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A reflection from a 2nd Cohort Alumnus
Next36 Overview


Pre-Incubator Phase


Incubator Phase
What I Learned During the Next36
Why Technology?


What is a startup (vs a business)?


Lean Methodology


Why do startups fail?
Entrepreneurship is the relentless pursuit of
 opportunity without regard to resources currently
 controlled

Main Themes:
   Always imperfect information
   Always incumbents (sleeping giants)
   Opportunities are everywhere
December – April


Team formation


Ideation


Market Research
Prototyping


Validation


Iterating


Restarting
May - August


Recruiting
Building
MVP
Shipping


Customer Acquisition
Networking
Pitching
Are we really solving a problem that people care
 about?

Is my solution really 10x better than the alternative?


Is it polarizing?
What role does technology play?


“Coding is easy, making money is hard”


How can we get to product-market fit the fastest?


Build, Measure, Learn -> Build, Measure, Learn
   Hypothesis testing!
   Analytics!
   Disciplined
Networking – what can I offer you?


Importance of Inspiring trust and confidence


Relationship building


Put yourself in uncomfortable positions


Success – how badly do you want it?
 Case Studies (Harvard Business Review)
   How to identify market opportunities
   How to execute idea
   Learn from past entrepreneur and their decisions
   Entrepreneurship is a way of thinking


 Market Strategies
   Market dynamics and how to win in different markets
   Economics of entrepreneurship


 Legal and Finance Strategies
   Term sheets, stock options pools, valuations
   Legal, tax advice, grants, funding
Team is the foundation – 100% trust
Validate before writing a single line of code
   Get presales if possible
Lean Methodology!
   Build, measure, learn via disciplined scientific approach
What I Learned During the Next36
Henry Shi
henrythe9th@gmail.com
henry@betteru.org

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