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![Customer Relationship Management,[object Object],CRM or Customer Relationship Management refers to the methodologies and tools that help businesses manage customer relationships in an organized way. ,[object Object],The main objective is to learn more about the needs and behavior of customers. It helps to build stronger relationships with them. ,[object Object],There are technological terms involved in CRM. But, thinking of it primarily in technological terms is a mistake. ,[object Object], HelpWithAssignment.com,[object Object]](https://image.slidesharecdn.com/customerrelationshipmanagement-100616015316-phpapp02/75/customer-relationship-management-2-2048.jpg?cb=1670659204)
![Customer Relationship Management,[object Object],CRM is all about how far a company is able to meet the needs of its customers. Its not a program which when implemented guarantees higher sales. Its about creating a system which is implemented to gain an insight into customers’ needs and the value of those customers.,[object Object],When already in a company if there is a customer relations department, then automating this process will yield good results. ,[object Object], HelpWithAssignment.com,[object Object]](https://image.slidesharecdn.com/customerrelationshipmanagement-100616015316-phpapp02/75/customer-relationship-management-3-2048.jpg?cb=1670659204)
![Customer Relationship Management,[object Object], Benefits of a CRM Program,[object Object],Streamlined sales and marketing processes,[object Object],Higher sales productivity,[object Object],Added cross-selling and up-selling opportunities,[object Object],Improved service, loyalty and retention,[object Object],Increased customer support efficiency,[object Object],Higher close rates,[object Object], HelpWithAssignment.com,[object Object]](https://image.slidesharecdn.com/customerrelationshipmanagement-100616015316-phpapp02/75/customer-relationship-management-4-2048.jpg?cb=1670659204)
![Customer Relationship Management,[object Object], Benefits of a CRM Program (Contd),[object Object],Better profiling and targeting of customers,[object Object],Reduced expenses,[object Object],Increased market share,[object Object],Higher overall profitability,[object Object],Marginal costing,[object Object], HelpWithAssignment.com,[object Object]](https://image.slidesharecdn.com/customerrelationshipmanagement-100616015316-phpapp02/75/customer-relationship-management-5-2048.jpg?cb=1670659204)
![Customer Relationship Management,[object Object], Types and variations,[object Object],Sales force automation: This provides an array of capabilities to streamline all phases of the sales process, minimizing the time that sales representatives need to spend on manual entry and administration. ,[object Object],This allows them to successfully pursue more clients in a shorter period which otherwise would not be possible.,[object Object], HelpWithAssignment.com,[object Object]](https://image.slidesharecdn.com/customerrelationshipmanagement-100616015316-phpapp02/75/customer-relationship-management-6-2048.jpg?cb=1670659204)
![Customer Relationship Management,[object Object],Marketing: Systems for marketing help the enterprise identify and target its best clients and generate qualified leads for the sales team. ,[object Object],A key marketing capability is tracking and measuring multichannel campaigns, including emails, search, social media and direct mail.,[object Object], HelpWithAssignment.com,[object Object]](https://image.slidesharecdn.com/customerrelationshipmanagement-100616015316-phpapp02/75/customer-relationship-management-7-2048.jpg?cb=1670659204)
![Customer Relationship Management,[object Object],Customer service and support: Recognizing that service is what makes the difference, many organizations are increasingly turning to technology platforms to help them improve their clients’ experience while aiming to increase efficiency and minimize costs. ,[object Object],The services include Computer Telephone Integration or CTI and Interactive Voice Response or IVR.,[object Object], HelpWithAssignment.com,[object Object]](https://image.slidesharecdn.com/customerrelationshipmanagement-100616015316-phpapp02/75/customer-relationship-management-8-2048.jpg?cb=1670659204)
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Customer relationship management
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CRM or Customer Relationship Management refers to the methodologies and tools that help businesses manage customer relationships in an organized way. The main objective is to learn more about the needs and behavior of customers. It helps to build stronger relationships with them.
