Making Games for Gamers in HTML5
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The document discusses making games for gamers using HTML5. It summarizes the state of the HTML5 games market and the approach taken by NonStop Games. NonStop Games focuses on creating complex, layered strategy games for gamers with social features like player vs player combat, alliances, and chat. Their approach includes a monetization mechanic using resource management instead of energy systems, and supporting both short and long gameplay accessible across platforms. They emphasize the importance of rapidly prototyping games daily and ensuring developers are passionate about the games they are creating.
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Making Games for Gamers in HTML5
- 1. Making Games for Gamers in HTML5 Henric Suuronen NonStop Games President & Co-Founder
- 2. President and Co-Founder Head of Studio Director of Product Management Henric Suuronen @henricgames
- 3. What we do Games for Gamers Focus on Social Play Everywhere
- 4. State of (HTML5) NonStop Games Market Approach
- 8. Instead of looking at press, let’s look at what sells!
- 9. What Sells? *TOP GROSSING iPhone USA 13.9 Can be done equal or better with HTML5
- 10. What if Casual Games/Apps is not the way to go?
- 11. We also did first Casual, and even had success!
- 12. >30% >1M 1-day retention pictures painted Both Games Live But no new updates
- 13. New Focus: Games for Gamers
- 14. - BETA this year - iOS Wrapper - Web & iOS launch Sign-up for BETA: www.nonstop-games.com
- 15. State of (HTML5) NonStop Games Market Approach
- 16. Complex Layered Strategy / Optimization
- 21. Why is depth good for html5? “Focusing on fidelity misses the point of what a lot of strategy gamers are looking for.” Kevin Chou, CEO Kabam 27th August 2012 VentureBeat
- 24. More Resources / Units More Revenue
- 25. Resource / Unit Management needs plenty of re-balancing Games not updated Games-always up-to-date problems to native advantage to hybrid games resource games
- 26. More Social Interaction: PvP, Chat, Alliances
- 27. This is NOT social!
- 28. This is Social PvP Trading Chatting Forming Alliances Sending resources Helping newbies
- 29. PvP in focus The “core” of a core game Importance of battle system Match-making Beginner Protection PvE? Alliances
- 30. Many PvP on Charts *TOP GROSSING iPhone USA 25.10
- 31. Forums & Chat Social value can’t be created without communication
- 33. Anytime Access -> long & short gameplay
- 34. Short & Long gameplay Short actions Long actions
- 35. Value from anytime access Wait a (cross-platform) minute, why did FB abandon html5? messaging More social
- 36. Time sensitivity PvP Fantasy Sports Trading Bidding Online Dating
- 38. HTML5 enables FAST prototyping D a i l y p l a y s e s s i o n o
- 40. Being Passionate About your Game
- 41. Which one to work 9-to-5 with?
- 42. Not passionate about Granny Games!
- 43. Work with the games YOU are Passionate about! (Be that then granny, casual, mid core, core games, board games, card games)
- 44. Games for Gamers Making Core Games in HTML5 1. Complex Strategy in Layers 2. Monetization Mechanic 3. PvP, Alliances, Chat 4. Short & Long gameplay 5. Prototyping 6. Passion Required
- 46. THANK YOU! (Slides available on @henricgames) www.nonstop-games.com
Notes de l'éditeur
- Great to be here at GDC China, want to thank the arrangers for a great conference so far.
- Been doing games for 9 years, started at Nokia Games with something really unsuccessful a Nokia N-gageDo you remember side-talking? Taco talking? Learnt about social. Connectivity with chat, leaderboardsTower Bloxx fist with game with friends highscorelist on Facebook 2007Time when scrabalous, Fight Club and Jetman were the biggest games on facebookMoved on to woogagroing from 40 people to 170: diamond dash, magic land, monster worldCo-founded Nonstop Games in singapore. Startup with really high ambitions
- Let’s kick it off with a coupel of news regarding html5-first of wooga. Where I worked before and kicked off html5 development- Released as open source- They said html5 is not yet ready for mass-market games
- Then the real blow was this news. The headline a bit misleading cause Zuck says too that they have more users on browser Facebook than iOS and android combined.
- However, all this bad news should html5 game companies be worried?
- Drawbacks of html5: sounds and animation, responsivenessWhen you look at the list of games it actually seems like the casual games are not possible to do in html5Unless you use a wrapper like Ludeimost exciting times:Few of these companies existed >3 years ago2) New IP3) vatiety – not only casual. Casino, core, casual, realismIT IS OUR TIME!!!
- So all this imposes the question: what if…..
- When we founded nonstop games we also believed CASUAL was the way to go-> market moves incredibly FAST!
- First dollar isleThen in 6 weeks we did paint stars where we improved on Draw Something in terms of community: likes comments, a digital platform for art1.5M pictures done,
- This summer we decided to follow our passion.More deep gameplayA fantasy themed strategic war game
- Civilization – one of my all time favorite gamesVery little animationThe GAME IS THE GAME, NOT the animationBeatiful game design, maybe not the best UIYou would play over and over again with differnet tactics: biggest city, play tgorugh with war or space rocketSomeone has played civ for 10 years: waiting for an article about someone playing farmville for 10 years!
- Another realm of games with high complexity and HIGH GAME with NO animation is board gamesDesigner of Hay Day makes HIS OWN BOARD GAMES. Theoretical physics.Amount of game design, balancing in these games is huge.
- My favorite Browser gameVery big in asiaGerman companyCRAZY level of gameKingdoms of camelot is a nice adaptation of travian on iOS
- 4th example of layered complexity!DeNA’s card game.Complex card battlesCompugachaSocial layerWho saw yesterday Justin VanderBergh excellent talk on the big 5 psycholoigcal drivers in games?Good talk yesterday by Justin on HOW YOU MUST PLAY GAMES YOU DON’T LIKETO understand what people LIKE in this game?DrSerkan Toto
- Looking at Facebook games the most usual way is ENERGYKixeye differentWhen looking at top grossing iOS it is DIFFERENT!Two examples War Commander and Clash of Clans, hay day
- Games for gamers have more resources, more stuff you can run out ofMonster world added a 2nd resource woogoo -> 2x revenuNOT JUST FOR MONETIZATIONMORE GAME, MORE STRATEGY
- So why is this good for HTML5?!!!Hybrid games -> html5 in a wrapper
- CASUAL Social games on facebook this is the way to go. A/B tested AND IT WORKS!BUT!!!!!!!It is not really social.Accepting an apple by clikick a button?!!!IS IT GOOD OR BAD?HAVING A BAR WITH HAPPY HOUR -> FLYERS ON THE STREETAS A BAR OWNER YOU WOULD LIKE THEM TO COME BECAUSE THE PRODUCT IS GOOD -> NOT BECAUSE OF INTRTUSIVE FLYER BOYS AND GIRLS
- Funny thing about CHATFARMTOWN had chat FARMVILLE DID NOT!ANALYSIS ON GAME -> DON’T INCLUDE CHAT, KEEPS USER AWAY FROM GAMEDON’T HAVE DATA, BUT GUESS IS THAT MOST MONETIZING PLAYERS ARE IN AN ALLIANCE
- Camelot did >10 variations of the battle system to find a good oneWe at nonstop have done 4-5 so far in our new gameIntegral part AlliancesAGAIN allainces TRULY socialKicked out by a kid in Kingdoms of Camelot!!!!
- 5/5PvPNO SURPRISE ON AMOUNT OF PVP GAMESUSER GENERATED CONETNT
- Underestimated PARTCONNECTING PEOPLEAlso great source for game design solutionsIn MILLIONAIRE CITY WE DID AN ERROR Investment feature – solution came from the forumsGo and READ competing games forumsOn iOS EXTREMLY important!!! Negative star reviews.
- THIS IS EXTERMELY IMPORTANTRank: officer, chanclerorScheming, helping SOCIALPLAYING WITH STRANGERS
- Check-in check-out gameplayTrip HawkinsDURATION IS NOT SHORT NECESSARILY BUT ACTION IS
- Trading resources – Hay DayBidding eBAY -snipers
- When making out new game DAILY PLAY SESSIONSIF people don’t play YOU HAVE A PROBLEMIS FUN!HAVE OUTSIDERS TEST YOUR PROTYPE
- Screenshot of GAME 4 prototypeNO GRAPHICS EXTERMELY IMPORTANT – NO INVESTMENT – EASY TO ABANDON SMTH WHICH DOES NOT WORK!
- This comparison not totally FAIRCAN FIND motivation from other things.Hay Day done by NOT TypiCal Farming players