Enhancing Customer Experience through Mortgage App which was a one-stop-shop solutions with intuitive features like calculating maximum eligible mortgage & EMI, checking the interest rates and neighborhood details based on postal code.
2. The Customer Need
To Reach a
Larger User Base
With an Intuitive
Smart Phone
Application
Enhance
Customer
Experience
Streamline
Service Requests
from Mobile Savvy
Customers
3. The HCL Solution
• Calculate Maximum Eligible Mortgage & EMI
• Check The Interest Rates
• Calculate Maximum Value Of Home Loan
• Various Service Requests From Customer
4. • Recorded 10,000+ Downloads Within the First Week of
the Launch
• 17.2% of the Recurrent Visits
• 19,444 (Monthly) Unique Visits 26,327 Times in Four
Months
• 233 Emails Sent from the App with Calculation Results
• ‘Women‘ App Awarded 7th in the Jury Prize and 3rd
Place in Public Voting Out of 156
• Innovative Concepts Submitted from The Financial
Sector at The Innovation Awards
The Benefits
15
50%
$
5. Questions
• Why Mobile Apps have Gained the Prominence in
Customer Service Space?
• How Customers Perceive Companies with App
Based Services?
• Why Apps are Necessary for Keeping Customers
Engaged and Empowered?
• What Functionalities Can an App offer?
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Document