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Conservatives For Maryland,[object Object],Social Media Plan:,[object Object]
Mission of CFM,[object Object],Mission:,[object Object],Identify Conservatives Throughout Maryland and to Engage them at the Grassroots Level in the Political Process.,[object Object],Identify the Political Opinions and Preferences of the 3.5 million Voters in Maryland.,[object Object],Activate, Educate, Mobilize, as well as Turnout to Vote, Those it has Identified.,[object Object]
Audience,[object Object],CFM’s Target Audience: Conservative in Maryland,[object Object],Male and Female,[object Object],All Ages, Races, And Religions,[object Object],Mainly…,[object Object],Donors,[object Object],Volunteers,[object Object],Candidates,[object Object],Voters,[object Object]
Overall Strategy,[object Object],Five Steps,[object Object],1. Listen,[object Object],2. Prepare,[object Object],3. Engage,[object Object],4. Go Offline,[object Object],5. Measure Success,[object Object]
Platforms,[object Object],Blog,[object Object],Video,[object Object],Facebook,[object Object]
Phase One: Blog,[object Object],Facts:,[object Object],42% of Internet Users Have Read a Blog,[object Object],Popular ,[object Object],Inexpensive,[object Object],Easy to Use,[object Object]
Phase One: Blog,[object Object],The Plan:,[object Object],Keep Marylanders Informed ,[object Object],Feature Guest Bloggers,[object Object],Link to Other Blogs, Build Relationships,[object Object],Post Frequently, Keeping Page Fresh,[object Object],Establish as a Credible Source,[object Object]
Phase Two: Video,[object Object],Facts:,[object Object],YouTube,[object Object],Largest Video Sharing Site On The Web,[object Object],2 Billion Views Per Day,[object Object],Second Most Popular Search Engine,[object Object]
Phase Two: Video,[object Object],Plan:,[object Object],Demonstrate with Words, Pictures, and Music,[object Object],YouTube Channel – Categories,[object Object],Help to Make Blog and Facebook More Interesting,[object Object]
Phase Three: Facebook,[object Object],Facts:,[object Object],Users 18-29 Heaviest Users,[object Object],2009 – 2010, Users 50-64 grew 88%,[object Object],Users 65 and Older Grew by 100%,[object Object]
Phase Three: Facebook,[object Object],Plan:,[object Object],Use Fan Page to:,[object Object],Keep in Touch with Supporters,[object Object],Build Relationships with New Supporters,[object Object],Keep Fans Updated (events, facts, etc.),[object Object],Establish CFM as a Credible and Knowledgeable Source for Conservative News.,[object Object]
Plan of Action,[object Object],Back to Five Steps,[object Object],Listen,[object Object],Prepare,[object Object],Engage,[object Object],Go Offline,[object Object],Measure Success,[object Object]
Measuring Success,[object Object],To Track:,[object Object],Comments,[object Object],Blog Mentions/Press Coverage,[object Object],Number and Quality Of Relationships Formed,[object Object],How Many New Volunteers/Donors?,[object Object],Goal:,[object Object],Record Weekly and Monthly,[object Object],Re-evaluate Frequently,[object Object]
Mission,[object Object],All Three Tools (Blog, Video, and Facebook) Help With the Main Missions of CFM.,[object Object],1. Identify Conservatives,[object Object],2. Identify Opinions and Preferences,[object Object],3. Educate,[object Object]
Conclusion,[object Object],Social Media is Free,[object Object],Implement Social Media Plan,[object Object],Use a Blog,[object Object],Use Video,[object Object],Use Facebook,[object Object],These Tools will Help CFM to Achieve its Mission and Encourage Marylanders to Vote, Donate, and Volunteer.,[object Object]

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Notes de l'éditeur

  1. Thank you for taking the time to watch my final project…which is a social media plan for my client, Conservatives for Maryland.