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29% adults don’t use the internet Source: ONS 2008
25% of adults have never used the internet Source: ONS 2008
35% of households don’t have the internet Source: ONS 2008
Trend over past three years Sources: ONS internet access surveys ONS Survey Question 2006 % 2007 % 2008 % Not accessed in last three months 40 33 29 Never accessed 35 27 25 No household internet connection 43 39 35
70% of people over 65 have never used the internet Source: ONS 2008
49% of everybody without internet access are in social grade DE Source: ICM 2008 / Base: 7,655
Which is more than double their incidence in the population AB C1 C2 DE 11 26 18 29 21 21 49 24 Source: ICM 2008 / Base: 7,655
Women are less likely to use the internet than men (34% of women don’t, compared to 25% of men) Source: ONS 2008
70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM 2008
Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
75% of everybody not online is not working Source: ICM, 2008
Although outnumbered by those who aren’t working, 26% of all employed people aren’t online Source: ICM 2008
Only 11% of mobile phone users use it to browse the internet (only 6% to read email) Source: ONS 2008
99% of people using access devices such as mobiles and DTV to get online, also use the internet on a PC Source: ONS 2006a
Only 29% of people in group DE use social media Source: ICM survey 2009
Only 11% of the over 65s use social media Source: ICM survey 2009
It is a case of social equity: 93% of people under 70 who have a degree are online Source: ONS 2008
It doesn’t matter if they don’t want to use it – does it?
Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
Direct financial benefit of using broadband in the home £276 per year (lowest income) Third of households not online foregoing savings of £4.4 billion per year Source: SQW Consulting, September 2008
17% increase in communicating with friends 14% increase in communicating with family once becoming internet users “ Does the internet improve lives?” Freshminds April, 2009
Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007