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Social Media




Revolutionising Libraries
 Judy O’Connell @heyjudeonline
Revolutionising Libraries with Social Media
Viewing and linking

            Single view online
              web pages for
             information and
                marketing
Choice & experiences
              Portable, socially
             powered, focused
               on life-stream,
                content, and
            powered by widgets,
             drag and drop, and
              mashups of user
                engagement.
Immersive & pervasive
               Connections and
                  experiences
                augmented and
             transformed through
            immersive technology
                and smart data.
Library




http://www.miragebookmark.ch/most-interesting-libraries.htm
Library 2.0




              The Dead Sea Scrolls online from Israel Museum’s Shrine of
                                      the Book
http://www.miragebookmark.ch/most-interesting-libraries.htm
The King James Bible
required seven years to
translate and many
months for scribes to
copy.

Now we can have it
‘whispernetted’ into
electronic paper in
moments.
Once again, it was
a book that
inspired many
radical changes in
our society.
6th August, 1996
Dangerous words ?
“Information technology
               has become a participatory
               medium, giving rise to an
               environment that is
               constantly being changed
               and reshaped by the
               participation itself.”
                                       A New Culture of Learning ~
                                       Cultivating the Imagination for a
                                       World of Constant Change:
                                       Douglas Thomas and John
                                       Seely Brown




cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/
“The more we interact with
                                                                                                      these information spaces,
                                                                                                      the more the environment
                                                                                                      changes, and the very act
                                                                                                      of finding information
                                                                                                      reshapes not only the
                                                                                                      context that gives that
                                                                                                      information meaning, but
                                                                                                      also the meaning itself.”

                                                                                                             DouglasThomas and John Seely Brown



cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
Conversation Prism




www.theconversationprism.com
“You are what you share”




            WE-THINK ~ Charles Leadbeater (2008)
cc licensed ( BY NC SD ) flickr photo by pntphoto: http://flickr.com/photos/pntphoto/20621245/
Library 2.0 +
                                                                                                      “The library will prosper
                                                                                                      only by making available
                                                                                                      a much larger range of
                                                                                                      material in digital form,
                                                                                                      much of it stored on
                                                                                                      computers owned by
                                                                                                      other people and
                                                                                                      organised by
                                                                                                      communities of users
                                                                                                      working with
                                                                                                      librarians...”
                                                                                                              WE-THINK ~ Charles Leadbeater
cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
Library 2.0 +
                                                                                                     “The library of the future
                                                                                                     will be a platform for
                                                                                                     participation and
                                                                                                     collaboration, with users
                                                                                                     increasingly sharing
                                                                                                     information among
                                                                                                     themselves as well as
                                                                                                     drawing on the library’s
                                                                                                     resources..”

                                                                                                              WE-THINK ~ Charles Leadbeater
cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
Revolutionising Libraries with Social Media
Social Media in Business
  The 5 most popular social media activities
       conduced by business in 2010




* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
Content offered via social media




* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
Increasing integration into own media

          Plans for 2011 integration
1 in 4 Businesses have Facebook presence
Revolutionising Libraries with Social Media
Social Media in EU Libraries
                                                                                 48%

                                                                37%




                                   15%




                         Not interested                  Use social media   Plan to use social media
* Social Media Use in European Libraries 2010 by EBSCO
Five top social media targeted by libraries

                63%
                                       55%
                                                            46%           46%
                                                                                        38%




          Social Networks             Blogging           MIcro-blogging   Widgets   Social Bookmarks




* Social Media Use in European Libraries 2010 by EBSCO
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
MUSEUMS SPECIAL SECTION

                                                   The Spirit of Sharing
                                                    Published: March 16, 2011




SHELLEY BERNSTEIN lives with her computer. Most days she hunkers
down in her spartan office at the Brooklyn Museum where, as chief
technology officer, she invents ways to keep people visiting the museum
and its Web site, brooklynmuseum.org.
Every night she bicycles home to the Red Hook section of
Brooklyn to be with Teddy, her beloved pit bull, and
monitors the institution’s presence on Facebook, Flickr,
YouTube, Four Square and Twitter, where it has nearly
183,000 followers.
Some of her projects — letting Web followers watch a 28-foot tepee
being built in the museum or inviting them to participate in a coming
exhibition by taking a visual art quiz — have led to a flood of invitations
to lecture at conferences around the globe.
http://goo.gl/ipahu
The Library Minute
Revolutionising Libraries with Social Media
Social Media in AU Libraries
                                                                                                •     Facebook
                                                                                                •     Twitter
                                                                                                •     Youtube channel
                                                                                                •     Foursquare
                                                                                                •     Flickr
                                                                                                •     QR Codes
                                                                                                •     Virtual Tours
                                                                                                •     Podcasts
                                                                                                •     All kinds of events


cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
UTS Library
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
•   facebook
Revolutionising Libraries with Social Media
Powerhouse Museum
Love Lace International Lace Award and exhibition: behind the scenes




         iPhone App



Explore Love Lace, a new contemporary art exhibition at the
Powerhouse Museum, Sydney featuring 134 artists from 20 countries.
Social Media




What does all this tell us about our services?
communication




                                    Can you hear me now?!


cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/
“Social media presents
                                                                                                    a unique set of
                                                                                                    challenges for librarians
                                                                                                    who are dedicated to
                                                                                                    outreach and to
                                                                                                    privacy.”




cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
Libraries must be
                                                                                                    present in the online
                                                                                                    environment or fail to
                                                                                                    reach customers using
                                                                                                    this space.




cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
The National Library of
 Australia embraces
 social media as a
 community-building tool
 and for corporate
 communications. It
 adopted a social media
 policy in December
 2010.
http://www.nla.gov.au/policy-and-planning/social-media
Will your library be
                                                                                                    the first step or not
                                                                                                    even be in the
                                                                                                    game?




cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/
Are you trusting
and listening to
your users and
giving them a role
in helping define
the future of you
library services?
Where do we begin?




cc licensed ( BY NC ) flickr photo by sadmafioso: http://flickr.com/photos/sadmafioso/5635073770/
Social media in libraries




Gambling on a strategy is easy
Social media in libraries




Gambling on your future is hard
Social media in libraries




  It’s a high-stakes game!
Begin with
 yourself
Understand how to connect,
              communicate and collaborate
cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/
Where do we begin?
http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg
http://blog.brianpagan.net/wp-content/uploads/2011/07/Me-and-My-Ecosystem.png
Revolutionising Libraries
Revolutionising Libraries with Social Media
Personal learning environment – relying on the
   people we connect with through social networks and
   collaborative tools e.g. Twitter, Yammer.
	
 Personal learning network – knowing where or to
   whom to connect and find content professional
   content
                            Revolutionising Libraries
Personal web tools – used for tracking our life and
   powering our information organisation e.g. photos to
   Facebook, pictures to Flickr, photos to Twitter

                             Revolutionising Libraries
Cloud computing – utilising open access between
   sources and devices e.g. Edmodo, Evernote, Diigo.
   Mixed reality – adopting e-devices and augmented
   reality e.g. ebooks, QRcodes, Layar browser.

                           Revolutionising Libraries
Where do you
   fit in?
http://heyjude.wordpress.com

http://www.facebook.com/judy.oconnell


http://twitter.com/heyjudeonline


http://libraryschool.campusguides.com/socialmedia

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Revolutionising Libraries with Social Media

  • 1. Social Media Revolutionising Libraries Judy O’Connell @heyjudeonline
  • 3. Viewing and linking Single view online web pages for information and marketing
  • 4. Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement.
  • 5. Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data.
  • 7. Library 2.0 The Dead Sea Scrolls online from Israel Museum’s Shrine of the Book http://www.miragebookmark.ch/most-interesting-libraries.htm
  • 8. The King James Bible required seven years to translate and many months for scribes to copy. Now we can have it ‘whispernetted’ into electronic paper in moments.
  • 9. Once again, it was a book that inspired many radical changes in our society.
  • 12. “Information technology has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Brown cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/
  • 13. “The more we interact with these information spaces, the more the environment changes, and the very act of finding information reshapes not only the context that gives that information meaning, but also the meaning itself.” DouglasThomas and John Seely Brown cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
  • 15. “You are what you share” WE-THINK ~ Charles Leadbeater (2008) cc licensed ( BY NC SD ) flickr photo by pntphoto: http://flickr.com/photos/pntphoto/20621245/
  • 16. Library 2.0 + “The library will prosper only by making available a much larger range of material in digital form, much of it stored on computers owned by other people and organised by communities of users working with librarians...” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
  • 17. Library 2.0 + “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
  • 19. Social Media in Business The 5 most popular social media activities conduced by business in 2010 * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  • 20. Content offered via social media * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  • 21. Increasing integration into own media Plans for 2011 integration
  • 22. 1 in 4 Businesses have Facebook presence
  • 24. Social Media in EU Libraries 48% 37% 15% Not interested Use social media Plan to use social media * Social Media Use in European Libraries 2010 by EBSCO
  • 25. Five top social media targeted by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks * Social Media Use in European Libraries 2010 by EBSCO
  • 30. MUSEUMS SPECIAL SECTION The Spirit of Sharing Published: March 16, 2011 SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org. Every night she bicycles home to the Red Hook section of Brooklyn to be with Teddy, her beloved pit bull, and monitors the institution’s presence on Facebook, Flickr, YouTube, Four Square and Twitter, where it has nearly 183,000 followers. Some of her projects — letting Web followers watch a 28-foot tepee being built in the museum or inviting them to participate in a coming exhibition by taking a visual art quiz — have led to a flood of invitations to lecture at conferences around the globe. http://goo.gl/ipahu
  • 33. Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of events cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
  • 40. facebook
  • 42. Powerhouse Museum Love Lace International Lace Award and exhibition: behind the scenes iPhone App Explore Love Lace, a new contemporary art exhibition at the Powerhouse Museum, Sydney featuring 134 artists from 20 countries.
  • 43. Social Media What does all this tell us about our services?
  • 44. communication Can you hear me now?! cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
  • 45. cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
  • 46. cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
  • 47. cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
  • 48. cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/
  • 49. “Social media presents a unique set of challenges for librarians who are dedicated to outreach and to privacy.” cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  • 50. Libraries must be present in the online environment or fail to reach customers using this space. cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  • 51. The National Library of Australia embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010. http://www.nla.gov.au/policy-and-planning/social-media
  • 52. Will your library be the first step or not even be in the game? cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/
  • 53. Are you trusting and listening to your users and giving them a role in helping define the future of you library services?
  • 54. Where do we begin? cc licensed ( BY NC ) flickr photo by sadmafioso: http://flickr.com/photos/sadmafioso/5635073770/
  • 55. Social media in libraries Gambling on a strategy is easy
  • 56. Social media in libraries Gambling on your future is hard
  • 57. Social media in libraries It’s a high-stakes game!
  • 59. Understand how to connect, communicate and collaborate cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/
  • 60. Where do we begin?
  • 65. Personal learning environment – relying on the people we connect with through social networks and collaborative tools e.g. Twitter, Yammer. Personal learning network – knowing where or to whom to connect and find content professional content Revolutionising Libraries
  • 66. Personal web tools – used for tracking our life and powering our information organisation e.g. photos to Facebook, pictures to Flickr, photos to Twitter Revolutionising Libraries
  • 67. Cloud computing – utilising open access between sources and devices e.g. Edmodo, Evernote, Diigo. Mixed reality – adopting e-devices and augmented reality e.g. ebooks, QRcodes, Layar browser. Revolutionising Libraries
  • 68. Where do you fit in?