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Rehashing hashtags
1.
2.
#RehashingHashtags
3.
Hashtags
4.
Help identify a common
topic or theme.
5.
Are critical to communicating
& linking information on Social Networks.
6.
Aggregate all social media
content with that same Hashtag.
7.
Why Are Hashtags Important?
8.
Hashtags make your information
searchable by anyone.
9.
Your post appears
in the stream of the Hashtag you used.
10.
People can choose
to follow Hashtags, which means they could see your Hashtagged post.
11.
Hashtag Basics
12.
Hashtags always start with
#
13.
Hashtags won’t work if
you use spaces, punctuation or symbols.
14.
The best Hashtags tend
to be relatively short and easy to remember.
15.
Don’t string too
many words together.
16.
Use relevant and specific
hashtags.
17.
If it is
too obscure, it will be hard to find and it won’t be used by other social media users.
18.
Limit the number
of Hashtags you use. More isn’t better, It looks “spammy”.
19.
How do you
use a Hashtag for your business?
20.
There is already
a Hashtag being used for your area of communication.
21.
Identify where your posts
or subject fits in.
22.
Find someone who
is already active in your field and see which Hashtags they are using.
23.
Every social media site
uses Hashtags slightly differently.
24.
25.
LinkedIn is a professional
platform. Keep Hashtags work appropriate.
26.
LinkedIn will automatically suggest relevant
Hashtags when you begin to write a post.
27.
Recommend using two, to
three hashtags per update.
28.
Create Hashtags based on
the primary topic(s) covered in your shared content.
29.
30.
You can include
up to 30 Hashtags on a regular post, and up to 10 Hashtags on a Story.
31.
The consensus is
that about 11 Hashtags is a good number to start with.
32.
The most common number
of Hashtags to use on Instagram is between 1 and 3.
33.
You can hide
Instagram Hashtags in a comment.
34.
35.
Engagement decreases, the more
Hashtags you use in Facebook posts.
36.
Use Hashtags that
are trending or popular with your audience.
37.
Facebook recommends one to
two Hashtags per post.
38.
39.
Tweets with Hashtags increased
engagement - clicks, retweets, favorites, and replies.
40.
Twitter recommends using no
more than 2 Hashtags per Tweet.
41.
42.
You can use
up to 20 Hashtags. 3 or 4 relevant hashtags should do the trick!
43.
Branded Hashtags allow Pinners
to view all of the Pins you’ve posted in one place.
44.
Best Practices For Using Hashtags
45.
Research and see
if your planned Hashtag comes up.
46.
Capitalize the Hashtag in
the appropriate places so it's easier to read.
47.
Keep Hashtags Short. Brevity
makes them easier to remember.
48.
Use Trends Wisely Be
sure that trending topics are relevant to your brand.
49.
Understand Hashtag Use On
Different Social Media Sites.
50.
Avoid "Bashtags” Hashtags can
have a totally different meaning from what you intended.
51.
Hashtag Tools http://best-hashtags.com https://www.hashtags.org
52.
What are Social Mentions?
53.
Whenever someone name-drops a
person or brand online. (Your Handle)
54.
A Handle is
a name or nickname for a social media site. It's your username.
55.
Handles are not Hashtags.
56.
HANDLE HASHTAGS
57.
Mention Tools Hootsuite Apps Brandwatch Talkwalker
58.
Presentation available: slideshare.net/hbram/ Henry Bramwell
• 631-475-2959 • hb@vgl.com
Télécharger maintenant