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Image courtesy of opendays.eu via Flickr
  released under Creative Commons




TV & RADIO PACKAGING
20 tips
20 TV & radio packaging tips

1: Clarity                    Measurements & quantity

   Before you start
    editing have a clear
    idea of how long your
    finished item is likely
    to be
   Know approximately
    how much of your
    interviewees you are         Image courtesy of Pikaluk via Flickr released under
                                                Creative Commons
    likely to use

                                                                             @helpingmedia
20 TV & radio packaging tips

2: Format                  Piecing the story together

   Map out a structure
    for the piece
   Try to work out a
    possible order for
    the interview clips
   List the points they
    will address                 Image courtesy of intermitten.t via Flickr
                                   released under Creative Commons




                                                                          @helpingmedia
20 TV & radio packaging tips

3: Limitations                 Stay focused

   Try to limit yourself to
    no more than three
    key points for one
    item
   Too many points
    could cause
    confusion
   Remain focused on
    the three points               Image courtesy of Jeremy Brooks via Flickr
                                      released under Creative Commons

    throughout

                                                                          @helpingmedia
20 TV & radio packaging tips

4: Key points               Different interviewees

   Try to make sure
    each of these three
    key points is
    addressed by a
    different interviewee
   Three points = three
                                 Image courtesy of Leo Reynolds via Flickr

    interviewees                    released under Creative Commons




                                                                        @helpingmedia
20 TV & radio packaging tips

5: Review                      Examining your material

   Listen or watch the
    interview in full from
    start to finish at least
    once
   Note the time on the
    recording of each
    potential interview clip
   Log the words that
    begin the clip and the          Image courtesy of greekadman via Flickr
                                      released under Creative Commons
    words that end it


                                                                         @helpingmedia
20 TV & radio packaging tips

6: Coherence                   Does it make sense

   Return to the structure
    you planned to see if it
    is still coherent
   Be ready to change the
    order of the clips if
    needed
   Ensure the piece
    makes sense
   Get a colleagues                 Image courtesy of kalavinka via Flickr
                                      released under Creative Commons
    opinion

                                                                              @helpingmedia
20 TV & radio packaging tips

7: Strength                  Grab attention

   Put the strongest
    interview at the start
    of the piece
   Ensure you capture
    the attention of the
    audience
   Encourage them to
    listen to or watch            Image courtesy of Orin Zebest via Flickr
    entire item                     released under Creative Commons




                                                                         @helpingmedia
20 TV & radio packaging tips

8: Selection                  Opinions & information

   Choose interview clips
    which give opinion
    rather than those which
    relay information
   Non controversial
    information can be
    summarised in your
    links
   People want to know           Image courtesy of Jimmy Jack Kane via Flickr
    what people think                 released under Creative Commons




                                                                          @helpingmedia
20 TV & radio packaging tips

9: Pace                        Life isn’t breathless

   Try to leave a half
    beat at the start and
    end of each clip
   Life isn’t breathless; a
    radio or television
    package should
    reflect life
   What you produce
    should be easy to                   Image courtesy of SeamP Flickr
    listen to                         released under Creative Commons




                                                                         @helpingmedia
20 TV & radio packaging tips

10: Clichés               Don’t stage manage

   In television avoid
    using noddies and
    walking shots
   They are boring to
    look at and do not
    make use of the
    medium
   It’s a lazy option        Image courtesy of Thunderchild7 via Flickr
                                 released under Creative Commons




                                                                     @helpingmedia
20 TV & radio packaging tips

11: Editing                  Retain the original meaning

   Don’t internally edit
    clips
   Never take one part
    one answer and edit it
    to another part
   It is dishonest and
    sounds bad
   Create separate clips         Image courtesy of Sewing Daisies via Flickr
                                      released under Creative Commons




                                                                         @helpingmedia
20 TV & radio packaging tips

12: Context                  Avoid mix and match

   Never use an answer
    from one question
    and use it in response
    to another question
   This is taking things
    out of context
   It is unfair to the
    interviewee and the
    audience                       Image courtesy of WallyG via Flickr
                                    released under Creative Commons




                                                                         @helpingmedia
20 TV & radio packaging tips

13: Commentary                  Repetition
   Avoid using the same
    words at the end of your
    text as those used spoken
    by the interviewee at the
    beginning of the clip
   For example: John Smith
    said he was delighted..
   [John Smith] "I am
    delighted ..."
                                     Image courtesy of Thomas Hawk via Flickr
                                        released under Creative Commons




                                                                          @helpingmedia
20 TV & radio packaging tips

14: Summarising               Avoid duplication

   Avoid summarizing
    everything in the text
    that is going to
    appear in the clip
   The introduction
    should set the clip up,
    not duplicate it
   Make the best use of
    the time you have by
    using words carefully           Image courtesy of lrargerich via Flickr
                                     released under Creative Commons




                                                                          @helpingmedia
20 TV & radio packaging tips

15: Positioning                Think continuity

   In TV alternate the
    direction in which
    the interviewee
   (First interviewee
    looking left to right,
    second right to left,
    third left to right etc)
                                    Image courtesy of BitterlySweet via Flickr
   It is easier to watch              released under Creative Commons




                                                                            @helpingmedia
20 TV & radio packaging tips

16: Voices                      Male female mix

   Try to avoid running two
    clips back to back
    without a commentary
    between them
   Where it’s unavoidable,
    for example in the case
    of vox pops in radio, try
    to alternate between             Image courtesy of Half Chinese via Flickr
                                        released under Creative Commons
    male and female voices


                                                                            @helpingmedia
20 TV & radio packaging tips

17: Titles                           Accuracy

   Make sure you have the
    correct title for your
    interviewee
   Spell their name correctly
    in the TV caption
   If they have a particularly
    long job title, try to agree a
    shortened version before
    you return from the
    interview
                                            Image courtesy of dantc via Flickr
                                           released under Creative Commons




                                                                                 @helpingmedia
20 TV & radio packaging tips

18: Ending                      Don’t leave the job unfinished

   Try to avoid ending a
    report on a clip of one
    of the interviews
   In TV this looks untidy;
    In radio, it complicates
    life for the studio
    presenter
   It also gives one side or
    another of an argument            Image courtesy of Anna T via Flickr
    the last word                      released under Creative Commons




                                                                            @helpingmedia
20 TV & radio packaging tips

19: Answers ...                   ... and questions

   If you are editing an
    interview as a stand-alone
    item, try to put as much of
    the non-controversial
    information in the intro or
    lead-in to the item
   Always remember to make
    sure the intro ends with a
    question and the piece             Image courtesy of opensourceway via Flickr
                                           released under Creative Commons
    begins with an answer to
    that question



                                                                             @helpingmedia
20 TV & radio packaging tips

20: Options                   And mean it

   For stand alone
    interviews always give
    an option of an early
    out, with a shorter
    duration and the right
    outwords
   This will help the
    production team in case
    more urgent news
    breaks or they need to         Image courtesy of semuthutan via Flickr
                                     released under Creative Commons

    cut back your item

                                                                         @helpingmedia
20 TV & radio packaging tips

Acknowledgement                   Jaldeep Katwala

   Using material from
    a training module
    specially prepared
    by Jaldeep Katwala
    for Media Helping
    Media
                                        Image courtesy of Jaldeep Katwala
   http://bit.ly/bG1u3F
               http://www.mediahelpingmedia.org/

                                                                     @helpingmedia

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Radio and TV packaging tips

  • 1. Image courtesy of opendays.eu via Flickr released under Creative Commons TV & RADIO PACKAGING 20 tips
  • 2. 20 TV & radio packaging tips 1: Clarity Measurements & quantity  Before you start editing have a clear idea of how long your finished item is likely to be  Know approximately how much of your interviewees you are Image courtesy of Pikaluk via Flickr released under Creative Commons likely to use @helpingmedia
  • 3. 20 TV & radio packaging tips 2: Format Piecing the story together  Map out a structure for the piece  Try to work out a possible order for the interview clips  List the points they will address Image courtesy of intermitten.t via Flickr released under Creative Commons @helpingmedia
  • 4. 20 TV & radio packaging tips 3: Limitations Stay focused  Try to limit yourself to no more than three key points for one item  Too many points could cause confusion  Remain focused on the three points Image courtesy of Jeremy Brooks via Flickr released under Creative Commons throughout @helpingmedia
  • 5. 20 TV & radio packaging tips 4: Key points Different interviewees  Try to make sure each of these three key points is addressed by a different interviewee  Three points = three Image courtesy of Leo Reynolds via Flickr interviewees released under Creative Commons @helpingmedia
  • 6. 20 TV & radio packaging tips 5: Review Examining your material  Listen or watch the interview in full from start to finish at least once  Note the time on the recording of each potential interview clip  Log the words that begin the clip and the Image courtesy of greekadman via Flickr released under Creative Commons words that end it @helpingmedia
  • 7. 20 TV & radio packaging tips 6: Coherence Does it make sense  Return to the structure you planned to see if it is still coherent  Be ready to change the order of the clips if needed  Ensure the piece makes sense  Get a colleagues Image courtesy of kalavinka via Flickr released under Creative Commons opinion @helpingmedia
  • 8. 20 TV & radio packaging tips 7: Strength Grab attention  Put the strongest interview at the start of the piece  Ensure you capture the attention of the audience  Encourage them to listen to or watch Image courtesy of Orin Zebest via Flickr entire item released under Creative Commons @helpingmedia
  • 9. 20 TV & radio packaging tips 8: Selection Opinions & information  Choose interview clips which give opinion rather than those which relay information  Non controversial information can be summarised in your links  People want to know Image courtesy of Jimmy Jack Kane via Flickr what people think released under Creative Commons @helpingmedia
  • 10. 20 TV & radio packaging tips 9: Pace Life isn’t breathless  Try to leave a half beat at the start and end of each clip  Life isn’t breathless; a radio or television package should reflect life  What you produce should be easy to Image courtesy of SeamP Flickr listen to released under Creative Commons @helpingmedia
  • 11. 20 TV & radio packaging tips 10: Clichés Don’t stage manage  In television avoid using noddies and walking shots  They are boring to look at and do not make use of the medium  It’s a lazy option Image courtesy of Thunderchild7 via Flickr released under Creative Commons @helpingmedia
  • 12. 20 TV & radio packaging tips 11: Editing Retain the original meaning  Don’t internally edit clips  Never take one part one answer and edit it to another part  It is dishonest and sounds bad  Create separate clips Image courtesy of Sewing Daisies via Flickr released under Creative Commons @helpingmedia
  • 13. 20 TV & radio packaging tips 12: Context Avoid mix and match  Never use an answer from one question and use it in response to another question  This is taking things out of context  It is unfair to the interviewee and the audience Image courtesy of WallyG via Flickr released under Creative Commons @helpingmedia
  • 14. 20 TV & radio packaging tips 13: Commentary Repetition  Avoid using the same words at the end of your text as those used spoken by the interviewee at the beginning of the clip  For example: John Smith said he was delighted..  [John Smith] "I am delighted ..." Image courtesy of Thomas Hawk via Flickr released under Creative Commons @helpingmedia
  • 15. 20 TV & radio packaging tips 14: Summarising Avoid duplication  Avoid summarizing everything in the text that is going to appear in the clip  The introduction should set the clip up, not duplicate it  Make the best use of the time you have by using words carefully Image courtesy of lrargerich via Flickr released under Creative Commons @helpingmedia
  • 16. 20 TV & radio packaging tips 15: Positioning Think continuity  In TV alternate the direction in which the interviewee  (First interviewee looking left to right, second right to left, third left to right etc) Image courtesy of BitterlySweet via Flickr  It is easier to watch released under Creative Commons @helpingmedia
  • 17. 20 TV & radio packaging tips 16: Voices Male female mix  Try to avoid running two clips back to back without a commentary between them  Where it’s unavoidable, for example in the case of vox pops in radio, try to alternate between Image courtesy of Half Chinese via Flickr released under Creative Commons male and female voices @helpingmedia
  • 18. 20 TV & radio packaging tips 17: Titles Accuracy  Make sure you have the correct title for your interviewee  Spell their name correctly in the TV caption  If they have a particularly long job title, try to agree a shortened version before you return from the interview Image courtesy of dantc via Flickr released under Creative Commons @helpingmedia
  • 19. 20 TV & radio packaging tips 18: Ending Don’t leave the job unfinished  Try to avoid ending a report on a clip of one of the interviews  In TV this looks untidy; In radio, it complicates life for the studio presenter  It also gives one side or another of an argument Image courtesy of Anna T via Flickr the last word released under Creative Commons @helpingmedia
  • 20. 20 TV & radio packaging tips 19: Answers ... ... and questions  If you are editing an interview as a stand-alone item, try to put as much of the non-controversial information in the intro or lead-in to the item  Always remember to make sure the intro ends with a question and the piece Image courtesy of opensourceway via Flickr released under Creative Commons begins with an answer to that question @helpingmedia
  • 21. 20 TV & radio packaging tips 20: Options And mean it  For stand alone interviews always give an option of an early out, with a shorter duration and the right outwords  This will help the production team in case more urgent news breaks or they need to Image courtesy of semuthutan via Flickr released under Creative Commons cut back your item @helpingmedia
  • 22. 20 TV & radio packaging tips Acknowledgement Jaldeep Katwala  Using material from a training module specially prepared by Jaldeep Katwala for Media Helping Media Image courtesy of Jaldeep Katwala  http://bit.ly/bG1u3F http://www.mediahelpingmedia.org/ @helpingmedia