The Flickr Commons case study

1. Flickr’s forays into online
heritage
iheritage seminar: 2 February 2009
http://iheritage.org.za

2. ‘Flickr is a revolution in photo storage,
sharing and organization, making photo
management an easy, natural and
collaborative process. Get comments, notes,
and tags on your photos, post to any blog,
share and more!’

3. Flickr’s business model
• Subscriptions
• Advertising
• Marketplace

4. Marketplace e.g. Moo

5. Marketplace e.g. Getty
Facilitating commercial licensing for Flickr
photographers through Getty Images
stock photographs purchased through
non-commercial sharing
licensing agreements

7. ‘Objectives’
Flickr Commons:
The program has two main objectives:
1. To increase access to publicly-held
photography collections, and
2. To provide a way for the general public to
contribute information and knowledge.
(Then watch what happens when they do!)

8. ‘Partners’
Flickr Commons:
technology provider content providers
(owned by Yahoo!)
incentives enhance the offering make content
and build possible more accessible
future services