Customer Acquisition Round Table @ Launch Workplaces

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Thanks everyone that attended this Round Table at Launch Workplaces. This session will help you identify options to get current customers to buy again and attract and acquire new customers. Bring plenty of business cards for networking and a chance to win door prizes. Must be present to win. Key takeaways from this session: • Interact with other tech business owners and peers • Identify options to overcome your business challenges • Obtain invaluable advice and guidance from experienced peers and collaborators Connect with me if you have any questions. http://linkd.in/hdelcastillo

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Market Customer
Business Organization
Product
Source: AIPMM ProdBOK® Knowledge Areas
Customer /Market Development
Product Development/Improvement

Lean Startup Feedback Loop
Build
MeasureLearn
Source: Eric Ries, The Lean Startup, 2011

Customer Development Process
Source: Blank, Steve, “Why The Lean Startup Changes Everything,” Harvard Business Review, May 2013.

Learn Buyer Behavior
ProductTarget Customer
Core
Actual
Whole

Determine Your Value Proposition
Customers
Your BusinessCollaborators
Unique Value
Proposition
Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition

Build Your Business Model
Source: Alexander Osterwalder & Yves Pigneur, “Business Model Generation” 2009.

Spread Your Message
Content Channels
Target
Prospects

Measure Success
TAM = Total Available Market
SAM = Specific Available Market
Conversion Rate = Sales Conversions / # of Contacts
CAC = Customer Acquisition Costs
ARPU = Average Revenue per User
AOS = Average Order Size
ATSC = Average Time to Sales Conversion
CRC = Customer Retention Costs

$Want to fund your company? Build A Winning Business Model Deep Dive Tuesday, March 31 6-9 p.m. Refraction RestonTown Center Space is limited. Register now! http://bit.ly/bmdeepdive$

Upcoming Courses
Certified Product Manager®
April 20th -21st – Teqcorner, McLean, VA
http://bit.ly/1zaqJJc
Certified Product Marketing Manager®
April 22nd -23rd – Teqcorner, McLean, VA
http://bit.ly/1EfcSEF

Upcoming Meetups
Customer Development Framework, Wednesday, March
25th, Reston Community Center, Reston
RSVP: http://bit.ly/1CqSUKk
Dolphin Tank Pitch Sessions, Thursday, March 26th, Launch
Workplaces, Gaithersburg
RSVP: http://bit.ly/1E6rpB6
1-on-1 Business Office Hours, Thursday, April 2nd, Launch
Workplaces, Gaithersburg
Set up a 30-minute appointment to discuss options to overcome
your specific business challenges. RSVP: http://bit.ly/1xdawrA
Click on the short links to learn more.

Thank You!
Hector Del Castillo, CPM, CPMM
Product Innovation Consultant
linkd.in/hdelcastillo
@hmdelcastillo
hmdelcastillo [at] gmail.com

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Are you a product professional impacted by recent tech layoffs? Are you actively looking for your next product dream job? Don't let the current job market discourage you! Watch this discussion and learn how to set yourself apart and land your next product role in just 90 days. Hector Del Castillo, Founder of Bold PM, will guide you through the steps you need to take to design a successful 90-day job-seeking roadmap, communicate your unique value proposition, and make a lasting impression on potential employers. Don't miss this opportunity to network with industry professionals and gain valuable insights to jumpstart your job search. Watch this to learn: * Why using a proven action plan in a hyper-competitive job market matters * How to make a smooth transition to your next product dream job * Steps to set yourself up for success Speaker: Hector Del Castillo, Founder, Bold PM About Hector Del Castillo Hector is a product executive with over 20 years of experience helping mid-market product executives and leaders spark creativity and innovation within teams to substantially transform and grow their product portfolios. Connect with Hector here. About Bold PM A product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable, lovable products to deliver exceptional customer experience, increase profitability and accelerate business growth. About ProductCamp DC We inspire modern product professionals to massively improve companies through the better management of their products. A community of product professionals created to build our capability to conceive, build, and market great products through an open and collaborative community. Whether you are in a large enterprise, small business, startup, non-profit or government agency, this is the place you want to be to interact with the region's best and brightest product professionals. Get involved and get active! Join us to connect, learn and grow from like-minded product executives and leaders. If connecting with top-notch product managers, growing your skills, and finding career opportunities are your objectives, join our community. For more information, visit productcampdc.net

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Hector Del Castillo, CPM, CPMM

A roundtable discussion as we look back on 2022 and look ahead to 2023. In the face of economic uncertainty wrought by rampant inflation, shifting customer behavior, talent shortage, reduced team capacity, supply chain disruptions and drive to return to office, how have product leaders weathered 2022 and how will they forge new paths in 2023? We look back at trends, perspectives, challenges and looks at predictions for the year ahead. We discuss how product leaders and their teams require an ever-increasing velocity and scale of analysis in terms of processing and access to accelerate innovation and forge new paths for their organizations to achieve greater growth amid uncertainty and ambiguity. Special thanks to everyone who shared their perspectives, insights, and lessons learned during this roundtable. Moderator: Hector Del Castillo, CEO, BoldPM About ProductCamp DC About ProductCamp DC We inspire modern product professionals to massively improve companies through the better management of their products. A community of product professionals created to build our capability to conceive, build, and market great products through an open and collaborative community. Whether you are in a large enterprise, small business, startup, non-profit or government agency, this is the place you want to be to interact with the region's best and brightest product professionals. Get involved and get active! Join us to connect, learn and grow from like-minded product executives and leaders. If connecting with top-notch product managers, growing your skills, and finding career opportunities are your objectives, join our community. For more information, visit productcampdc.net

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Hector Del Castillo, CPM, CPMM

In the face of unprecedented market shifts, exponentially changing buyer behavior, reduced team capacity, and new requirements for remote working, we will discuss how product professionals can forge new paths for their organizations to remain relevant. Moderator: Hector Del Castillo, CEO, Bold PM Panelists: JJ Rorie, Pamela Schure, Steve Johnson, Dave Mathias About Product Summit Online™ A free, online conference brought to you by a collaboration between ProductCampRTP™ and PDMA Carolinas. Join industry thought leaders to learn some new skills. Connect (virtually) with some old friends and make some new ones. About Bold PM A product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to increase product profitability and accelerate business growth. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat. Hector Del Castillo, CEO, Bold PM Connect: https://linkd.in/hdelcastillo

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2. Hosts

3. Follow: @hmdelcastillo @lstartupcentral Use: #CustomerAcq Tweet!

4. Market Customer Business Organization Product Source: AIPMM ProdBOK® Knowledge Areas Customer /Market Development Product Development/Improvement

5. Lean Startup Feedback Loop Build MeasureLearn Source: Eric Ries, The Lean Startup, 2011

6. Customer Development Process Source: Blank, Steve, “Why The Lean Startup Changes Everything,” Harvard Business Review, May 2013.

7. Learn Buyer Behavior ProductTarget Customer Core Actual Whole

8. Determine Your Value Proposition Customers Your BusinessCollaborators Unique Value Proposition Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition

9. Build Your Business Model Source: Alexander Osterwalder & Yves Pigneur, “Business Model Generation” 2009.

10. Build Your Funnel

11. Spread Your Message Content Channels Target Prospects

12. Measure Success TAM = Total Available Market SAM = Specific Available Market Conversion Rate = Sales Conversions / # of Contacts CAC = Customer Acquisition Costs ARPU = Average Revenue per User AOS = Average Order Size ATSC = Average Time to Sales Conversion CRC = Customer Retention Costs

13. Want to fund your company? Build A Winning Business Model Deep Dive Tuesday, March 31 6-9 p.m. Refraction RestonTown Center Space is limited. Register now! http://bit.ly/bmdeepdive

14. Upcoming Courses Certified Product Manager® April 20th -21st – Teqcorner, McLean, VA http://bit.ly/1zaqJJc Certified Product Marketing Manager® April 22nd -23rd – Teqcorner, McLean, VA http://bit.ly/1EfcSEF

15. Upcoming Meetups Customer Development Framework, Wednesday, March 25th, Reston Community Center, Reston RSVP: http://bit.ly/1CqSUKk Dolphin Tank Pitch Sessions, Thursday, March 26th, Launch Workplaces, Gaithersburg RSVP: http://bit.ly/1E6rpB6 1-on-1 Business Office Hours, Thursday, April 2nd, Launch Workplaces, Gaithersburg Set up a 30-minute appointment to discuss options to overcome your specific business challenges. RSVP: http://bit.ly/1xdawrA Click on the short links to learn more.

16. Thank You! Hector Del Castillo, CPM, CPMM Product Innovation Consultant linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo [at] gmail.com

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