2. TEN REASONS FOR OPTIMISM
From an article by Mark Glaser of MediaShift
More access to more journalism worldwide
1.
Aggregation and personalization satisfies readers
2.
Digital delivery offers more ways to reach people
3.
There are more fact-checkers than ever in the history of
4.
journalism
Collaborative investigations between pro and amateur
5.
journalists
More voices are part of the news conversation
6.
Greater transparency and a more personal tone
7.
Growing advertising revenues online
8.
An online shift from print could improve our environmental
9.
impact
Stories never end
10.
3. TRENDS FOR THE FORESEEABLE FUTURE
More use of new media or complete change to web
platform e.g. Christian Science Monitor
Changing business model for print media as
content shifts to Web, where users expect free
access and can avoid advertising e.g. Craigslist
Challenge to television: How to persuade
advertisers to continue paying big bucks when
viewers can easily avoid ads with DVRs.
User demand for personalized content and
interactive features
Continued mergers mean fewer companies owning
more media outlets
4. TECHNOLOGICAL CHANGES… AKA GADGETS
The Web is just the beginning!
Video is easier to get (e.g. the Flip)
Video has nearly unlimited outlets for sharing e.g.
YouTube
Kindle for reading just about any book, newspaper or
magazine any time, anywhere
eMprint, a standardized presentation model for digital
publications developed by Roger Fidler, of the Reynolds
Journalism Institute
5. AN EXPERT WEIGHS IN ON NEWS &
TECHNOLOGY
SreeSreenivasan. Head of the new media program
and Dean of Student Affairs at Columbia
University’s journalism school.
Future of Journalism forum and webcast11/6/08
6. MORE TRENDS -- NEWSPAPERS
Hyperlocalism
“What the papers should focus on, the thinking goes, is owning
their backyard. They can buy coverage from China, but they
can't buy coverage from two counties over. And, some editors
will argue, it's getting beaten on that nearby story that is the
killer – sending readers into the arms of local competitors such
as smaller daily and weekly community papers.” – Dante
Chinni, CSM 3/07
“Papers are slashing national and foreign coverage and
beefing up quot;hyper-local,quot; street-by-street news. They are
creating reader-searchable databases on traffic flows and
school class sizes. Web sites are fed with reader-generated
content, such as pictures of their kids with Santa. In
short, Gannett -- at its 90 papers, including USA Today -- is
trying everything it can think of to create Web sites that will
attract more readers.” – Washington Post, 12/06
7. MORE TRENDS – TELEVISION
Network “Big 3” Newscasts lose audience share to
cable news
Local: Shift from late news to morning news
Many local stations are adding greater resources to
longer morning newscasts because commuters rise
earlier and go to bed earlier
One-man band news gatherers
Instead of reporters and photographers gathering video
and interviews, a “Mobile Journalist” or “Backpack
Journalist” does everything, including posting Web
versions of stories
8. TAKING AIM AT JOURNALISM
The Daily Show with John Stewart
Rocketboom shows how old journalism boundaries
are gone
9. THE FUTURE OF THE NIGHTLY NEWS
Predictions that it will go away as it slowly loses
audience share to Cable News and other programs
Then & Now