Why is digitization of your small or mid-sized business important? Identify challenges and viable options for small and mid-market organizations to transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruption. Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber they now expect every organization to deliver products swiftly, with a seamless user experience. As a result, customers want to buy a phone from their telecommunications provider and have it activated and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote and quickly compare against other providers before they buy. They want to submit an application, get a decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They want to easily find the nearest pizza delivery service, order online, and get status of their order once they purchase. Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter and disrupt the market through rapid delivery of digital products combined with advanced algorithms and make smarter decisions faster based on full access to information. You’ll learn: * Why you need to digitize your business strategy * Major trends and challenges for small and mid-size businesses * How to achieve business value by digitizing your business * 7 critical steps to digitize your business * Pitfalls to avoid This session will help you understand the challenges and viable options for small and mid-market organizations to transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruption. Looking for options to grow your business? Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts. Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you. To learn more about Hector, visit: www.hmdelcastillo.com, follow: @hmdelcastillo, or connect: linkd.in/hdelcastillo.

1. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
BoldPM Hector Del Castillo
Managing Director
BoldPM
PMIWDC Tysons Lunch Meeting
bit.ly/boldpmwebcasts
© BoldPM, Creative Commons Attribution License. Approved for non-commercial
use with attribution. Commercial use is prohibited.
Critical Steps To Digitize
Your Business7

2. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com

3. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Special Thanks

4. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Use: #digitaltransformation #BoldPM
Follow: @BoldPMG @PMIWDC
Tweet

5. Participate and Win!!!
Everyone who attends gets a
free electronic copy of “The
Prerequisites of Digital
Change” and “Accelerating
Business Transformation
Through IT Innovation.”
Must be present to win.

6. Participate and Win!!!
Two lucky winners will be
selected at random to win
a Panera Bread gift card.
Must join BoldPM Mailing
List and be present to win.

7. Speaker
Hector Del Castillo, CPM, CPMM
Managing Director, BoldPM
www.hmdelcastillo.com
hector [at] boldpm.com
@hmdelcastillo

8. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
BoldPM Hector Del Castillo
Managing Director
BoldPM
© 2016, BoldPM, Creative Commons Attribution License, Approved for non-commercial use with attribution.
Commercial use is prohibited. This presentation may contain copyright material owned by other authors. I have
made an attempt to make proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if
you contact me directly so I can attempt to correct the matter.
bit.ly/bolpmwebcasts
Critical Steps To Digitize
Your Business7

10. What We Will Discuss
• Why digitizing your business matters
• 7 critical steps to digitize your business
• Case studies
• Q & A

11. WHY DIGITIZING YOUR BUSINESS MATTERS

33. Not For Companies Like This

35. 7 STEPS TO DIGITIZE YOUR BUSINESS

36. 7 Critical Steps To Digitize Your Business
Your
Company

37. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
1. Set Aspiring Goals

38. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

39. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Get executive buy-in
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

40. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Link digital initiatives to business growth
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

42. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
2. Build The Right Team

43. Build a talent portfolio

45. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
3. Assess Your Situation

46. Know your competitive landscape

48. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
4. Focus On The Customer Journey

49. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Engage digital customers
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

50. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

51. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
5. Adapt Your Value Proposition

52. Work SMARTER
pecificS
easurableM
ttainableA
elevantR
ime-BoundT
valuateE
eadjustR

53. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

54. 6. Evolve Your Business Model

55. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Enhance structure and processes
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

57. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
7. Be Nimble And Data Driven

58. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

59. Use metrics to persevere or pivot

61. Key Takeaways
•Set aspiring goals1
•Build the right team2
•Assess your situation3
•Focus on the customer journey4
•Adapt your value proposition5
• Evolve your business model6
• Be nimble and data driven7

62. For Further Reading
1. “Why 84% Of Companies Fail At Digital Transformation,” by
Bruce Rogers, Forbes, Jan 2016
2. “The Digital Tipping Point: McKinsey Global Survey Results,”
McKinsey, June 2014
3. “How Enterprise Architects Can Help Ensure Success With
Digital Transformations,” McKinsey, Aug 2016
4. “Reinventing Your Business Model,“ by Mark W. Johnson, et.
al., Harvard Business Review, Dec 2008

63. Free Consultation Session
• Submit your name, title, company name, email address,
phone number via email or InMail
• Include a brief description of the problem or challenge
you are experiencing
• We will set up an appointment for follow up
Contact: hector [at] boldpm.com.

64. Currently fundraising for the 2017 Project
Management Day of Service (PMDoS)
See the PM4C contact to make a
Credit Card donation via the
PM4C DipJar
DONATE ONLINE !
https://web.charityengine.net/default.aspx?tsid=3920
ASQ Baltimore Section 502
Peer-to-Peer Fundraising Page
Coming soon!

65. Upcoming Courses
Course & Location Dates Time
Certified Product Manager® Prep Course
Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm
Certified Product Marketing Manager®
Prep Course
Launch Workplaces, Tysons, VA
Dec 7-8, 2016 8:30 am – 5 pm
Contact Cynthia Petti at cynthia@280group.com for more information.

66. Upcoming Courses
Send your questions and comments to Hector at hector [at] boldpm.com.
$50 discount
code for PMI =
PMIhmd8
Project Management Business Administration
Understanding the bigger picture adds value when you make
project-level decisions. Covers risk avoidance, the cost of
money, project vs company budgets and long-range corporate
goals.
December
9
Pre-Bid and Close Out
Strategies
Business Development
Strategic Planning Hidden Corporate Costs
Claims Mitigation Human Resource Issues
Gaithersburg, 12/09/16. 8 PDU
(strategy)
http://bit.ly/pmba1216

67. For More…
Hector Del Castillo, CPM, CPMM
Managing Director, BoldPM
www.hmdelcastillo.com
hector [at] boldpm.com
@hmdelcastillo

68. Upcoming Webcasts
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
• 6 Steps To Supercharge Your Personal Brand
Thu, Oct 6th, 2016, 1:00 - 2:00 p.m. EDT
Visit: bit.ly/boldpmwebcasts