Content Map by Persona

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1 like•2,215 views

Heinz Marketing Inc

A simple spreadsheet to enumerate key messages and story lines for each stage of your target buyer's journey

Business

Segment Persona Stage 0 - Attention Stage 1 - Loosen the status quo Stage 2 - Commit to change Stage 3 - Review options Stage 4 - Commit to solution Stage 5 - Justify decision Stage 6 - Make final decision
SMB
Mid-Market
Enterprise

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