1. Lost In Transaction
existential needs in the banking experience
Lost In Transaction
existential needs in the banking experience
In collaboration with
ITAÚ
Final presentation - Jan 18 2013
Siri Johansson
MA Interaction Design
Umeå Institute of Design
Jan 18, 2013
Siri Johansson
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2. Lost In Transaction
existential needs in the banking experience
Jan 18, 2013
Siri Johansson
2

3. Lost In Transaction
existential needs in the banking experience
T
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Religious affiliation drop, consumerism increases.
Could the bank support some of the functions
previously offered by religious institutions?
Jan 18, 2013
Siri Johansson
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4. Lost In Transaction
existential needs in the banking experience
T
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Digital
Technology
Speculation
Economy
Consumerism as
belief system
Illustration of Mattias Kauttman’s reasoning in
”En religion för vår tid?”, Ordfront Magasin 4/2012
Jan 18, 2013
Siri Johansson
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5. Lost In Transaction
existential needs in the banking experience
Before
religion explains the
meaning of life
Jan 18, 2013
Now
consumerism is the
strongest creator of meaning
Siri Johansson
5

6. Lost In Transaction
existential needs in the banking experience
!
existential gaps
Before
religion explains the
meaning of life
Jan 18, 2013
Now
consumerism is the
strongest creator of meaning
Siri Johansson
6

7. Lost In Transaction
existential needs in the banking experience
!
existential gaps
Before
religion explains the
meaning of life
Jan 18, 2013
Now
consumerism is the
strongest creator of meaning
Siri Johansson
Future?
asking more of our
financial institutions
7

8. Lost In Transaction
existential needs in the banking experience
objects
Jan 18, 2013
people
Siri Johansson
bank
8

9. Lost In Transaction
existential needs in the banking experience
objects
Jan 18, 2013
people
Siri Johansson
bank
9

10. Lost In Transaction
existential needs in the banking experience
objects
Jan 18, 2013
people
Siri Johansson
bank
10

11. Lost In Transaction
existential needs in the banking experience
objects
Jan 18, 2013
people
Siri Johansson
bank
11

12. Lost In Transaction
existential needs in the banking experience
objects
Jan 18, 2013
people
Siri Johansson
bank
12

13. Lost In Transaction
existential needs in the banking experience
Jan 18, 2013
Siri Johansson
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14. Lost In Transaction
existential needs in the banking experience
Jan 18, 2013
Siri Johansson
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15. Lost In Transaction
existential needs in the banking experience
contemplation
Jan 18, 2013
Siri Johansson
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16. Lost In Transaction
existential needs in the banking experience
guidance
Jan 18, 2013
Siri Johansson
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17. Lost In Transaction
existential needs in the banking experience
transitions
Jan 18, 2013
Siri Johansson
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18. Lost In Transaction
existential needs in the banking experience
comfort
Jan 18, 2013
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19. Lost In Transaction
existential needs in the banking experience
altruism
Jan 18, 2013
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20. Lost In Transaction
existential needs in the banking experience
Jan 18, 2013
Siri Johansson
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21. Lost In Transaction
existential needs in the banking experience
meaning
contemplation
ethics
explanations
community
symbolism
guidance
rites of passage
ritual
consolation
comfort
Jan 18, 2013
Siri Johansson
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22. Lost In Transaction
existential needs in the banking experience
behavior change
meaning
contemplation
manage finances
ethics
explanations
community
closeness to user
personalized services
symbolism
guidance
transparency
meta data advantages
rites of passage
ritual
consolation
comfort
Jan 18, 2013
risk profiles
Siri Johansson
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23. Lost In Transaction
existential needs in the banking experience
thank you.
Jan 18, 2013
Siri Johansson
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