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Developing your social media culture

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Helen Mitchell
Helen Mitchell

Presented for the Australasian Talent Conference in Sydney, May 2011.

BusinessTechnologie
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Developing Your Social Media Culture Helen Mitchell @helmitch Australasian Talent Conference May 2011
Our session together ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/powerhouse_museum/2555451906/sizes/m/
Hello Me
BHAG for today ,[object Object],[object Object],http://www.flickr.com/photos/nationalmediamuseum/3084876962/sizes/z/
I have a true story… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about you? ,[object Object],[object Object],[object Object]
Underlying impacts ,[object Object],[object Object],[object Object],[object Object],[object Object],Culture
The reality is… ,[object Object]
Organisations are changing fast Image credit: http://commons.wikimedia.org/wiki/File:Navy_Squadron_Organization.png Image credit: http://knowledgecafe.care2share.wikispaces.net/Social+Network+Analysis … enabled by online media that flattens communication structures … internally and externally
Culture and behaviours take time ,[object Object],[object Object]
This often happens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/nationalmediamuseum/3084041451/
These are not technology issues ,[object Object],http://www.flickr.com/photos/powerhouse_museum/3422783428/sizes/z/
The Opportunity ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/nationaalarchief/3236806056/sizes/m/
Social Media… Image credit: http://www.ethority.de/weblog/social-media-prisma/ What is it good for?
The Social Media Universe Ideas & co-creation Government & policy development … ? Customer service Internal collaboration Recruitment & talent attraction Learning & professional development Knowledge & expertise sharing PR & external communication Brand engagement Marketing Networking
It’s the participatory culture… ,[object Object],[object Object],[object Object],[object Object],[object Object],: http://www.newmedialiteracies.org http://en.wikipedia.org/wiki/Participatory_culture http://www.flickr.com/photos/usnationalarchives/3856275523/sizes/z/in/photostream/
People are already talking about you ,[object Object],[object Object],Image credit: http://www.ethority.de/weblog/social-media-prisma/
[object Object],[object Object],[object Object],[object Object],http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
Know where your bandwagon is going… ,[object Object],[object Object],[object Object],[object Object],[object Object],Groundswell; Forrester: Li and Bernoff, 2008 http://www.flickr.com/photos/library_of_congress/4843755088/sizes/z/
It’s organisation as human being ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/statelibraryofnsw/3380197235/sizes/o/in/photostream/
Organisation as person. And business. ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/statelibraryofnsw/3381347056/sizes/o/
What impression are you making? ,[object Object],[object Object],[object Object],[object Object]
Conversation: small groups ,[object Object],[object Object],[object Object]
Sharing: all of us ,[object Object],[object Object]
Thank you for participating ,[object Object]
Find me ,[object Object],[object Object],[object Object],[object Object]
Resources for you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Developing your social media culture

  • 1. Developing Your Social Media Culture Helen Mitchell @helmitch Australasian Talent Conference May 2011
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  • 9. Organisations are changing fast Image credit: http://commons.wikimedia.org/wiki/File:Navy_Squadron_Organization.png Image credit: http://knowledgecafe.care2share.wikispaces.net/Social+Network+Analysis … enabled by online media that flattens communication structures … internally and externally
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  • 14. Social Media… Image credit: http://www.ethority.de/weblog/social-media-prisma/ What is it good for?
  • 15. The Social Media Universe Ideas & co-creation Government & policy development … ? Customer service Internal collaboration Recruitment & talent attraction Learning & professional development Knowledge & expertise sharing PR & external communication Brand engagement Marketing Networking
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