The slide is about 5Cs of Marketing. Popularly known as 5Cs of Marketing it is called Situation Analysis.

2. Situation Analysis is study of current market or industry in which a company wants to launch a new product.

4. The Five Cs are Company Collaborators Customers Competitors Climate or Context

5. Company Product line Image in the market Technology and experience Culture Goals

6. Collaborators Distributors Suppliers Alliances

7. Customers Market size and growth Market segments Retail channel- where does the customer actually purchase the product? Consumer information sources – where does the consumer obtain information about the product? Trends- how consumers’ needs and preferences change over time

8. Competitors Actual or potential Direct or indirect Products Positioning Market shares Strengths and weaknesses

9. Climate or context Political and regulatory environment -- governmental policies and regulations that affect the market. Economic Environment -- business cycles, inflation rate, interest rates and other issues of economic nature Technological environment – new ways of satisfying needs, the impact of technology on the demand for existing products.