8. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

10. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

12. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

14. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

16. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

18. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

20. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

22. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.

24. Board of Directors

25. The Ideal Organization Coordinates the strategic work plan Implements the strategic work plan

26. Four Point Approach Organization Promotion Design Economic Restructuring issues

27. Organization Committee

32. Public Sources

33. Stakeholder Support

34. Sponsorship

35. Earned Income

36. Special Events

37. Merchandise Sales

39. Board Development

42. Economic Restructuring

44. An arms race to the bottom

45. Who can give it all away the fastest?

46. Tax incentives- it doesn’t add up

48. ER and Historic Preservation Demand for good and services Sales Rents VALUE

53. Design Committee

59. Signs

61. Mansfield

63. Nelsonville

64. Promotion Committee

66. Promotions Committee The Promotion Committee’s primary responsibility is to market a unified, quality image of the business district as the center of activities, goods and services to retailers, shoppers, investors and tourists.

71. What does your website say about your program?

73. e-blast

74. Initial membership brochure; Mixed results and feedback Redesigned membership brochure better reflected district

75. 2. Retail Activities

77. Retail & special event combination in Defiance, Ohio

78. Four Areas of Promotion Retail Activities… offer the opportunity to showcase the goods and services available in your Main Street district.

81. A joint effort of several districts can also be effective

85. 3. Special Events

91. 4. Heritage Tourism