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how to get a job in advertising

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This was for a little talk I gave at CUNY's City College to ad students in the excellent Media and Comm Arts program.

Publié dans : Carrière, Business
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how to get a job in advertising

  1. 1. finding a job<br />in advertising<br />
  2. 2. used to mean assembling spec print ads <br />
  3. 3. a few tv spots<br />
  4. 4. oh and don’t forget radio<br />
  5. 5. and zipping them all into a fake leather art case. That was your “book”<br />
  6. 6. which you’d send around to agencies, one by one<br />
  7. 7. and hope for a call<br />
  8. 8. But the world moves a lot faster now<br />
  9. 9. and the ad world with it. And creative directorsare looking to your generation for brilliance<br />
  10. 10. to help them promote brands in a web 2 world many still don’t understand<br />
  11. 11. on facebook<br />
  12. 12. on youtube<br />
  13. 13. on twitter<br />
  14. 14. even out of home, oops OOH<br />
  15. 15. Which means you have to come up with ideas that can live not only in traditional space<br />
  16. 16. but digital space, too<br />
  17. 17. which is where you can also find a lot of insider info<br />
  18. 18. about where and how to apply<br />
  19. 19. and how not to apply.<br />
  20. 20. so you won’t write cover letter train wrecks like this<br />&quot;I want to take this time to point out the weakness of my resume.”<br />(One hundred percent honest. One hundred percent not getting the job.)<br />
  21. 21. or this.<br />&quot;Hi my name is ____ i attached my resume please look it over and give me a call thank you”<br />(You can&apos;t be bothered to capitalize or write a complete cover letter, but I&apos;m to presume you&apos;ll be busting your chops working for me?)<br />
  22. 22. You’ll do a website that demonstrates your grasp of interconnectivity<br />
  23. 23. write a great cover letter, be on time for your interview and<br />
  24. 24. get a great job and live happily ever after.<br />
  25. 25. for moral support along the way,<br />@AdBroad<br />