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A year in the life of a community enterprise
N21online.com is a new social enterprise,
                                using the Internet to start to build a
                                stronger local community in the North
                                London suburb where I live, by making
                                these organisations more visible to local
                                residents

                                A community is an enterprise, to be
                                nurtured, for the wellbeing of its inhabitants
                                and businesses. One of the best ways of
                                doing this is by encouraging people to
                                become more involved in their local area




Launched in January 2010 this presentation reviews the first year in
the life of n21online.com
The dynamic world of local online communities




               “New media is becoming more
               important in the successful
               engagement of local communities”
               The Independent, September 2010
Enabling people to find and use local businesses




                                                    "A friend, Anne, has
                                                   recommended I list my
                                                   business on your site as she
                                                   has already had some
                                                   success from doing so"

Supporting the hidden business sector, people running businesses from
home, local halls and public venues and local retailers
Encouraging people to support local recycling initiatives
Showcasing local environmental & community projects
Promoting local events




   “Wow, I didn’t know there was so much going on”
Supporting local charities

             Over 1600 people have read   “Thank you for your continued support”
             about Woodcroft Wildspace    Sue Jamson, Chickenshed Publicity
Celebrating local achievement

LOCAL GIRL KATY LAUNCHES DEBUT ALBUM & US TOUR HAPPY 100TH BIRTHDAY TO HERBERT HARDING ON BROADWAY WINS BEACH PRIZE
GOOD IDEA FROM COUNCILLOR LAMPRECHT HIGHLANDS SCHOOL ACHIEVES RECORD GCSE RESULTS CONGRATULATIONS TO JIM & WAYNE
 WINNERS OF THE ELECTRIC BLUES OPEN MIC COMPETITION VILLAGE VET DEMONSTRATES THE WONDERS OF MODERN VETERINARY SCIENCE
CONGRATULATIONS TO ELEANOR PHILPOTT CONGRATULATIONS TO OLD GRAMMARIANS CONGRATULATIONS TO JAMES CREAGH
CONGRATULATIONS TO JANETTE FAHERTY CONGRATULATIONS TO ANDREW & SIMON WELL DONE OXFAM IN WINCHMORE HILL
Supporting community action
Promoting national community & environmental
initiatives
Encouraging civic engagement

                               These minutes have had over 200 hits, a new way
                               for the Council to reach out to local residents?
Providing new ideas for small businesses




                          This article has had over 1200 hits
Great feedback from dozens of people
The site looks brilliant!”                           "A friend, Anne, has recommended I list my
...it is an excellent idea to pull all N21          business on your site as she has already had
activities/info/history together!                   some success from doing so"

“thank you for posting the advert on
n21online we love the wording and the              “Thanks so much for contacting me, I have just been
photos came out great we have already              on the site and its great, I would love to be on it”
started getting clients from the ad”


“It's a great site, and thanks for                    “I live in N21 and would love to add my business
promoting The Big Draw”                               to your directory if possible”

“I've check out your community
website and its great! It would be                  “I bumped into Janice today who lives in Winchmore
absolutely fantastic if you could feature           Hill, so naturally I told her about your wonderful
the Julian Campbell Foundation”                     website”



  “Brilliant site by the way”                “I would be delighted                “I would love to insert
                                             if you could put my                  an advert for my
                                             profile on your                      fitness classes”
                                             website!! thank you”
What next?
N21online.com will support local business through new local initiatives, in conjunction with
local business groups; set up working from home groups; set up N21 networking groups;
help launch a new residents association for Highlands Village and new youth club; help
Highlands School to build its community links, including a May Fair in 2011; evaluate the
opportunity for a new Farmers Market; improve the social networking functionality of the
site to make it easier to use; celebrate the achievements of N21 businesses and residents
and lots more

A busy year?


Helen Osman           helen@n21online.com

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An introduction to n21online in pictures

  • 1. A year in the life of a community enterprise
  • 2. N21online.com is a new social enterprise, using the Internet to start to build a stronger local community in the North London suburb where I live, by making these organisations more visible to local residents A community is an enterprise, to be nurtured, for the wellbeing of its inhabitants and businesses. One of the best ways of doing this is by encouraging people to become more involved in their local area Launched in January 2010 this presentation reviews the first year in the life of n21online.com
  • 3. The dynamic world of local online communities “New media is becoming more important in the successful engagement of local communities” The Independent, September 2010
  • 4. Enabling people to find and use local businesses "A friend, Anne, has recommended I list my business on your site as she has already had some success from doing so" Supporting the hidden business sector, people running businesses from home, local halls and public venues and local retailers
  • 5. Encouraging people to support local recycling initiatives
  • 6. Showcasing local environmental & community projects
  • 7. Promoting local events “Wow, I didn’t know there was so much going on”
  • 8. Supporting local charities Over 1600 people have read “Thank you for your continued support” about Woodcroft Wildspace Sue Jamson, Chickenshed Publicity
  • 9. Celebrating local achievement LOCAL GIRL KATY LAUNCHES DEBUT ALBUM & US TOUR HAPPY 100TH BIRTHDAY TO HERBERT HARDING ON BROADWAY WINS BEACH PRIZE GOOD IDEA FROM COUNCILLOR LAMPRECHT HIGHLANDS SCHOOL ACHIEVES RECORD GCSE RESULTS CONGRATULATIONS TO JIM & WAYNE WINNERS OF THE ELECTRIC BLUES OPEN MIC COMPETITION VILLAGE VET DEMONSTRATES THE WONDERS OF MODERN VETERINARY SCIENCE CONGRATULATIONS TO ELEANOR PHILPOTT CONGRATULATIONS TO OLD GRAMMARIANS CONGRATULATIONS TO JAMES CREAGH CONGRATULATIONS TO JANETTE FAHERTY CONGRATULATIONS TO ANDREW & SIMON WELL DONE OXFAM IN WINCHMORE HILL
  • 11. Promoting national community & environmental initiatives
  • 12. Encouraging civic engagement These minutes have had over 200 hits, a new way for the Council to reach out to local residents?
  • 13. Providing new ideas for small businesses This article has had over 1200 hits
  • 14. Great feedback from dozens of people The site looks brilliant!” "A friend, Anne, has recommended I list my ...it is an excellent idea to pull all N21 business on your site as she has already had activities/info/history together! some success from doing so" “thank you for posting the advert on n21online we love the wording and the “Thanks so much for contacting me, I have just been photos came out great we have already on the site and its great, I would love to be on it” started getting clients from the ad” “It's a great site, and thanks for “I live in N21 and would love to add my business promoting The Big Draw” to your directory if possible” “I've check out your community website and its great! It would be “I bumped into Janice today who lives in Winchmore absolutely fantastic if you could feature Hill, so naturally I told her about your wonderful the Julian Campbell Foundation” website” “Brilliant site by the way” “I would be delighted “I would love to insert if you could put my an advert for my profile on your fitness classes” website!! thank you”
  • 15. What next? N21online.com will support local business through new local initiatives, in conjunction with local business groups; set up working from home groups; set up N21 networking groups; help launch a new residents association for Highlands Village and new youth club; help Highlands School to build its community links, including a May Fair in 2011; evaluate the opportunity for a new Farmers Market; improve the social networking functionality of the site to make it easier to use; celebrate the achievements of N21 businesses and residents and lots more A busy year? Helen Osman helen@n21online.com