Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
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