Nowadays, the cultural assimilation caused by the global modernization creates the need for presentation of the particular cultural identities of different communities and the sustainability of local cultural heritage, aiming to distinguish the diversity of peoples, through which they communicate and develop intercultural dialogue. A very effective way to achieve that is through Historic Revivals based on living history, usually including re-enactments. This kind of Historic Revivals, can take the form of a huge event or festival that has the dynamic to interact with the local communities and become very important for civil societies since it has a number of impacts arose on the host city, ranging from cultural, economic, social and environmental.
The economic role of major historical events is to act as a catalyst for attracting visitors and increasing their average spend and length of stay. They are also seen as image-makers for the destination, creating a profile for destinations, positioning them in the market. They contribute to the conservation and promotion of heritage culture and heritage monuments while they enhance voluntarism and give the possibility to people of accessing active citizenship. Historic revivals are the outward manifestations of the identity of the community and provide a distinctive identifier of place and people.
Showcase: The Medieval Rose Festival – www.medievalfestival.gr