Turning invoices into profit centers by utilizing the whitespace for targeted and personalized marketing messages. Traditional mass marketing is no longer effective as consumers want less but more relevant information. Studies show messages embedded in invoices have higher recall than separate inserts. Color increases understanding and memory of messages. Advanced invoice designs allow dynamic layouts, offers based on customer data, and open advertising space for additional revenue. This turns invoices from a cost center to a profitable communication channel.

1. Turning a cost centre into a profit centre Thomas Wimmer Transpromo

2. The challenge to reach the consumer Radio Internet TV Invoice Mobile Newspaper Direct Mail Advertising Collaterals Spam Filter Special Interest Zapping Pers. Filter No Attention No Advertising Sticker Background Enterteinment On Demand Direct Debit

4. How much time do you spend on a document? Group 1 UK Study, January 2008 “Are we paying attention?”

5. The unutilized chance Handling of Statements Quelle: Empirische Studie im Rahmen des Seminars des Institute for Market-based Management (IMM), 2007

6. Remembrance of marketing messages on a statement On a first view, inserts generate a high attention but, remembrance is much higher within marketing messages implemented into a statement Experiment: N = 119 Quelle: Empirische Studie im Rahmen des Seminars des Institute for Market-based Management (IMM), 2007 „ If yes , from whom?“ „ Have you noticed an ad inside letter X?“

7. The power of color

8. The power of color

10. Color is worth spending money

11. Color is worth spending money

12. Current production environment:Time and waste paper © Pepper. A COMPUTERSHARE COMPANY Paper Insert print Form print Forms Document print Inserts Enveloping Shipment Out of the Warehouse Database Design Into the Warehouse

13. Economization of supply chain: Shorter Time-to-Market and less waste paper © Pepper. A COMPUTERSHARE COMPANY Paper Insert print Form print Forms Document print Inserts Enveloping Shipment Out of the Warehouse Database Design Into the Warehouse

14. The evolution of a statement

22. A measurable and efficient way for a positive ROI

23. A constant flux Customer fluctuation with mobile phone providers in Spain (August 2008) * Optimal communication with your existing customers reduces churn and creates budget space for targeted acquisition of new customers * Comision del Mercado de las Telecommunicados Company Lost Won Net. Growth Moviestar 99306 93217 - 6089 Vodafone 79697 98278 18581 Orange 81149 63093 -18056 Yoigo 6931 10644 3713 Transpromo with relevant added value for individual customers Leveraging of existing cost structure for invoice delivery Customer acquisition actions (DM, POI, POS, ads etc.) targeted at the correct profitable customer profile Usage of marketing budget

25. Debitel - Germany

26. Thank you very much