1. Textual analysis and research
Advert name: Freederm spot gel
1. What features does this advert contain?
31seconds advert
Repetition of product name- keeps notifying the audience that this is
product name; so they can remember.
Speech from teenager’s who are the target audience- not many
adverts have the target audience in the advert itself while the product is
being used this is a major advantage.
Demonstrative action- there was diagrams on the screen showing how the product
works on spots.
Music in the background, more of a slow quote pace in the background just to keep
the viewer interested.
Range of colours used (bright bold strong colours) to keep the advert colourful and
keeping the viewer’s attention such as purple blue and green.
2. What type of advert is this?
This advert is a spoken sales pitch and music and dance production; as we are told by the
teenangers how the gel works and even shown with diagrams on the screen. The music and
dance side of things were when the teens were being themselves and dancing around the
set making it a bit more fun and relatable.
3. Who is the target audience for this product?
The target audience is clearly shown within the advert; teenangers both genders during
their puberty because they get a lot of spots.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound,
and other elements)
There were many shots used in this advert such as close ups, two shots, medium shots and
long shots. This changed every 3-6 seconds to keep the viewer’s seeing different things or
the same shot in a different angle.
Mise-en-scene:
 Setting: just a black room with a green screen in the background showing many
different locations such as an office, science lab and even a party room.
 Props: science coat, the product itself, glasses for the ‘geek scientist’ image.

2.  Costume: normal causal clothing as teenagers dress but also have the sence in the
science room where one of the actors where a white science coat to make it more
realistic and a bit humours.
 Performance: humours-dressing up as the scientist to give the science about how the
gel works, realistic- when the teens are dressed as their norm.
 Lighting- high and low key were both used, low key when the spots were present on
the teenagers face and high key when after they used the product and the spots are
gone.
 Colour: bright and bold colours were used. Such as blues, green, purple, black, white
and red. This was to keep the viewer’s interested and not bore them with dull
colours.
Sound-
 Diegetic: speech from the actors
 Non-diegetic: music in the background which was a soft slow quite background piece
of instrumental so the viewers can still hear the voice over and the speech from the
actors.
5. What social groups are represented in the advert and how are they represented?
(age, gender, ethnicity, social class)
Teenangers- aged at 14-19years, both genders were shown and the ethnicity was mixed;
white, Asian and black were shown during the advert. Their social class is students.
6. What mode of address is used (tone- funny, formal, informal) and why do you think
this is the case?
The mode of this advert is informal because the teens are using it and their dressed casually
and it also can be seen as funny when the actor is dressed as a scientist. I think this works
well because it can be more relatable not being formal because the teenagers would just get
bored with too much information.

3. Advert name: Powerade Sport drink
1. What features does this advert contain?
Advert is 1min long
Real Time was presented in this advert as it moved from times of
the day
Dramatic action was also shown.
Music and sound was presented in this advert.
2. What type of advert is this?
This advert is a song and dance production and a dramatization advert.
3. Who is the target audience for this product?
Men aged at 20+ mainly sporty people being a sport drink.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound,
and other elements)
The product allows the person who drinks it to be fast and more able to reach to their
potential and more.
Mise-en-scene:
 Setting: on the country side on a train track.
 Props: the drink itself was the only prop used.
 Costume: the actor was in sports clothes as he climbs on the train to show the speed
and power of the drink.
 Performance: The advert was quite dramatic as the man who was the main character
did stunts and climbs on trains which was out o the norm, this grabbed the views
attention while keeping them guessing what was going to happen next, the
performance looked really professional and was well acted.
 Lighting- high and low key were both used, low key when the man didn’t have the
drink, as soon as the drank the sport drink, the lighting went higher and the audience
could tell the mood was happier and this is what they are selling.
 Colour: bright and bold colours were used. Such as blues, blacks, reds, yellows and
greens. This was to keep the viewer’s interested and not bore them with dull
colours.
Sound-
 Diegetic: speech from the voice over
 Non-diegetic: music in the background which was a fast upbeat background piece of
instrumental so the viewers can still hear the voice over.

4. 5. What social groups are represented in the advert and how are they represented?
(age, gender, ethnicity, social class)
Just one male character is focused on he seemed like quite a high/middle class male who
was dressed well.
6. What mode of address is used (tone- funny, formal, informal) and why do you think
this is the case?
This advert is definitely shown informal and this is because the main actor is doing ‘wow’
stunts which grasp the views attention. This is because it can apple to young males as well
as high class/middle class people.

5. Advert name: Special K
1. What features does this advert contain?
34 seconds
Repetition-of product shown again and again
Speech- actors speech
Symbolism- the lights in the background of the
advert show that after having the cereal the actor feels better lighter and more
attractive because she has lost weight.
Music and sound-background music.
2. What type of advert is this?
Spoken sales pitch- as the woman tells us how the product worked for her and how the
product works.
3. Who is the target audience for this product?
Female’s only and working woman so about 18+ who are weight cautious.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound,
and other elements)
Mise-en-scene:
 Setting: in a room which is only 4 walls of white.
 Props: only the bowl of cereal, with a spoon and the box of cereal itself was used.
 Costume: the actor was in a red dress to symbolise the colour of the brand.
 Performance: The advert was quite calm and the main character is jus telling is how
it worked for her and it is highly recommended.
 Lighting- high key was only used; this is because there was no before and after
effect; and she had already had and used the product and is showing us the effects
of how we would look if we had the same product.
 Colour: only the brand colours were used in this advert; which are white and red,
this to get people familiar with the brand identity.
Sound-
 Diegetic: speech from the actor
 Non-diegetic: music in the background which was a quite but relaxing.

6. 5. What social groups are represented in the advert and how are they represented?
(age, gender, ethnicity, social class)
Women who are aged in their late 20’s early 30s this is because it shows woman who
are health and weight cautious.
6. What mode of address is used (tone- funny, formal, informal) and why do you think
this is the case?
It’s not really informal but neither formal- it was just a casual just classy advertisement.

7. Advert name: compare the mer-cat.com
1. What features does this advert contain?
1.03mins
Repetition- of the name of the service
Speech- animal speaking
Symbolism- the meercat itself
2. What type of advert is this?
Documentary and funny- humour from the animal itself speaking.
3. Who is the target audience for this product?
Both genders aged at 25+ who are insurance payers.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound,
and other elements)
Mise-en-scene:
 Setting: in a living room which is well done up it looks really grand and expensive.
 Props: board, stick and an animal.
 Costume: the actor was an animal.
 Performance: The advert was funny because of the animal but they tried to keep it
formal with the setting.
 Lighting- high key was only used; this is because there was no before and after
effect; and the actor was only telling us about the service.
 Colour: only the brand colours were used in this advert; which was blue, brown and
green this to get people familiar with the brand identity.
Sound-
 Diegetic: speech from the actor
 Non-diegetic: music in the background which was a quite but relaxing.
5. What social groups are represented in the advert and how are they represented?
(age, gender, ethnicity, social class)
Home owners and insurance payers, but only a meercat was represented that was
dressed formal in a suit.
6. What mode of address is used (tone- funny, formal, informal) and why do you think
this is the case?
The tone of this advert was a funny but formal address.

8. Advert name: lynx body spray
1. What features does this advert contain?
1.31mins advert
Music and sound-background music/ halo music
Repetition- angles falling
Speech- what the product is
Demonstrative action- man using the product.
2. What type of advert is this?
This advert is demonstrative production; as we are shown by the male using the
product and the woman (angles) falling from the sky; making it a lot more funny
and attractive
3. Who is the target audience for this product?
The target audience is clearly shown within the advert; teenagers but only males.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound,
and other elements)
There were many shots used in this advert such as close ups, two shots, medium shots and
long shots. This changed every 3-6 seconds to keep the viewer’s seeing different things or
the same shot in a different angle.
Mise-en-scene:
 Setting: on the streets while it was sunny.
 Props: the product that was used and the angles falling form the sky.
 Costume: casual and dressy for the angles falling from the sky.
 Performance: it was very casual and realistic from the time the actor woke up and
real time throughout the day.
 Lighting- high and low key were both used, low key before the product was used and
high key when after he used the product.
 Colour: A mix range of colours were used; browns, gold’s, and very rich glamorous
colours this was to enhance on the fact of there new range called the chocolate
smell.
Sound-
 Diegetic: speech from the voice over
 Non-diegetic: music in the background which was loud upbeat music while was
walking but changed to very soft music when the angles fell with a thump.

9. 5. What social groups are represented in the advert and how are they represented?
(age, gender, ethnicity, social class)
Mixed genders aged at 18-23years, both genders were shown and the ethnicity was mixed;
white, Asian and black were shown during the advert.
6. What mode of address is used (tone- funny, formal, informal) and why do you think
this is the case?
The mode of this advert is informal because the teens are using it and their dressed casually
and it also can be seen as funny when the angles fall from the sky. I think this works well
because it can be more relatable not being formal because the teenagers would just get
bored with too much information.