This is group 2 the Cyber Innovators submission for ITEC 610

1. The Brewing of Public Wi-Fi CASE STUDY: Starbucks and Others: The Future of Public Wi-Fi Presented by Cyber Innovators : Kristopher Hefner, Lalisha Hurt, & Leon Jude

2. Agenda

3. Company Background STARBUCK’S CURRENT INFORMATION

4. Starbucks Today Millions of Customers & 137,000 Employees Over 30 Blends of Coffee Products $10,707.4M in Sales 17,009 Stores in over 50 Countries Corporate Strategy Offer high-quality products and provide a relaxing, attractive social atmosphere while achieving profitability

5. Problem Statement

6. Case Study - Starbucks and Others: The Future of Public Wi-Fi Customers want to connect their laptops to the internet Starbucks offers 2-hours free Wi-Fi to its customers while other indie coffee houses offer unlimited, free Wi-Fi Meanwhile, others predict broadband as future IT trend (O’Brien & Marakas, 2009)

7. Problem Resolution

8. Starbucks Responds to Customer Demands July 2010 – Starbucks offers free, unlimited Wi-Fi to all it’s customers at all U.S. Locations Adam Brotman is named VP and leads Starbucks Digital Network (SDN) mobile revolution in hopes to draw customers (Elgan, 2010)

9. Mobile Revolution "Our customers are the inspiration for the Starbucks Digital Network. They’ve told us they want to be the first to know what’s happening in their neighborhoods and around the globe, to have an easy way to discover new music, great books and important films and find ways to be more involved in their communities. And they’re connecting with the brand digitally in numerous ways,” said Stephen Gillett, Starbucks executive vice president, chief information officer and Digital Ventures general manager. “These points combined with our passion for creating a unique customer experience, our heritage of recommending culturally-relevant works and focus on giving back to the community, led us to create this new, one-of-a-kind, localized content experience with Yahoo!.” (Starbucks, n.d.) Click SDN to watch video

10. Mobile Revolution Oct. 2010 - Starbucks recognizes that “people hangout in coffee shops to socialize and read.” (Elgan, 2010)

11. IT Trends Popularity of Smart Phones and iPad have led to expansion of the SDN

12. Recent Additions to SDN

13. Mobile Applications myStarbucksiPhone App Starbucks Card Mobile App for Blackberry Starbucks Card Mobile App for iPhone

14. Suggestions Starbucks Android App Starbucks support of US Troops

15. Imagine Starbucks in 2020 CEO Interview

16. References Elgan, M. (August 2010). Elgan: Why Starbucks will win the Wi-Fi wars. Computerworld. Retrieved from http://www.computerworld.com/s/article/9180700/Elgan_Why_Starbucks_will_win_the_Wi_Fi_wars Hamblen, M. (February 2008). Update: Starbucks moves to AT&T hot spots and away from T-mobile. Computerworld. Retrieved from http://www.computerworld.com/s/article/9062059/Update_Starbucks_moves_to_AT_T_hot_spots_and_away_from_T_mobile Lai, E. (February 2008). Indie coffeehouses tell Starbucks: Bring on your free Wi-Fi. Computerworld. Retrieved from http://www.computerworld.com/s/article/9062638/Indie_coffeehouses_tell_Starbucks_Bring_on_your_free_Wi_Fi O’Brien, J. A. & Marakas, G. M. (2009). Chapter 6: Telecommunications and networks. In Management Information Systems, pp 211-212. New York, NY: McGraw-Hill/Irwin. Starbucks. (n.d.). Designed to Connect, Inform and Entertain, the Starbucks Digital Network, in partnership with Yahoo!, Debuts at Starbucks. Retrieved from http://news.starbucks.com/article_display.cfm?article_id=450 Starbucks. (n.d.). Starbucks company profile. Retrieved from http://assets.starbucks.com/assets/aboutuscompanyprofileq12011final13111.pdf