Le' Dawn Solutions Co. aims to promote self-sufficiency through its direct selling business model for Le' Dawn Premium Coffee. It began with 8 dealers in 2014 and grew to over 4,800 dealers by 2016, increasing annual sales from $5,566 to $43,263 over two years. The company provides livelihood training to customers who can become dealers and earn additional income by selling coffee. It aims to help reduce unemployment and encourage entrepreneurship in the Philippines.

2. Le’ Dawn Solutions Co. aims to
promote self-sufficiency, industry
and entrepreneurship among our
customers who will in turn become
our partners / dealers spreading
the healthy goodness of Le Dawn
Premium Coffee
We believe in that it’s about time
we provide a sustainable and
realistic source of livelihood for our
“kababayans”.

3. March 2014
8 Dealers
$5,566 Startup Capital
Dec 2014
1,862 Dealers
Total Sales: $30,451
Dec 2015
2,920 Dealers
Annual Sales: $43,263

4. 4,829 dealers as of May 2016
Fully operational online business transactions monitoring system
via www.ledawn.com
We were awarded by the National Customers'
Choice Awards as Most Outstanding High Quality
Healthy Beverages Provider 2015 for excellence in
company reputation, integrity, product quality and
customers' trustworthiness.
Our product was conferred the Seal of Product
Quality 2015-2016 by the National Product
Quality Excellence Awards.

5. Blogging
Comment Marketing
Livelihood trainings
Events Sponsorship
Online Video & Slides
Word of mouth
Health Awareness Campaign
Direct Selling / Referral
Zumba & Fitness
Social Networking
Flyering /print ads Raffles & On-site Promos

7. Since were are Dasmariñas-based, our
customers are mainly from around the
National Capital Region, Region 4-A and
some from Central Luzon. Some of
them who have OFW families, send our
coffee to be sold in Japan, New
Zealand, Italy, Dubai and HK.
We are also an official seller at the
country’s premier online shopping
site— www.lazada.com making the
coffee available anywhere in the
Philippines through “effortless
shopping”

9. 1 box (10 sachets) of Le Dawn Premium Coffee is only
$5SRP – 1 serving costs only $0.50 for a cup of
creamy, healthy, sugar-free gourmet coffee.
By simply purchasing 1 box, a customer have the option
to become a dealer at no extra cost! All his/her
succeeding purchases will only be $4/box, thus if he sells
it at SRP, 10 boxes will mean $10 which is above the
minimum daily wage in the Philippines.
With more and more dealers coming in…in the long run,
Le Dawn Solutions will help reduce unemployment,
encourage ordinary Filipinos to become entrepreneurs
and rally around providing quality and proudly
Philippine-made products.

10. Making a name for ourselves in a market dominated by big players
We’re building our brand via grassroots—FANs (Friends And Neighbors)
Growing fast without any sales or marketing staff and a tiny
sales and marketing budget.
We empower our customers by turning them into earning sales force
while they enjoy the healthy benefits of Le Dawn Premium Coffee.
Morphing from local to regional, national and finally, global!
We attract and keep our customers to become dealers. Then train
our Dealers to attract and keep customers, like a virus… this cycle
ensures continuity and frequency of customer/dealer re-purchases.

11. Fund Distribution
Production
Sales & Marketing
Operations
Business Development
Customer Success/
Retention

12. To push our product to the marketplace while establishing a solid
base of customers who, later on, will be trained to become
earning sales force & entrepreneurs.
Basically, this business gives business to the coffee-loving Filipinos who wants to earn
extra while enjoying a delicious & healthy cup of coffee.
Dealers come and go, but our satisfied customers stay and become our partners in this
business. We empower our consumers by turning them into earning sales force , thus
employees, drivers, teachers, gov’t workers, housewives and even students will have
equal opportunity to earn with “Sipag and Tiyaga” (hard/smartwork & persistence) as
their capital coupled with our fully automated online database at www.ledawn.com
which host our Business Transactions Monitoring System (BTMS) – it’s a 24/7 program,
real time tracking & on-line customer data base.