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HOW TO REACH
COMMUNITY
BROADCASTERS
2017
About the CBAA
AS THE NATIONAL SECTOR LEADER, THE COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA (CBAA) CHAMPIONS COMMUNITY
RADIO BY BUILDING STATION CAPABILITY AND CREATING A HEALTHY ENVIRONMENT FOR THE SECTOR TO THRIVE.
The CBAA has a membership
representing over 85% of
licensed community radio
stations including stations from
all sub-sectors, communities of
interest and licence types.
Our work falls into these two
key areas:
•	 Growing the capability
and sustainability of
stations.
From webinars,
conferences and events
through to initiatives
like the Australian Music
Radio Airplay Project
(Amrap), the Community
Radio Network and the
Digital Radio Project and
resources like our resource
library, the CBAA works
with radio stations to
ensure they are capable
and sustainable. The CBAA
is the go-to source for
information, knowledge
and advice on how to run a
radio station.
•	 Building a healthy
community broadcasting
environment.
The CBAA leads the
sector in building a
healthy environment
in which community
broadcasting can thrive.
We do this by raising
awareness of community
broadcasting and by
proactively working with
influential stakeholders
to strengthen their
knowledge, understanding
and support. We undertake
significant research on the
sector to ensure effective
leadership.
OF LICENSED
COMMUNITY RADIO
STATIONS
THE CBAA REPRESENTS OVER
About Community Radio
VIC:28%
NSW:28%
ACT:16%
QLD:26%
NT:41%
WA:28%
SA:31%
TAS: 32%
450+ COMMUNITY RADIO STATIONS
LISTENERS PER WEEK
% of all people aged 15+
in each state who listen
to community radio
OF COMMUNITY RADIO STATIONS OPERATE
IN REGIONAL AND RURAL AREAS
OF AUSTRALIANS AGED 15+
ARE AWARE OF COMMUNITY RADIO
STAFF AND VOLUNTEERS
5.3M+
66%
72%
20K
Community broadcasting is Australia’s largest independent media sector,
recognised internationally as one of the most successful examples of grassroots
media.
Over 5 million people tune in to 450+ not-for-profit, community-owned
and operated radio services operating across the country each week.
Stations play an important role in providing a voice for communities that aren’t
adequately serviced by other broadcasting sectors, and provide programming
that caters to the needs and interest groups of their communities.
By aligning with the CBAA, your organisation will
have the opportunity to build and reinforce its brand
with Australia’s largest independent media sector and
internationally renowned community radio movement.
We welcome opportunities to work closely with
organisations that reflect the ideals of community
broadcasting and share our vision that community radio
contributes to, and is a reflection of, an Australia that is an
open society, a strong democracy and a vibrant culture.
DIVERSITY
INCLUSION
AND
ACCESS
DEMOCRACY
INDEPENDENCE
SUPPORTING
LOCAL ARTS
AND MUSIC
The CBAA can connect your
organisation with this passionate and
diverse sector – an audience interested
in radio, community media, education,
business products and services,
governance, new media technologies,
broadcasting equipment, community
and cultural development and anything
that can help them run their
not-for-profit community radio
organisations.
Opportunities
ONLINEPRINTEVENTS
BUILD A RELATIONSHIP WITH THE COMMUNITY RADIO SECTOR THROUGH THE CBAA’S EVENTS, PUBLICATIONS AND ONLINE CHANNELS.
Events
DELEGATES ACROSS
CONFERENCE SESSIONS
AND SOCIAL FUNCTIONS*
SATISFIELD OR EXTREMELY SATISFIED
WITH THE CONFERENCE OVERALL.
318
* 2016 CONFERENCE
Opportunity Price inc GST
Gold Sponsor* $17,750
Silver Partner* $9,145
Bronze Sponsor* $5,920
Delegate Satchel Sponsor $3,550
Lanyard Sponsor $3,550
Trade and Exhibition Booth $2,625
Satchel Insert $1,185
Program - Full Page Ad $1,185
Program – Half Page Ad $705
Program Quarter Page Ad $355
Awards: Category Sponsor $3,550
Webinars: Single webinar sponsor $900
*Subject to availability.
For more information on event
sponsorship inclusions, contact
the CBAA at 02 9310 2999 or
hhenry@cbaa.org.au.
CONFERENCE
The CBAA’s flagship event is the
community broadcasting national
conference. The largest annual
gathering of community broadcasters is
a unique opportunity to promote your
products and services. Reach 300+
community broadcasters as they gather
at this respected and highly valued
event to learn from sector and industry
experience, discover how other stations
are doing things, and share their own
knowledge and stories. Find out more at
www.cbaa.org.au/conference.
AWARDS
Partnering with the CBAA Community
Radio Awards connects your
organisation with leaders in Australia’s
community radio sector and enables
you to demonstrate your commitment
to excellence and the values of
community broadcasting - inclusion
and access, independence, diversity,
democracy, and supporting local arts
and culture. Find out more at
www.cbaa.org.au/awards.
WEBINARS
The CBAA’s webinar series gives
community broadcasters from all over
Australia the chance to learn and share
their own experiences on a range
of topics. These online workshops
are provided as a free service, and
with the support of the Community
Media Training Organisation (CMTO).
Supporting a CBAA webinar can help
profile your organisation to a niche
audience of community broadcasters
with a proven and current interest in
your specialty area. Find out more at
www.cbaa.org.au/webinars.
CBX Magazine
THE CBAA’S FLAGSHIP PUBLICATION IS CBX, AUSTRALIA’S COMMUNITY BROADCASTING MAGAZINE.
1CBXNOVEMBER2014
NOVEMBER
2014
COMMUNITY RADIO
AND EDUCATION
WHAT IT TAKES TO NAIL
A MUSIC INTERVIEW
WOMEN IN
COMMUNITY MEDIA
GOOD MORNING
COUNTRY UPDATE
THE MAGAZINE OF THE CBAA
Each issue of CBX reaches:
•	 Community radio
stations in metropolitan,
regional, rural and remote
communities
•	 Independent broadcasters
•	 Community broadcasting
sector bodies
•	 Community broadcasting
sector supporters and
stakeholders
•	 Arts & cultural
organisations
•	 Universities & tertiary
organisations
•	 Federal MPs
A range of advertising
packages for CBX Magazine are
available.
The CBAA also offers Branded
Content Sponsorship,
giving your organisation the
opportunity to work with the
CBX editorial team
to develop article content that
is relevant to your brand and
resonates with CBX readers.
Please change to: For more
information on CBX, contact
the Editor at 02 9310 2999 or
hhenry@cbaa.org.au.
PRINT & ONLINE
(CBAA.ORG.AU/
CBX-MAGAZINE)
TIMES PER YEAR –
APRIL, AUGUST,
NOVEMBER
ANNUAL
CIRCULATION
4,500
ESTIMATED ANNUAL
READERSHIP
11,000+
Opportunity Price inc GST
1/2 page Ad:
112mm h x 210mm w
$620
Full Page Ad:
275mm h x 210mm w
(+ 3mm bleed)
$1,185
Inside Front Cover:
275mm h x 210mm w
(+ 3mm bleed)
$1,295
Back Cover:
275mm h x 210mm w
(+ 3mm bleed)
$1,465
A5 Insert $560
Branded Content $1,795
Please note that you can supply ads or have them designed by
the CBX team upon request. Individual quotes for design are
provided depending on your needs. All files to be provided as
high resolution (300 dpi) PDF file in CMYK format
Online
THE CBAA OFFERS A RANGE OF ONLINE PLATFORMS TO CONNECT COMPANIES WITH THE COMMUNITY BROADCASTING SECTOR,
INCLUDING CBAA.ORG.AU, SOCIAL MEDIA (FACEBOOK AND TWITTER), A FORTNIGHTLY ENEWS AND EMAIL DIRECT MARKETING.
Website & Social Media
The CBAA website is the online hub for community
broadcasting, sharing regularly updated news and content,
job and volunteer opportunities, and a continually evolving
resource library to support community broadcasters. It is
the one-stop shop for community broadcasters, listeners
and musicians.
Email
Bringing all its communication together in one regular
newsletter, the CBAA distributes a fortnightly eNews
straight to the inboxes of the community broadcasting
sector.
9,000
cbaa.org.au
1500+USERS PER MONTH* RECIPIENTS**
VISITS PER MONTH* AVERAGE OPEN RATE**
OF TRAFFIC FROM
RETURNING VISITORS*
2 MINS, 39 SECONDS
AVERAGE TIME SPENT
ON SITE*
PEOPLE ON FACEBOOK
& TWITTER**
13,300 31%
33%
7,000
*Average across 2016. **As at January 2017
Online Opportunity Price inc GST
CBAA Website Logo and link $225 pm
Blog/news post $675
Video post $900
Social Media (CBAA Facebook & Twitter) Post $225
eNews News item $225
Sidebar ad $225
Email Direct Marketing Standalone targeted email $675
Stay front of mind
- go cross-platform
CROSS-PLATFORM OPPORTUNITIES ARE AVAILABLE, GIVING ORGANISATIONS
THE OPPORTUNITY TO ENGAGE WITH COMMUNITY BROADCASTERS THROUGHOUT
THE YEAR ONLINE, IN PRINT AND AT CBAA EVENTS.
To discuss how the CBAA tailor a package
for your organisation, please contact
Helen Henry on 02 9310 2999 or via email
hhenry@cbaa.org.au.
SYDNEY:
Level 3
44-54 Botany Road
Alexandria NSW 2015
www.cbaa.org.au
www.facebook.com/communitybroadcasting
www.twitter.com/CBAA_
ABN - 92 003 108 030

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How to reach community broadcasters: 2017 CBAA Opportunities

  • 2. About the CBAA AS THE NATIONAL SECTOR LEADER, THE COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA (CBAA) CHAMPIONS COMMUNITY RADIO BY BUILDING STATION CAPABILITY AND CREATING A HEALTHY ENVIRONMENT FOR THE SECTOR TO THRIVE. The CBAA has a membership representing over 85% of licensed community radio stations including stations from all sub-sectors, communities of interest and licence types. Our work falls into these two key areas: • Growing the capability and sustainability of stations. From webinars, conferences and events through to initiatives like the Australian Music Radio Airplay Project (Amrap), the Community Radio Network and the Digital Radio Project and resources like our resource library, the CBAA works with radio stations to ensure they are capable and sustainable. The CBAA is the go-to source for information, knowledge and advice on how to run a radio station. • Building a healthy community broadcasting environment. The CBAA leads the sector in building a healthy environment in which community broadcasting can thrive. We do this by raising awareness of community broadcasting and by proactively working with influential stakeholders to strengthen their knowledge, understanding and support. We undertake significant research on the sector to ensure effective leadership. OF LICENSED COMMUNITY RADIO STATIONS THE CBAA REPRESENTS OVER
  • 3. About Community Radio VIC:28% NSW:28% ACT:16% QLD:26% NT:41% WA:28% SA:31% TAS: 32% 450+ COMMUNITY RADIO STATIONS LISTENERS PER WEEK % of all people aged 15+ in each state who listen to community radio OF COMMUNITY RADIO STATIONS OPERATE IN REGIONAL AND RURAL AREAS OF AUSTRALIANS AGED 15+ ARE AWARE OF COMMUNITY RADIO STAFF AND VOLUNTEERS 5.3M+ 66% 72% 20K Community broadcasting is Australia’s largest independent media sector, recognised internationally as one of the most successful examples of grassroots media. Over 5 million people tune in to 450+ not-for-profit, community-owned and operated radio services operating across the country each week. Stations play an important role in providing a voice for communities that aren’t adequately serviced by other broadcasting sectors, and provide programming that caters to the needs and interest groups of their communities.
  • 4. By aligning with the CBAA, your organisation will have the opportunity to build and reinforce its brand with Australia’s largest independent media sector and internationally renowned community radio movement. We welcome opportunities to work closely with organisations that reflect the ideals of community broadcasting and share our vision that community radio contributes to, and is a reflection of, an Australia that is an open society, a strong democracy and a vibrant culture. DIVERSITY INCLUSION AND ACCESS DEMOCRACY INDEPENDENCE SUPPORTING LOCAL ARTS AND MUSIC The CBAA can connect your organisation with this passionate and diverse sector – an audience interested in radio, community media, education, business products and services, governance, new media technologies, broadcasting equipment, community and cultural development and anything that can help them run their not-for-profit community radio organisations.
  • 5. Opportunities ONLINEPRINTEVENTS BUILD A RELATIONSHIP WITH THE COMMUNITY RADIO SECTOR THROUGH THE CBAA’S EVENTS, PUBLICATIONS AND ONLINE CHANNELS.
  • 6. Events DELEGATES ACROSS CONFERENCE SESSIONS AND SOCIAL FUNCTIONS* SATISFIELD OR EXTREMELY SATISFIED WITH THE CONFERENCE OVERALL. 318 * 2016 CONFERENCE Opportunity Price inc GST Gold Sponsor* $17,750 Silver Partner* $9,145 Bronze Sponsor* $5,920 Delegate Satchel Sponsor $3,550 Lanyard Sponsor $3,550 Trade and Exhibition Booth $2,625 Satchel Insert $1,185 Program - Full Page Ad $1,185 Program – Half Page Ad $705 Program Quarter Page Ad $355 Awards: Category Sponsor $3,550 Webinars: Single webinar sponsor $900 *Subject to availability. For more information on event sponsorship inclusions, contact the CBAA at 02 9310 2999 or hhenry@cbaa.org.au. CONFERENCE The CBAA’s flagship event is the community broadcasting national conference. The largest annual gathering of community broadcasters is a unique opportunity to promote your products and services. Reach 300+ community broadcasters as they gather at this respected and highly valued event to learn from sector and industry experience, discover how other stations are doing things, and share their own knowledge and stories. Find out more at www.cbaa.org.au/conference. AWARDS Partnering with the CBAA Community Radio Awards connects your organisation with leaders in Australia’s community radio sector and enables you to demonstrate your commitment to excellence and the values of community broadcasting - inclusion and access, independence, diversity, democracy, and supporting local arts and culture. Find out more at www.cbaa.org.au/awards. WEBINARS The CBAA’s webinar series gives community broadcasters from all over Australia the chance to learn and share their own experiences on a range of topics. These online workshops are provided as a free service, and with the support of the Community Media Training Organisation (CMTO). Supporting a CBAA webinar can help profile your organisation to a niche audience of community broadcasters with a proven and current interest in your specialty area. Find out more at www.cbaa.org.au/webinars.
  • 7. CBX Magazine THE CBAA’S FLAGSHIP PUBLICATION IS CBX, AUSTRALIA’S COMMUNITY BROADCASTING MAGAZINE. 1CBXNOVEMBER2014 NOVEMBER 2014 COMMUNITY RADIO AND EDUCATION WHAT IT TAKES TO NAIL A MUSIC INTERVIEW WOMEN IN COMMUNITY MEDIA GOOD MORNING COUNTRY UPDATE THE MAGAZINE OF THE CBAA Each issue of CBX reaches: • Community radio stations in metropolitan, regional, rural and remote communities • Independent broadcasters • Community broadcasting sector bodies • Community broadcasting sector supporters and stakeholders • Arts & cultural organisations • Universities & tertiary organisations • Federal MPs A range of advertising packages for CBX Magazine are available. The CBAA also offers Branded Content Sponsorship, giving your organisation the opportunity to work with the CBX editorial team to develop article content that is relevant to your brand and resonates with CBX readers. Please change to: For more information on CBX, contact the Editor at 02 9310 2999 or hhenry@cbaa.org.au. PRINT & ONLINE (CBAA.ORG.AU/ CBX-MAGAZINE) TIMES PER YEAR – APRIL, AUGUST, NOVEMBER ANNUAL CIRCULATION 4,500 ESTIMATED ANNUAL READERSHIP 11,000+ Opportunity Price inc GST 1/2 page Ad: 112mm h x 210mm w $620 Full Page Ad: 275mm h x 210mm w (+ 3mm bleed) $1,185 Inside Front Cover: 275mm h x 210mm w (+ 3mm bleed) $1,295 Back Cover: 275mm h x 210mm w (+ 3mm bleed) $1,465 A5 Insert $560 Branded Content $1,795 Please note that you can supply ads or have them designed by the CBX team upon request. Individual quotes for design are provided depending on your needs. All files to be provided as high resolution (300 dpi) PDF file in CMYK format
  • 8. Online THE CBAA OFFERS A RANGE OF ONLINE PLATFORMS TO CONNECT COMPANIES WITH THE COMMUNITY BROADCASTING SECTOR, INCLUDING CBAA.ORG.AU, SOCIAL MEDIA (FACEBOOK AND TWITTER), A FORTNIGHTLY ENEWS AND EMAIL DIRECT MARKETING. Website & Social Media The CBAA website is the online hub for community broadcasting, sharing regularly updated news and content, job and volunteer opportunities, and a continually evolving resource library to support community broadcasters. It is the one-stop shop for community broadcasters, listeners and musicians. Email Bringing all its communication together in one regular newsletter, the CBAA distributes a fortnightly eNews straight to the inboxes of the community broadcasting sector. 9,000 cbaa.org.au 1500+USERS PER MONTH* RECIPIENTS** VISITS PER MONTH* AVERAGE OPEN RATE** OF TRAFFIC FROM RETURNING VISITORS* 2 MINS, 39 SECONDS AVERAGE TIME SPENT ON SITE* PEOPLE ON FACEBOOK & TWITTER** 13,300 31% 33% 7,000 *Average across 2016. **As at January 2017 Online Opportunity Price inc GST CBAA Website Logo and link $225 pm Blog/news post $675 Video post $900 Social Media (CBAA Facebook & Twitter) Post $225 eNews News item $225 Sidebar ad $225 Email Direct Marketing Standalone targeted email $675
  • 9. Stay front of mind - go cross-platform CROSS-PLATFORM OPPORTUNITIES ARE AVAILABLE, GIVING ORGANISATIONS THE OPPORTUNITY TO ENGAGE WITH COMMUNITY BROADCASTERS THROUGHOUT THE YEAR ONLINE, IN PRINT AND AT CBAA EVENTS. To discuss how the CBAA tailor a package for your organisation, please contact Helen Henry on 02 9310 2999 or via email hhenry@cbaa.org.au.
  • 10. SYDNEY: Level 3 44-54 Botany Road Alexandria NSW 2015 www.cbaa.org.au www.facebook.com/communitybroadcasting www.twitter.com/CBAA_ ABN - 92 003 108 030