Social networking is a participatory medium that is changing the very nature of our professional connections, our community practices and the nature of learning interactions in these environments. It has become essential for teacher librarians to become professionally competent social media use to be able learn, teach, and communicate in 21st century environments
Social Media, Social Networking and School Libraries.
1. Social media, social networking
and school libraries
Judy O’Connell
May, 2012
Presented for KB Enterprises - Series on School Library Management
2. Viewing and linking
Single view online
web pages for
information and
marketing
Web 1.0
3. Choice & experiences
Portable, socially
powered, focused on
life-stream, content,
and powered by
widgets, drag and
drop, and mashups of
user engagement.
Web 2.0
4. Immersive & pervasive
Connections and
experiences
augmented and
transformed through
immersive
technology and
smart data.
Web 3.0
6. This is our context!
Multi-literate environments
Variety of ‘services’
Curriculum understanding
Collaborative work spaces
Media flexibility
7. This is our context!
Engagement through
enhanced information
fluency activities
Engagement through
gaming and social media
8. This is our context!
Connecting with the
‘outside world’ through
comprehensive projects,
activities and multi-media.
9. This is our context!
Empowered by a
pedagogical approach
to a participatory 21st
century technology
environment!
10. A New Culture of Learning ~ Cultivating the
Imagination for a World of Constant
Change:
Douglas Thomas and John Seely Brown
The Internet has become a participatory medium, giving rise
to an environment that is constantly being changed and
reshaped by the participation itself, changing the flow of news,
effecting tacit as well as explicit knowledge, and embedding a
new culture of learning.
cc licensed ( BY NC ) flickr photo by moriza: http://flickr.com/photos/moriza/2565606353/
11. The socially powered web is exploding, and
is the new baseline for all our internet and
technology empowered interactions.
cc licensed ( BY SD ) flickr photo by See-ming Lee 李思明 SML: http://flickr.com/photos/seeminglee/3983055366/
12. What’s inside?
cc licensed ( BY SD ) flickr photo by opensourceway: http://flickr.com/photos/opensourceway/5537457375/
13. The King James Bible
required seven years to
translate and many
months for scribes to
copy.
Now we can have it
‘whispernetted’ into
electronic paper in
moments.
14. The iPad and other mobile devices have
probably changed learning forever.
http://www.bigstockphoto.com/image-16933145/stock-photo-technology
15. Horizon Report 2012
“K-12 must address the
increased blending of formal
and informal learning.”
“Students can take advantage
of learning material online,
through games and programs
they may have on systems at
home, and through their
extensive — and constantly
http://www.nmc.org available — social networks”
16. Our Horizons
“Educators know it’s
increasingly difficult to
engage today’s student,
whose life outside of
school is inextricably
linked to technology..”
http://this.org/magazine/2012/05/25/why-cant-johnny-blog/
17. Our Horizons
“Provide the divergence
and convergence in media
needed to foster motivation,
differentiation, collaboration
and connections necessary
for 21st century learning.”
Change has arrived at an iSchool library near you. Judy O’Connell
cc licensed ( BY NC SD ) flickr photo by Éole: http://flickr.com/photos/eole/391960971/
18. Our Horizons
“The library of the future
will be a platform for
participation and
collaboration, with users
increasingly sharing
information among
themselves as well as
drawing on the library’s
resources..”
WE-THINK ~ Charles Leadbeater
cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
25. Social Media in Business
The 5 most popular social media activities conduced by
business in 2010
* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
27. Five top social media targeted by
libraries
63%
55%
46% 46%
38%
* Social Media Use in European Libraries 2010 by EBSCO
28. Social Media in AU Libraries
• Facebook
• Twitter
• Youtube channel
• Foursquare
• Flickr
• QR Codes
• Virtual Tours
• Podcasts
• All kinds of events
cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
29. School libraries need to
be there because social
media is here!
cc licensed ( BY NC SD ) flickr photo by Ѕolo: http://flickr.com/photos/donsolo/2520699484/
32. [learning] self
Personal learning environment – relying
on the people we connect with through
social networks and collaborative tools e.g.
Twitter, Yammer.
Personal learning network – knowing
where or to whom to connect and find
professional content.
33. [learning] self
Personal web tools – used for tracking
our life and powering our information
organisation e.g. photos to Facebook,
pictures to Flickr, photos to Twitter.
34. [learning] self
Cloud computing - utilising open access between
sources and devices e.g. Edmodo, Evernote, Diigo.
Mixed reality – adopting e-devices and augmented
reality e.g. ebooks, QRcodes, Layar browser.
Content curation - utilising web services to filter
and disseminate resources, news, and knowledge
prompts.
35. [information] self
Microblogging
Social bookmarking and tagging
Collaborative writing
Information management - e.g. Zotero, Easybib
Information capture on multiple devices - e.g. Evernote
Library resources, databases all used for information
collection, RSS topic and journal alerts
Aggregators and start pages
Online storage for access across multiple platforms
37. [information] self
Zotero http://www.zotero.org/
Digging into digital research
http://heyjude.wordpress.com/2011/05/06/digging-into-research/
Librarians are go – Stacey Taylor – using
Zotero with students
http://librariansarego.blogspot.com.au/2011/09/using-
zotero-with-students.html
38. [information] self
Easybib http://www.easybib.com/
To easy with Easybib
http://heyjude.wordpress.com/2011/06/14/too-easy-with-easybib/
Using Easybib – Stacey Taylor
http://heyjude.wordpress.com/2011/05/31/essential-tools-using-
easy-bib/
39. [information] self
Evernote http://evernote.com/
Digging into digital research
http://heyjude.wordpress.com/2011/05/06/digging-
into-research/
Lucacept – Jenny Luca– Evernote
for students
http://jennyluca.com/2011/06/26/explaining-evernote/
48. collecting information
sharing information
finding information
cc licensed ( BY NC SD ) flickr photo by Jerrycharlotte: http://flickr.com/photos/blackbutterfly/3051019058/
49. What are YOU trying to achieve?
Don’t roll the dice!
cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
50. What does success look like?
Focus on just a three
goals to begin with.
cc licensed ( BY ) flickr photo by Mykl Roventine: http://flickr.com/photos/myklroventine/3261364899/
51. Who is your audience?
Which social networks match the target
demographic?
Keep the library’s objectives clear
Conduct some in-house research - offline.
Ask the community what social media use
52. What are the school’s requirements?
What is the connection to
your school’s goals?
cc licensed ( BY ) flickr photo by paul bica: http://flickr.com/photos/dexxus/3146028811/
53. Include your policy planning
Write a social media policy for staff
Include a disclaimer
Don’t share confidential information
Use good judgment
- remember that everything an employee
posts will be archived by search engines,
permanently.
54. Important elements
General Social Media Best Practices
(Overview, Personal Social Media Participation, Site Set-Up,
Site Management, Profile Standards, Online Posting
Guidelines for User-Generated Content, Additional
Guidelines for Staff-Generated Content, General Social
Media Best Practices, Notifications and Comments,
Statistics, Publicity, Additional New Tech)
Practices for Specific Sites
(Twitter, Facebook, wikis, blogs, social bookmarking, photo
sharing, podcasting, videocasting)
56. Notifications and comments
Site coordinator should subscribe to
notifications for comments/messages.
Staff should post-moderate daily.
Staff should reply to all comments within 24
hours.
57. How will you get there?
responsibility | accountability
existing activities | timeline
barriers | governance
58. Identify the stakeholders
cc licensed ( BY NC ) flickr photo by Pete Reed: http://flickr.com/photos/petereed/496392956/
59. Identify the barriers
who? what? why?
cc licensed ( BY NC SD ) flickr photo by remuz [Jack The Ripper]: http://flickr.com/photos/remuz78/463810013/
60. Work out roles and responsibilities
who is the owner?
what roles are required?
where do they sit within the organisation?
cc licensed ( BY ) flickr photo by JefferyTurner: http://flickr.com/photos/respres/3231178720/
61. Map out the first three months
who? how? how much? how long? how often?
cc licensed ( BY NC SD ) flickr photo by Dunechaser: http://flickr.com/photos/dunechaser/1721982928/
62. Which tools will support your needs?
cc licensed ( BY ) flickr photo by Rosaura Ochoa: http://flickr.com/photos/rosauraochoa/3256859352/
63. Different tools require different levels of
Which tools will technology, staff and time
resourcing in support your needs?
cc licensed ( BY NC SD ) flickr photo by monkeyc.net: http://flickr.com/photos/monkeyc/322654818/
64. Establish trust
Always remember why your library is in this
space - to connect to others.
How many people will want to connect with
something that they cannot identify as
authentic or relevant?
get a vanity URL | customize | link your profiles
65. Be transparent
Find your library’s voice
Talks about the challenges of your library
Explain changes
Own up to your mistakes
Talk about news, books, events - whatever is engaging
Don’t fill up social spaces with the equivalent of ‘spam’
66. Watch all the time
Whenever your library posts a status update or
uploads some kind of media, look at the list of
goals and see which one it’s contributing to.
If the answer is “none” reframe it or drop it and
do something that will better serve the library’s
objectives.
67. Evaluation and success
Having a concrete idea about how many
people are interacting with your library’s
content is a good way to begin to
measure success.
Analytics!
68. Evaluation and success
The application of social media tools
must do more than simply present a
different avenue to the same information.
70. Now you are ready to begin
cc licensed ( BY SD ) flickr photo by Roby Ferrari: http://flickr.com/photos/roberto_ferrari/281640001/
71. Questions?
cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
72. Choose your own adventure
Find things on the social web
- Google or media alerts
- Search the social web with other tools
Keep up to date with new stuff
- Read analyst and practitioner blogs
- Subscribe to blog/web feeds and RSS reader
Creating and sharing content
- Sharing weblinks
- Sharing photos, videos, podcasts and screencasts
77. What the heck is a Twitter?
Tweet, RT, Reply, DM, Lists, #tags, favourites,
searches, @replies, URL shortening, Apps.
Visit twitter tools and discover twitter clients, and
twitter apps. Curation with Paper.li, Tweeted Times.
Hootsuite, Tweetdeck.
78. Twitter
Twitter describes itself as a “real-time information
network”. It is a micro-blogging tool, allowing 140
characters for each “Tweet”.
Hashtags (#) on keywords allow easy searching
and linking of topics. Twitter Chat Schedule
The Twitter button added to a web-page
encourages the community to follow tweets.
.
80. Twitter @ your school library
https://twitter.com/bgslibrary
81. Twitter ‘how to’
Clearly defined Twitter brand
Organisational social media policy
Learn from mistakes
Be human and be honest
Listen, engage, and build relationships
Build off existing programs
82. Twitter ‘how to’
Omit needless words
One thought per tweet
Describe and simplify
Embrace the ReTweet
Cross-post, respond, monitor
Keep organised lists
83. Twitter ‘how to’
Look at your 20 last tweets. How many were
@replies?
How many were retweets of other peoples work.
Do you have at least one ongoing Twitter search
going?
Are the tweets you hope will be retweeted under 120
characters so people can retweet them?
Of the people you follow, how many are “influential” in
some way?
87. Facebook at a glance
• More than 800 million users
• Nearly half of those users log in every day
• One of the most-trafficked sites in the world
• Each user is connected to an average of 130 other users
• People spend over 700 billion minutes per month
• Average user is connected to 80 community pages, groups and events
• On average, more than 250 million photos are uploaded per day
• More than 30 billion pieces of content shared each month
• About 75% of Facebook users are outside the US
• 350 million active users access via mobile devices
https://www.facebook.com/press/info.php?statistics
88. Facebook at a glance
The Home Page
News Feed – personalized feed of friends’
updates
Application and messaging controls: Wall posts,
Pokes, Status Updates, private messages, Chat
The Profile
Information user has chosen to share
Interests, education, work background, etc.
Applications
Photos
Events
Videos
Groups
Pages
93. What individuals can do
Create personal profiles
Add other users as friends
Exchange messages
Send automatic notifications when they update
their profile
Join common interest groups
Enjoy applications
Create and share media
94. What organisations can do
Create organization profiles, groups or pages
Create and promote events
Communicate with users
Connect with other organizations
Update profiles and send notifications
Send messages to organization “likers”
Users must opt-in to your page by clicking “Like”
Track interactions
Feature discussions
Create and share media
95. Profile, Page or Group
Profiles are focused more on the individual.
Pages are focused on organizations or
communities e.g Digital Citizenship.
Groups (private or public) are focused on a
purpose or interest. e.g. School Library Association of
New Zealand
School Libraries should utilize the Facebook
page. This way you do not have to ‘friend’ your
students. e.g. TIGS library
98. What you need to know first
• Your Facebook page will be tied to your personal profile as
the admin of your Facebook page; however, only you and
Facebook know the connection exists.
• You can have an unlimited number of fans (Facebook
users who “Like” your page).
• Facebook Pages are public—anyone can find and view
your page whether they are logged into Facebook or not.
• All content posted on your Facebook page gets indexed on
Google.
99. What you need to know first
• You can add additional admins (highly
recommended).
• All admins have equal rights to administer your page,
including adding and removing other admins (choose
with care!).
• Select your page title and category carefully as they
cannot be changed once set.
101. Growing your Facebook page
“Like” other local organizations
Link to the Facebook page on your library’s website
Link to the Facebook page in email newsletters
Cross promote on other platforms, such as Twitter,
blogs, etc.
Share on your personal profile and “Suggest”
Don’t forget to get your Custom URL
Don’t forget to create you page banner!
105. Google + >>
Google Hangout >>
What’s Next? >>
LinkedIn>>
Social Bookmarking >>
Referencing >>
Digital Preservation >>
cc licensed ( BY NC SD ) flickr photo by нσвσ: http://flickr.com/photos/hobo_pd/60909334/