Are your mobile users still not converting? Get proven tips from mobile commerce development experts on how to improve conversion rates effectively.

1. 4 Effective Tips to Optimize Your
Mobile E-commerce Conversion Rates

2. The e-commerce industry has seen phenomenal
growth over the years and worldwide e-
commerce sales is estimated to reach 2.290
trillion this year, according to1 eMarketer. Being
an e-commerce development company we have
been empowering businesses to get an edge
over competition with state-of-the-art e-
commerce solutions.

3. However, currently many e-commerce websites
are facing with a common issue, that is, they are
getting heavy traffic from mobile users but their
conversion rates are low since most of them are
not completing purchase via mobile devices.

4. Before we set on our quest to answer the
question of “How to improve e-commerce
conversion rates for mobile devices?” let’s
take a look at the reasons for desktop still
dominating conversion rates.

5. Why desktop conversion rates surpass mobile?
In spite of the fact that the number of mobile
users has been increasing exponentially over the
years, mobile traffic catching up or even
surpassing desktop traffic, mobile conversions
are still lagging behind than desktop conversions.

6. Let’s find out the reasons that make desktop
computing platform more intuitive for users and why
they prefer using this to complete their purchases:
•Pages and assets usually load quickly as desktop internet
connectivity tend to be strong.
•Main menu, with multiple category options, being large and
prominent is easily accessible.
•Search bars are often robust and prominent; thus rendering
seamless experience.
•Product category feeds with multiple products are clearly
visible, all at once or with advanced filter options.
•Offers large and detailed view of product images.

7. As a matter of fact, e-commerce developers have
more experience creating polished shopping
experiences for desktop platform as their target
audience knows what to expect. Even with a little
knowledge of how to operate a computer they can
easily access an e-commerce website via desktop.
Moreover, stable internet connectivity to desktops
account for quicker load times which in turn leads to
the increase in sales conversions.

8. Besides, space is not a constraint on a desktop
device; UI designers can get away with a larger
canvas to work with. This means more menus;
larger images and more products would lead to
enhanced user experience.
Here are some proven tips from our team of e-
commerce development experts to improve
mobile e-commerce conversion rates:

9. #1 Prioritize website performance
You must be well aware of this fact that while
browsing via mobile device slow load speed is truly
frustrating. Google Double Click data reveals that 53
percent mobile users abandon a site if it takes more
than 3 seconds to load.
As per the deep neural network of Google, which has
90 percent prediction accuracy, a page takes one
second to seven seconds to load then the probability
of a visitor bouncing increases by 113 percent.

10. These figures are more than enough to highlight
the importance of speed if you want to improve
conversions on mobile devices.
Therefore, if you want to reduce bounce rates and
witness a lot of conversions on your site then
work on improving your load speed as it is highly
crucial to improving mobile e-commerce
conversion rates.

11. Consider these following tips to boost website
performance:
Reduce server response time
Your page would take longer to load if your server is taking
long to respond to a request. It should take less than 200
milliseconds to respond to a request ideally. To minimize
the server response time you can try these two things:
1. Enhance the configuration of your web server;
or
2. Try to improve the quality of web hosting
service you are currently using.

12. Use GZip compression to reduce file size
Large files would obviously take longer to be transmitted to the
browser; hence in order to ensure that your site loads faster
you have to reduce the size of files. You can try gzip
compression to minimize the size of your files, especially
images.
Avoid redirects
Often page load speed is low due to redirects as they consume
precious milliseconds. Therefore, try to avoid them to give
your site speed a significant boost. You can first analyze the
number of redirects and then try minimizing them.

13. #2 Polish mobile user experience
If you could deliver great user experience on mobile
devices then m-commerce conversions could improve.
This involves ensuring that users can navigate through
your site effortlessly, find the items they are looking for
easily, and complete the checkout process seamlessly.
As discussed above a fast loading site would definitely
improve the user experience, however, there are other
aspects also which contributes to good user experience
and they are as follows.

14. Simplify your navigation
Your mobile users would thank you for offering them
seamless navigation and helping them find easily
whatever they are looking for. Make sure to arrange all
the page elements neatly so that users can browse
through them in a systematic manner.
You can consider displaying the product image in a
page prominently followed by pricing and clearly
visible CTA button. For more info users can scroll down
and see the product description. Further down they
can view images of the product from other angles.

15. Ensure better readability
As mobile screens are smaller make it a point to keep
the page clutter-free. Also make sure that your copy is
legible and customers can read it properly. Avoid using
fonts that are too small and require zooming to be read.
The font colour must clearly contrast with the
background colour for ensuring easy readability.
Remember not to use more than three types of fonts.
Furthermore, for better readability, see that the texts
are aligned properly – central align short bits of texts
and left align larger chunks of texts.

16. #3 Strong tactile cues for effective interactivity
By providing tactile response on your e-commerce
site you can improve user experience and
interactivity too. A visual cue while an item is
added to their cart lets them know that the
product has been successfully added to the cart.

17. When they are completing forms, visual indicators
showing that those fields are valid would ensure faster
form filling and clear indication on receiving order
would also improve order accuracy.
Although, tactile response is important across all the
devices, however, it is indispensable for ensuring
mobile conversions. In flaky networks an action might
fail because of dropped network connection, tactile
cues enables users to understand if that happened and
decide if they should try submitting order once again.

18. #4 Create seamless checkout experience
As per Facebook IQ report 26 percent of shoppers
switch to desktops to complete their purchases
because they find it awkward to enter personal data
on mobile devices. This infers that it is highly
important for you to optimize the checkout process
and here are some tips:

19. Keep checkout pages short and precise
Long checkout pages might intimidate some shoppers
as they find them very inconvenient to navigate on
mobile devices. You can consider breaking down long
pages into multiple pages which can be availed by the
“Next” button.
Moreover, providing a progress indicator can enhance
user experience as they would come to know how
long the path to checkout is going to take and how
many steps are involved.

20. Minimize fields in the form
Your users would appreciate if you could keep the
process of purchase as simple as possible for them.
Try to reduce the amount of information they need
to enter in order to complete a purchase.
Never forget to offer them an option to register by
using their social media account and create
seamless checkout experience for your customers.

21. Perform A/B tests for optimizing CTA button
CTA button optimization is highly crucial in
improving m-commerce conversions. Therefore,
create different versions of your CTA button by
introducing minor changes and test one change
at a time. By testing A and B version of your
button would come to know which version was
more successful.

22. Finally!
The aforementioned tips would surely help you
improve e-commerce conversions among your mobile
audience. How do you increase your mobile e-
commerce conversion rates? How do you ensure that
the shopping experience of your mobile audience is
frictionless? We would love to hear from you; please
leave your comments below and be the first to
enlighten our readers by your insights.
Originally posted by : https://goo.gl/uvx9zk

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Outsourcing E-commerce Development
Website Development Specialist