recommends following the "4 C's" - creating valuable content, building an engaged community, posting with consistency, and communicating clearly. Companies should be transparent, but blogging also means losing some control and potentially receiving criticism. Proper implementation requires understanding audiences, aligning with company aims, defining style and policies, and measuring results.

Business Technology

Corporate Blogging Best Practice Hayden Sutherland Ideal Interface

What’s the Business Reason? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The 4 C’s of Blogging ,[object Object],[object Object],[object Object],[object Object],Source: http://www.slideshare.net/darmano/conversation-by-design

The 4 C’s - Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The 4 C’s - Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The 4 C’s - Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],“ A blog is easy to start, but it’s hard to maintain”

The 4 C’s - Clarity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Transparency isn’t always cultural Source: http://www.blaugh.com

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Hayden Sutherland hayden@idealinterface.co.uk find me at: http://press20.blogspot.com

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