15. Glamour’s September issue isthe biggest in 20 years with ad pages up 57% for the month.September, 2009: 153September, 2010: 241 The New York Times 7.19.10
22. Browse and purchase goods, enter sweepstakes, gain exclusive access, games, video, downloads, submit contact info.
23. Examples of option to buy things straight from the ad: (Target- purchase dorm room items, Toy Story 3- purchase Toy Story 3 game from ad).
24. Enter sweepstakes: (Dove- browse products, enter sweepstakes, interviews with major league baseball athletes, provides a virtual tour of their homes).
25. Exclusive access: (Nissan leaf- only to people who register through the iAd).
32. Take one of these existing big ideas – or use one of your own – and make an iAd for the iPad.Apple I’m a Mac and I’m a PCAxe: How dirty boys get cleanUby Kotex: Reality Check