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Integrated Social Media Best Practices for the Church

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Heinz Marketing Inc
Heinz Marketing Inc

Slide deck from May 24, 2011 presentation on integrated social media best practices for the church, presented with The City.

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Integrated Social Media Best Practices for the Church Matt Brooks Lead Pastor at LifePoint Church Matt Heinz President of Heinz Marketing Inc.
Matt Heinz ,[object Object]
12 yrs of marketing, business development and sales
Focuses on greater sales, revenue growth, product success and customer loyalty
Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo
MattBrooks ,[object Object]
On of the founding pastors at LifePoint Church
Married to his best friend, Jennifer. They have two boys.
Twitter @matt_brooks_Tweet your questions to @TheCity using hashtag #thecityconvo
The Basics Know your audience Know their preferences Get to know their networks Get started! Tweet your questions to @TheCity using hashtag #thecityconvo

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Integrated Social Media Best Practices for the Church

  • 1. Integrated Social Media Best Practices for the Church Matt Brooks Lead Pastor at LifePoint Church Matt Heinz President of Heinz Marketing Inc.
  • 2.
  • 3. 12 yrs of marketing, business development and sales
  • 4. Focuses on greater sales, revenue growth, product success and customer loyalty
  • 5. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
  • 6. Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo
  • 7.
  • 8. On of the founding pastors at LifePoint Church
  • 9. Married to his best friend, Jennifer. They have two boys.
  • 10. Twitter @matt_brooks_Tweet your questions to @TheCity using hashtag #thecityconvo
  • 11. The Basics Know your audience Know their preferences Get to know their networks Get started! Tweet your questions to @TheCity using hashtag #thecityconvo
  • 12. Two fundamental questions Where is my congregation? Where am I most comfortable? Tweet your questions to @TheCity using hashtag #thecityconvo
  • 13. Who are your influencers? Within your church & community Where are they? Join & participate vs. create Tweet your questions to @TheCity using hashtag #thecityconvo
  • 14. How to execute It starts (and ends) with great content Use an editorial calendar Pull content ideas from your congregation & your peers Create continuity across channels Cross-promote Tie back to common platform (your Web site, your blog, The City) Tweet your questions to @TheCity using hashtag #thecityconvo
  • 15. Tools Wordpress HootSuite or TweetDeck dlvr.it, timely.is, bit.ly, TweetAdder Cross-platform shortcuts #fb #in Tweet your questions to @TheCity using hashtag #thecityconvo
  • 16.
  • 17. On of the founding pastors at LifePoint Church
  • 18. Married to his best friend, Jennifer. They have two boys.Tweet your questions to @TheCity using hashtag #thecityconvo
  • 19.
  • 20. 12 yrs of marketing, business development and sales
  • 21. Focuses on greater sales, revenue growth, product success and customer loyalty
  • 22. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
  • 23. Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo
  • 24. Integrated Social Media Best Practices for the Church Brought to you by Visit us at onthecity.org