To empower young scientists and New Orleans students interested in STEM fields, the HERO|farm - Marketing and Public Relations Agency set out to create an impact by utilizing social media, contests, livestreaming and PR to create awareness and interaction with the 2015 Greater New Orleans Science and Engineering Fair.

1. SCIENCE RULES
IN NEW ORLEANS
HERO|farm
#GNOSEF
Case Study

2. 59TH ANNUAL
GREATER NEW ORLEANS SCIENCE & ENGINEERING FAIR
24 FEBRUARY 2015
AWARENESS & INTERACTION CAMPAIGN RESULTS
BY
HERO|farm | Projects with Purpose | Ann Wills
GNOSEFIMPACTCASESTUDY
#GNOSEF

3. #GNOSEF

4. ENGAGE STUDENT PARTICIPANTS &
CREATE INTEREST IN
THE 2015 GNOSEF AND STEM FIELDS
OBJECTIVE
#GNOSEF
GREATER NEW ORLEANS SCIENCE & ENGINEERING FAIR

5. #GNOSEF
STIGMA

6. #GNOSEF
REALITY

7. Background
#GNOSEF
22SCHOOLS ACROSS SOUTHEAST LOUISIANA HELD SCIENCE FAIRS
311PROJECTS EARNED A SPOT AT THE GNOSEF
337MIDDLE & HIGH SCHOOL STUDENTS PARTICIPATED

8. HURDLES
#GNOSEF
LIMITED AUDIENCE
- MANY STUDENTS DID NOT ADVANCE FROM THE SCHOOL LEVEL
- ONE DAY EVENT HELD DURING SCHOOL HOURS
ACCESS
- SOME STUDENTS HAD NO ACCESS OR LITTLE INTEREST IN SOCIAL MEDIA
STIGMA
- INTEREST IN SCIENCE FIELDS IS NOT “COOL” UNTIL AN ACCOMPLISHMENT
FEAR
- LACK OF EXPOSURE TO SCIENCE FIELDS PREVENTING SOCIAL PARTICIPATION

9. - UTILIZE PR & SOCIAL MEDIA
- DEVELOP A SIMPLE HASHTAG
- INITIATE A CONTEST
- ENCOURAGE SCHOOL PRIDE
- INCREASE PERSONAL PRIDE
- ENGAGE EVENT DAY PARTICIPANTS
- DEMONSTRATE SCIENCE IN POP CULTURE
STRATEGY
#GNOSEF

10. PROCEDURE
TWITTER

11. #GNOSEF
PROCEDURE

12. ANALYSIS

13. ANALYSIS

14. PROCEDURE
INSTAGRAM

15. PROCEDURE

16. #GNOSEF
ANALYSIS

17. #GNOSEF
ANALYSIS

18. #GNOSEF
PROCEDURE
FACEBOOK

19. LIVESTREAM
PROCEDURE

20. PROCEDURE
PUBLIC RELATIONS

21. #GNOSEF
RESULTS
$20,000
- MEDIA COVERAGE
25,000
- IMPRESSIONS VIA FACEBOOK, TWITTER, INSTAGRAM
25%
- PARTICIPATING STUDENTS ENGAGED

22. #GNOSEF
CONCLUSION
SOCIAL MEDIA
- TWITTER & INSTAGRAM ALONG WITH A LIVE DISPLAY AND CONTEST
PROVED MOST EFFECTIVE TOOLS FOR REACHING MIDDLE/HIGH SCHOOL TARGETS
- FACEBOOK PROVED TO BE THE LEAST EFFECTIVE
RELEVANCE
- IDENTIFYING AND INTERACTING WITH CURRENT SCIENTIFIC/POP CULTURE EVENTS
PROVIDED A PLATFORM FOR CONVERSATION VS. FORCING A LOCAL DISCUSSION
- THE GNOSEF BECAME AN OPPORTUNITY TO CONTINUE DISCUSSIONS IN PERSON
BEYOND
- UTILIZING OTHER COMPETITIONS AND COLLEGIATE PROGRAMS DEMONSTRATED
THE NEED TO CONTINUE EXPERIMENTS AND STEM ASPIRATIONS

23. SUPPORT

24. SUPPORT
#GNOSEF

25. FUTURE

26. SCIENCE RULES
IN NEW ORLEANS
@herofarm
signal@hero-farm.com
#GNOSEF
Case Study