Raising dollars in a retracted economy is difficult. Explore new ways to raise funds for your community organisation. Ensure survival and move your group into THRIVIVAL mode by diversifying your fundraising.

1. DigiBiz
$ Bringing in the Bucks workshop $
Workshop presenter: Gerrie Carr-MacFie
July 2014
Central Highlands

2. Learning outcomes
At the end of the workshop you will:
• Have an increased awareness of how broadband
technology can benefit our region and your
community.
• Be able to identify success factors and barriers to
raising funds through Regular Income
Activities….Booster Events……Capital Campaigns
• Be familiar with online grant-making resources
• Have a basic understanding of crowdfunding and its
uses as an investment tool.

3. Benefits of Broadband technology
Opportunity and potential of Broadband technology
Enhanced productivity and global competitiveness
Transformative –TeleHealth- Education -Services- TeleWork-
Broadband benefits
Booming demand for data
International competitiveness
Productivity and business efficiencies
Enabling a more inclusive Australia –
Busting the ‘tyranny of distance’ for rural and regional
Australia.
Broadband- Enabling social media as a source of venture capital
Online resources - www.digitalbusiness.gov.au
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4. Technological age- B4B is ‘on-trend’
Email is going the way of the fax
• Email OPEN rates around 11%
• Mobile phone texts OPEN rates around 95%
Marketing is going digital and mobile
• 52% of Australians have smart phones
• 57% of mobile users elect to receive advertising via phone
• 50% engage with the business post-advertisement
• 18% of Australian households own at least 1 tablet in 2012
• 39% of households to own at least 1 Tablet by 2013
Social networking is the new business tool
• 43.7% of Victorians use social media
• Social networking accounts for 1 in every 5 minutes spent online.
Web presence of small business is lagging
• 33% of businesses 0-4 persons compared to 97% of businesses with 200+
• 2.4m Australians purchased online in 2011
• Online retail estimated $34.8b by 2013

5. Fundraising
• Responsibilities are many and varied.
• Donors invest volunteer time and dollars to your cause
when basic governance and management policies and
procedures are in place.
• Donors and community don’t just invest in a cause-
they invest in entities that can demonstrate sound
governance.

6. Fundraising events and activities
3 general categories
• Regular income
Steady flow to meet fixed costs
• Booster events
One-off events and campaigns $1000-$10,000
• Capital campaigns
Major works $10,000

7. Benefit /effort analysis
Analyse your available resources
• Understand your actual costs
• Understand the costs to volunteers
• Quantify hours and volunteer time
Time… Effort… Cost… Strain on Resources…Risk

8. Grants
• Aust Government grants- GrantsLINK
GrantsLINK is a one-stop-shop for Australian Government grants.
Here you’ll find general information about Australian
Government grants and assistance for individuals, businesses and
communities that can help you
• State Government- Grants Victoria
• ourcommunity.com.au
The Funding Centre is an initiative of Our Community, Australia’s
Centre for Excellence for the nation’s 600,000 not-for-profit groups
and schools, providing advice, tools, resources and training. They
provide an eNewsletter detailing grants

9. Crowdfunding defined
Crowd-funding is:
• a seed financing source for entrepreneurial &
creative ventures that have difficulties raising
capital from traditional sources
• open call through the Internet, for $’s as donations
(without rewards) or in exchange for some form of
reward and/or voting rights-for specific purposes
• exploits capabilities of social networks- viral
networking and marketing
• enables the mobilisation of a large number of
users in specific web communities within a
relatively short period of time.

10. Crowdfunding platforms
Thousands of small to large projects have been crowdfunded through
intermediary services (called "CF platforms")
• Globally- Kiva, Kickstarter, IndieGoGo, Spot-us, chuffed etc.
• Australia- Pozible targets creative industry-just launched subscription
funding in addition to one-off projects-
• Growing no. of CF’s- Publishizer, ipledg, chipin, fanfuel
Research to find the best fit and for hints and tips:
Check out: http://www.crowdfundit.com.au/2012/12/18/crowdfunding-
platforms-in-australian-and-new-zealand/
Learn more: http://www.scribd.com/doc/74997116/A-Snapshot-on-
Crowdfunding
How to work the crowd: www.australiacouncil.gov.au
Australian blogger Anna Maguire’s, Crowdfund it! profiles key global
crowdfunding platforms such as IndieGoGo, Pozible and ArtistShare.
Purchase from $9.99 http://editia.com/books/crowdfund-it/

11. Growth rates by models
Crowdfunding volumes driven by 3 basic categories:
1. Lending 2. Donation 3. SME rewards-equity.
2013CF - Crowdfunding Industry Report Massolution
estimated:
• Donation-and reward-based grew 85% to $1.4b
• Lending-based grew 111% to $1.2 b- mainly micro and
community-driven loans to local SMEs
• Equity-based grew 30% to $116 million

12. Rewards & motivation
Crowd-funding donors generally given a "reward“
reflective of project
• Immaterial acknowledgements=thank-you mail, an
artist's autograph or crowdfunder's name on the
cover of film, DVD ,CD, book ("credit" )
• Gifts= small-T-shirts advertising the project, or other
assets of low value
• Invitations= virtual/live event
• Sponsoring= recognition/acknowledgement

13. Platform basics
Crowdfunding platforms share similar protocols
• ‘all-or-nothing model’-
Project initiator agrees pledging period (between two
weeks and several months)
• Not too short or two long
• $ target must be reached-
Below threshold no flow of funds

14. Crowdfunding value categories
5 "value categories“ for investment identified by Harms in 2007.
Can be summarised as :
• Personal identification with the project's subject and its goals,
• Contribution to a societally important mission,
• Satisfaction -being part of a community with similar
priorities observing realisation and success of the project
• Enjoyment- being engaged in and interacting with the project's
team contributing to an innovation/pioneering technology/product
• Expand personal network- Leverage off personal networks of others
• Expectation of attracting funders in return for own crowdfunding
project

15. What is funded
• Social causes are most active, driving close to 30% of
all crowdfunding activity
• Business and entrepreneurship (16.9%), and the two
major art categories follow:
Films & Performing Arts (11.9%) and Music &
Recording Arts (7.5%)
• Energy and environment (5.9%) is the emerging
category among the five most active

16. Campaign unpacked
Campaign Low target
$1,000-10,000
Medium target
$10,000-100,000
High target
$100,000 Plus
Individual contributors 40-200 150+ 10,000+
Timeframe (Days) 30-45days 30-60days 30-75days
Operational
resourcing social
media
(assumes intermediate
skills )
15mins-2hrs
Update s 1-5 days
Use Analytics
Post-3 per day
1-2hrs
Update s 1-5 days
Use Analytics
Post-3-5 per day
2-4hrs
Update s 1-5 days
Use Analytics
Post 3-5 per day
Segmenting Encourage inner
circle/family &
friends to donate
early
The more you have
raised the easier to
bring in new funders
Target big backers
halfway through so they
see likelihood of success
Aim for big finish
Social media enabled
relationships
Inner Circle:
Established and
trusted friends
25% of funding
Inner Circle & their
friends:
Established and
trusted with some
recognition
Inner Circle + friends
and friends of friends:
Established trusted and
recognised within
sector/industry/commu
nity/energised fan base

17. Campaign hints & tips
PLAN an entire campaign- Build momentum-include big finish
• Be creative and competitive- Don’t be too clever
• Be realistic in setting $ goal
• Target likely supporters via social- e.g. LinkedIn premium
• Offer various price points- Make it easy to ‘buy-in’
• 1 pledge increases chances to reach goal x 9%
• Securing 20% to 30 % of goal early increases chances x 90%
• Donation average $50 to $75 for entrepreneurs-provide detail to
attract higher amounts Post…Post …Post- Use blogs/Video/Multi-
channels/Slideshare/MailChimp
• Video estimated to increase funds x 115%
• Include call to action in all promotion
• Think ‘personal’ and engage donors through thank-you’s/updates

18. More information & resources
Join the digital revolution
DigiBiz activities are funded by the Australian Government’s Digital
Enterprise program and supported by State and Local Government
Click onto www.digibiz.net.au to register for workshops and
mentoring
Online resources for business: www.digitalbusiness.gov.au
Join the crowdfunding revolution
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