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Prepared and presented by:
Assmaa Khaled
Heba T’Allah Waleed
MSTC 1
Branding
&
Color Psychology
Session Five
MSTC 2
AGENDA:
• Branding.
• Fonts.
• What is color?
• Types of colors.
• The meaning of the colors.
• How to define your ...
MSTC 3
“
”
MSTC 4
MSTC 5
Fonts
What ?
MSTC 6
MSTC 7
MSTC 8
MSTC 9
MSTC 10
+ =
MSTC 11
+ =
MSTC 12
TYPES OF
COLORS
COOLWARM
MSTC 13
WARM
RED YELLOW
ORANGE
MSTC 14
COOL
BLUE PURPLE
GREEN
MSTC 15
Colors
meaning
“ Colors follow
the changes of the emotions.”
- Pablo Picasso
MSTC 16
RED
• Energy
• Passion
• Anger
MSTC 17
Green
• Nature
• Peaceful
• Possessiveness
MSTC 18
Blue
• Trust
• Peace
• Loyalty
• Frigidity
MSTC 19
Cyan
• Communication
• Clarity of mind
• Impractical
MSTC 20
Magenta
• Universal harmony
• Emotional balance
• Encouraging
MSTC 21
Yellow
• Optimistic
• Impatience
• Jealous
MSTC 22
Black
• Secretive
• Mystery
• Elegance
MSTC 23
White
• Pure
• Perfection
• Innocence
MSTC 24
MSTC 25
Silver
• Emotional
• Sensitive
• Fluid
MSTC 25
GOLD
• Success
• Quality
• Prestige
MSTC 26
Colors
MSTC 33
MSTC 34
How to define your brand?
1. Products and Services
MSTC 35
2. Define Your…
MSTC 36
Mission
Core
Value Vision
MSTC 37
3. Company Specialization
MSTC 38
4. Who is your..
MSTC 39
MSTC 40
5. Slogan
MSTC 41
6. Personality for your company
MSTC 42
Objectives
a good
brand will achieve
MSTC 43
MSTC 44
1. Delivers the message clearly
MSTC 45
2. Confirms your credibility
MSTC 46
MSTC 47
3. Connect Emotionally
MSTC 48
MSTC 49
4. Motivates the buyer
MSTC 505. User loyalty
MSTC 51
SUMMARY
MSTC 52
QUESTIONS
MSTC 53
THANK
YOU
MSTC 54
Contacts
www.facebook.com/heba.t.waleed
Assmaa-Khaled-FCI@hotmail.com
Heba T’Allah Waleed
Hebatallahwaleed@outlook...
MSTC 55
MSTC Contacts
facebook.com/CairoTC
facebook.com/groups/MSTCCU15Family/
twitter.com/MSTCCU
Instagram.com/MSTCCU
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Session5

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This session is a mix between Interaction designers and Corporate leaders, includes: Branding and Color psychology.

Publié dans : Marketing
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Session5

  1. 1. Prepared and presented by: Assmaa Khaled Heba T’Allah Waleed MSTC 1 Branding & Color Psychology Session Five
  2. 2. MSTC 2 AGENDA: • Branding. • Fonts. • What is color? • Types of colors. • The meaning of the colors. • How to define your brand? • Objectives that a good brand will achieve.
  3. 3. MSTC 3 “ ”
  4. 4. MSTC 4
  5. 5. MSTC 5 Fonts
  6. 6. What ? MSTC 6
  7. 7. MSTC 7
  8. 8. MSTC 8
  9. 9. MSTC 9
  10. 10. MSTC 10 + =
  11. 11. MSTC 11 + =
  12. 12. MSTC 12 TYPES OF COLORS COOLWARM
  13. 13. MSTC 13 WARM RED YELLOW ORANGE
  14. 14. MSTC 14 COOL BLUE PURPLE GREEN
  15. 15. MSTC 15 Colors meaning
  16. 16. “ Colors follow the changes of the emotions.” - Pablo Picasso MSTC 16
  17. 17. RED • Energy • Passion • Anger MSTC 17
  18. 18. Green • Nature • Peaceful • Possessiveness MSTC 18
  19. 19. Blue • Trust • Peace • Loyalty • Frigidity MSTC 19
  20. 20. Cyan • Communication • Clarity of mind • Impractical MSTC 20
  21. 21. Magenta • Universal harmony • Emotional balance • Encouraging MSTC 21
  22. 22. Yellow • Optimistic • Impatience • Jealous MSTC 22
  23. 23. Black • Secretive • Mystery • Elegance MSTC 23
  24. 24. White • Pure • Perfection • Innocence MSTC 24
  25. 25. MSTC 25 Silver • Emotional • Sensitive • Fluid MSTC 25
  26. 26. GOLD • Success • Quality • Prestige MSTC 26
  27. 27. Colors MSTC 33
  28. 28. MSTC 34 How to define your brand?
  29. 29. 1. Products and Services MSTC 35
  30. 30. 2. Define Your… MSTC 36 Mission Core Value Vision
  31. 31. MSTC 37
  32. 32. 3. Company Specialization MSTC 38
  33. 33. 4. Who is your.. MSTC 39
  34. 34. MSTC 40
  35. 35. 5. Slogan MSTC 41
  36. 36. 6. Personality for your company MSTC 42
  37. 37. Objectives a good brand will achieve MSTC 43
  38. 38. MSTC 44 1. Delivers the message clearly
  39. 39. MSTC 45
  40. 40. 2. Confirms your credibility MSTC 46
  41. 41. MSTC 47 3. Connect Emotionally
  42. 42. MSTC 48
  43. 43. MSTC 49 4. Motivates the buyer
  44. 44. MSTC 505. User loyalty
  45. 45. MSTC 51 SUMMARY
  46. 46. MSTC 52 QUESTIONS
  47. 47. MSTC 53 THANK YOU
  48. 48. MSTC 54 Contacts www.facebook.com/heba.t.waleed Assmaa-Khaled-FCI@hotmail.com Heba T’Allah Waleed Hebatallahwaleed@outlook.com Assmaa Khaled Assmaa Khaled
  49. 49. MSTC 55 MSTC Contacts facebook.com/CairoTC facebook.com/groups/MSTCCU15Family/ twitter.com/MSTCCU Instagram.com/MSTCCU

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