HCL’s 300 Global Organizations CIO Survey unearths the Pain Points of CIOs in Application Support & Maintenance (ASM). Reducing application support and maintenance costs by 30% can unlock $6.8 Bn of working capital worldwide for innovation and change the business activities. These “change the business” initiatives are not taking place because of the budgetary constraints of the CIOs. Enterprise IT Application Services can be divided into RTB and CTB services. While RTB or “Run the Business” services include Application outsourcing which is basically Application support and Maintenance, CTB or change the business services are new information technology implementations to change the way you do your business. The RTB application support and maintenance has traditionally been a low value adding activity taking up a lot of SME bandwidth as well as heavy costs. Traditional Application support and maintenance practices - whether they are carried in-house or are outsourced – do not aim at reducing ASM costs and impacting business performance. The “change the business” initiatives are not taking place because of the budgetary constraints of the CIOs. HCL’s 300 Global Organizations CIO Survey unearths the Pain Points of CIOs in Application Support & Maintenance (ASM). It points out at the finding that reducing application support and maintenance costs by 30% can unlock $6.8 Bn of working capital worldwide for innovation and change the business activities. The research project involved interviewing Executives from 300 Large Enterprises from the UK (150 participants) and US (150 participants). The interviews were conducted between October and November 2013. The focus of the research was to understand the profile, priorities and strategic intent of these organisations when it came to Application Support & Maintenance (ASM). The organisations surveyed were required to have at least 1,000 employees. HCL’s Alternative Support and Maintenance targets these pain points of the CIOs with a unique approach of proactive obsolescence by proactively reducing ASM costs, while impacting business performance.